Milk Tray

Charlotte and Alina.

Hist

ory

of M

ilk Tr

ay…

• Founded in 1915, by Cadbury.• The name ‘Tray’ derived from the way in which the

original assortment was delivered to the shops. • Many people, through our research, were not keen

on the chocolate flavours, stating that too many had hazelnut in them and there was little variety.

• Old slogan used to be “all because the lady loves…” with a James Bond character in the adverts, fighting off sharks etc.. Just to deliver the chocolates to a woman.

• The pricing of the tray can vary from £7.00 - £40.00 for the larger boxes with added champagne.

Initi

al Id

eas… • Improvement of the flavours – change for

different holidays e.g. Christmas, Easter etc…• Bringing back the Milk Tray Bar. • Changing of the slogan… “delight in every

bite”, “bringing people together since 1915”, “a flavour for each taste”.

• Target audience??? Older people, men and women – can enjoy it together.

TV A

dver

tisin

g ca

mpa

ign…

Post

er C

ampa

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