PRESENTATION

ON

LIJJAT PAPAD

Submitted to: Presented by: Mrs. Maya Balaji Mam Ms. Trupti

Mr. Diwakar Dwivedi Mr. Nagaraj

Mr. Sumit Kumar Choudhary Mr. Vivek Garg

INTRODUCTION

• SMGULP is a women's organisation of the women, by the women and for the women. It was started in 1959 with 7 lady members with a borrowed sum of Rs. 80/- at Girgaum in Mumbai.

• The turning point of SMGULP was in 1966 when it was registered under the Bombay Public Trust Act 1950 and also registered under Societies Registration Act, 1860 and got recognition from Khadi & Village Industries Commission as a village industry.

• Shri Mahila Griha Udyog Lijjat Papad, popularly known as Lijjat, manufacturing various products from Papad, Khakhra, Appalam, Masala, Vadi, Gehu Atta, Bakery Products, Chapati, SASA Detergent Powder, SASA Detergent Cake (Tikia), SASA Nilam Detergent Powder, SASA Liquid Detergent.

•Lijjat is primarily a cottage industry, urban by its origin, that has spread to the rural areas.

• It is considered as one of the most remarkable enterprenual initiative by women that is identified with women empowerment in India.

• The organization's registered office is situated in Mumbai and it has 72 branches and 27 divisions in different states all over India. .

•Membership has also expanded from an initial number of 7 sisters from one building to over 42,000 sisters throughout India.

•Their exports are made through Merchant Exporters to countries like UK, USA, Middle East Countries, Thailand, Singapore, Hongkong, Holland, Japan, Australia and other Countries.

• 'Lijjat' provides scholarships to the children of the papad roller sister members who pass out in 10th and 12th standard every year so as to enable the Lady Members to encourage their children for education.

Objectives of Lijjat

“Their objective is to maximize employment opportunities for women through activities connected with village industries, while, at the same time, not sacrificing basic business principles and quality consciousness. We are a full-fledged commercial, self-reliant organization and not a charitable society. Any such benefits that occur are incidental to our business.”

•Any women who can render physical work to the organization without distinction of caste, creed and color and agrees to abide by the objective of the organization can become a member from the date on which she starts working.

• To get the work for the society and plan it in such a way that the women labor will get regular employment.

• To get mutual understanding amongst women members, self service and inculcation of saving habit among the women to be increased.

• To increase the dealings power of women members.

HISTORY

• Started in 1959 with a capital of INR 80, Lijjat today has an annual turnover of around Rs. 315crore (Rs. 3.15 billion), with Rs. 12crore in exports and has around 42,000 employees

• Lijjat was the brain child of seven semi-literate Gujarati housewives from Mumbai. They wanted to start a venture to create a sustainable livelihood using the only skill they had i.e. cooking.

• In July 1966, Lijjat registered itself as a society under the Societies Registration Act 1860.

• In September 1966, KVIC formally recognized Lijjat as a unit belonging to the "processing of cereals and pulses industry group" under the Khadi and Village Industries Act.

• KVIC or Khadi Development and Village Industries Commission is a statutory body set up by the Government of India for development of rural industries.

•The first branch outside Maharashtra was established at Valod, Gujarat in 1968.

• After tasting tremendous success with their papads, Lijjat began producing other products like khakhra, masala, vadi, wheat atta, and bakery products.

• From the beginning, the women had decided that they would not approach anyone for donations or help, even if the organization incurred losses.

•The group also initiated some unsuccessful ventures such as cottage leather (1979), matches (1979), and agarbattis (incense sticks).

• In the 1980s and 1990s, Lijjat started attracted attention of foreign visitors and officials.

• In the first year, the organization's annual sales were Rs. 6196.

•During the first year, the women had to stop production for four months during the rainy season as the rains would prevent the drying of the papads.

•The next year, they solved the problem by buying a cot and a stove. The papads were kept on the cot and the stove below the cot so that the process of drying could take place in spite of the rains.

• By the second year of its formation, 100 to 150 women had joined the group, and by the end of the third year it had more than 300 members.

• By this time, the terrace of seven founders could no longer accommodate the members and the ingredients, so the kneaded flour was distributed among the members who would take it to their homes and make papads. The papads were brought back for weighing and packaging.

• In 1970s, Lijjat set up flour mills, printing division and polypropylene packing division.

• The organization was named Shri Mahila Griha Udyog Lijjat Papad.

PHILOSOPHY

• Lijjat believes in the philosophy of sarvodaya and collective ownership.

• The vision and principles of SMGULP are based on the ideals of trusteeship.

The basic principles underlying the philosophy of the organization are

• SMGULP is a voluntary organization.

• SMGULP never accepts charity or grants. • SMGULP believes in running the business wisely. • SMGULP is like a family and the sisters run it as if they all belonged to the same family.

• SMGULP is like a revered place of worship. • SMGULP is a combination of three concepts, the Business concept, the Family concept and the Devotion Concept