7/24/2019 Presentation Initial[1]

1/13

PHARMAMEN oflhi School of Economic

7/24/2019 Presentation Initial[1]

2/13

Crisis of Lipitor

Best-selling prescription pharmaceuticalproduct of any king in orld ! " decrease in re#enue in $SA andorldide in %&'& compare to %&&( )oss e*clusi#ity +n ,anada Spain andBra.il in %&'& and ill loose in $S in %&''

Pfzer granted Watson to sellatrovastatin (generic o Lipitor) or 5years in USA

7/24/2019 Presentation Initial[1]

3/13

Strengths of Pzer!!

Leadershipindrugdesign,biotherapeuticsandvaccines

FocusonPrecisionmedicinesCentresforTherapeuticInnovation(CTI

programesearchand

deve"opmen

t

#$manufacturingsitesaround%or"d&istributionnet%or'about#$sites)**TransportationProviders

+anufacturing andSupp"

Chain

-.panding/usinessin0siaCo""aboration%ithChina,/razi",Indiaetc1&iversifingPortfo"iothrough234s5"oba"

6pportunitie

s

7/24/2019 Presentation Initial[1]

4/13

7/24/2019 Presentation Initial[1]

5/13

@o amount of 5ro%th in -merging+ar'ets can ma'e up for Lipitor4s

dec"ine1 /ut data of emerging countries

te""sAA11

China

India

/razi"

!ussia

* (* )* =* B* $* *

$

()

(#

)*

Si.e of Pharma Sector +n BR+, ,ountries

China

India

/razi"

!ussia

* $ (* ($ )* )$

))

($

D

()

Percentage )ong term ,A/R of Pharma Sector in BR+, ,ountries

Emerging

ContriesC!oice or

Complsion""

7/24/2019 Presentation Initial[1]

6/13

7h India and 7h China9

,apa0ility of Mergerand ac1uisitionsSpeciali.ation of

making comple*synthetic AP+sR2D 0ased /enerics+ndustry

3orldide salesNetork

Economies of scale inAP+ manufacturingSpeciali.ation in

4ermentation)o cost ProductionBetter )ogistics+nfrastructure

Early stage+ntermediaries6HER PHARMER/+N/ ,5$N6R+E

7/24/2019 Presentation Initial[1]

7/13

+ndia is the third-largest market in theorld in terms of#olume and fourteenthin terms of #alue7

Manufacturing costsin +ndia areappro*imately 89 to:& per cent of those inthe $S due to lo

installation andmanufacturing costs7

6he increasingpopulation of the

higher-income group

India as a +ar'et for P

7/24/2019 Presentation Initial[1]

8/13

Pzer4s -ntr +ode:+ E 0 in I@&I0

E#er e*pandingdomesticmarket

0geingPopu"ation

ising +idd"eC"ass SpendingPo%er

Leading 5eneric&rug Supp"ier

Indian Firms =*; of &+F and)$; of a"" 0@&0Fi"ings

Leads in $S 4DAappro#ed

manufacturingplants

Largest @umberof 8S F&0approvedmanufacturing8nits outside8S0

+ncreasingdemand ofgenerics

7ith C05 of)1$;, as ingraph be"o%

)**? )*$*

)*

B*

*

?*

**

)*

B*

*3orld /eneric Drug Slaes

;ear

Sales in $SD Billion

4A,6S A0out 4DA Appro#al ofManufacturing Plants

8< companies ha#e this appro#al

'%9 manufacturing plants ha#ethis appro#al

Ran0a*y ,ipla Dr7 Reddy=s )a03ockhardt are some ma or

7/24/2019 Presentation Initial[1]

9/13

Pzer4s Potentia" Target for

+E0+ndian,ompany

/eographical Reach Speciali.ation?3hy to target@

Cip"a 6ver ?* countries Lo% cost anti:0I&S drugs a"most a""tpes of 5eneric drug

Gdus Cadi"a 8S, 2apan, Spain, France,Latin 0merica, 0frica Leader in Cardiovascu"ar in India,%e""ness Product

Lupin -urope, 8S0, 2apan,South 0frica, Phi"ippines,ussia, 8'raine and

7/24/2019 Presentation Initial[1]

10/13

Pzer4s Promotion in India:Socia" 0%areness

7/24/2019 Presentation Initial[1]

11/13

Pzer4s Promotion in India:)Socia" @et%or'ing Sites

As top gainers in a#ovelist are emerging nations$Pfzer can target

Promotion activities on%ace#oo&$ t'itter and

7/24/2019 Presentation Initial[1]

12/13

Pzer4s +aor esources for 5ro%th

Cash in Jand(see /KS for cash inhand

7or"d c"ass Sa"es Force

7/24/2019 Presentation Initial[1]

13/13

httpKK%%%1insidefaceboo'1comK)*K*K)Kfaceboo':sees:big:traMc:drops

:in:us:and:canada:as:it:nears:#**:mi""ion:users:%or"d%ideK

+nformation Sources

http://www.insidefacebook.com/2011/06/12/facebook-sees-big-traffic-drops-in-us-and-canada-as-it-nears-700-million-users-worldwide/http://www.insidefacebook.com/2011/06/12/facebook-sees-big-traffic-drops-in-us-and-canada-as-it-nears-700-million-users-worldwide/http://www.insidefacebook.com/2011/06/12/facebook-sees-big-traffic-drops-in-us-and-canada-as-it-nears-700-million-users-worldwide/http://www.insidefacebook.com/2011/06/12/facebook-sees-big-traffic-drops-in-us-and-canada-as-it-nears-700-million-users-worldwide/http://www.insidefacebook.com/2011/06/12/facebook-sees-big-traffic-drops-in-us-and-canada-as-it-nears-700-million-users-worldwide/http://www.insidefacebook.com/2011/06/12/facebook-sees-big-traffic-drops-in-us-and-canada-as-it-nears-700-million-users-worldwide/http://www.insidefacebook.com/2011/06/12/facebook-sees-big-traffic-drops-in-us-and-canada-as-it-nears-700-million-users-worldwide/http://www.insidefacebook.com/2011/06/12/facebook-sees-big-traffic-drops-in-us-and-canada-as-it-nears-700-million-users-worldwide/