„Heaven Beach“

Agenda

Description• Target audience• Location and Sales• Cost analysis• Co-Workers• SWOT- Analysis• Local competition

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Description• We want to open a restaurant in which

you can mix your ice-cream alone• You also can choose the crumble

mixture, dessert sauce and fresh fruits• We also want to sell smoothies and

cocktails ( without alcohol) which you can also mix alone

• In a beach atmosphere you can savour your drink and ice-cream

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Here you can create your sundae

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In this way you can mix your smoothie

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Here you can shake your cocktail

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Restaurant descriptiono Our restaurant should

look like a beach o You can sit inside or

outsideo In the front area you can

buy ice-cream and drinks. You can sit in beach chairs, there you can talk to your friends

o In the rear area you can listen to the TOP 100 and you can also dance with bare feet in the sand and you can chill in hammocks

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Plan of the location

ice-cream smoothie

COCKTAIL

toilet

entry

cash

Chill area

Dancefloor

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Prices

2€ small

3€ medium

4€ big

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Agenda

• Description Target audience• Location and Sales • Cost analysis• Co- Workers• SWOT-Analysis• Local competition

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Target audience

Our restaurant is mainly for

teenager planned in which of course everybody is welcome.

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Agenda

• Description• Target audienceLocation and Sales• Cost analysis • Co-Workers• SWOT-Analysis• Local competition

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Location

• We want to start it in the city centre of Munich, because there isn‘t a beach and so the people there would be very happy to have a restaurant like this

• The restaurant should also be in other countries and cities

• The building must be near a underground station or a school, so the teenagers can go home alone

• The prices in this restaurant should be very low

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Location choice(compare Munich,Zaragoza and

Zebugg)

Location ImportanceFactors

Rent of Small shop 30% 1 0,3

Local wagefor one 30% 2 0,6hour

monthly ticket public 15% 5 0,75transport

population 25% 1 0,25

SUM: 100%

Grades Weighted Grades Weighted Grades Weighted (1-5) Grades (1-5) Grades (1-5) Grades

Munich Zaragoza Zebugg

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Sales

First we want to build our first restaurant in the city centre of munich.

If we have success we want to build others.For example in:-Köln-Berlin-Hamburg-Wien-Paris

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Important for parents Opening times: Monday-Friday: 4pm-9pm Saturday, sunday and

holiday: 2pm -10pm

All the drinks are without alcohol !!!!!

Smoking is prohibited !!!!

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