presentation hazel-bellezza
TRANSCRIPT
HAZEL´S NEW STRATEGY
Mirjam Oosterhuis
Jana Wilmerding
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OVERVIEW SWOT Analysis Strategic new vision
New logo and brand nameNew mission statement
New product Advertisement
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SWOT ANALYSIS Weaknesses:
Too many productsOld-fashioned selling strategyPoor quality products Poor managementPoor brand name
Threats:Shift towards retail stores
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SWOT ANALYSIS Strenghts:
ExperienceOne of the worlds largest companies in
direct salesOperates in many continents / sectors
Opportunities:Growing anti-aging products market Growing teen and pre-teen market Internet sales Retail stores
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STRATEGIC NEW VISION
Global sales cosmetics, fragrances and toiletries $140 billion
Department stores, super-markets and other retail out-lets 93%Direct sales
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STRATEGIC NEW VISION Hazel´s percentage of company
sales by key sectors
Sun careSkin careFragrancesMen´s grooming productsColour cosmeticsHair careDeodorantsBath and shower products
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STRATEGIC NEW VISION
Hazel´s net sales by geographical region
Asia PacificEuropeNorth AmericaSouth America
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STRATEGIC NEW VISION New logo / brand
name
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NEW MISSION STATEMENT Bellezza´s mission is to make people
feel confident and beautiful by providing them with high quality cosmetics.
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NEW PRODUCT Opportunity: teen and pre-teen market Growing and promising market Shower gel
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FEATURES For hair and
body Works as a
fragrance Works as a
make-up remover
Nurtures the skin
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ADVERTISEMENT
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Thank you for your attention