presentation for rocky mountain product camp
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Starting points & Questions to ask to create the foundation for how your organization defines product excellence and how to work cross functionally to create buy-in and collaboration on the product visionTRANSCRIPT
1Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
November 10, 2012 Presentation
How To Create A Culture For Product Excellence
Cindy F. Solomon, CPM, CPMM is the voice of product professionals! Listen weekly to Global Product Management Talk at http://www.blogtalkradio.com/prodmgmttalk
Solomon hosts StartUPTalk Radio, produces Startup Product events, and created the ProdMgmtTalk mobile application. She is an innovator, early adopter, serial entrepreneur, product management evangelist, content marketing & social media strategist, and contributing author to several books, including "42 Rules of Product Marketing".
Solomon brings over 15 years of web development, services, and software product marketing and management at Apple, Vadem, NetObjects and start-ups in Silicon Valley. She holds AIPMM CPM/CPMM certification.
2Cindy F. Solomon, CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Cindy F. Solomon
Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 3
4Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Worldwide map of product camps and Storify content archives
bit.ly/phwTS1
5Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Sfproducttalks.com
6Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Startupproduct.com
7Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
• Who’s here?• What do YOU want?• What does it take to create a
product centric focus in your organization?
• How do you raise visibility, respect and product leadership for increasing product success?
Questions
8Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
"Above all else, align with customers. Win when they win. Win only when they win.“—Jeff Bezos, 2012
1. How Do You Define Product Excellence?
9Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
The Invisible Computer: Donald Norman mapped lifecycle of products
“In its early days, a technology cannot meet all the needs of its customers.
Early adopters need the technology and they are willing to suffer inconvenience to get it. With time, the technology matures, offering better performance and higher reliability.
When the technology exceeds the basic needs of most of its customers, there is a major change in customer behavior.
Emotional reaction, pride of ownership, and pleasurability all can become major selling points.”
What Makes A Product Great Depends on where it is in the Product Lifecycle
10Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
http://www.lukew.com/ff/entry.asp?44
11Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Stage 1: product excellence is measured by function alone.Stage 2: product excellence is measured by feature inclusion and integration. Stage 3: product excellence is measured by the overall user experience. Stage 4: product excellence is measured by integration into other products.
Product Excellence is measured differently in Each Stage
12Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
http://www.lukew.com/ff/entry.asp?618
Stage 1 Pure function is all that matters: If the one thing it does is the only option available, people will be happy with it.
Stage 2 Feature Wars: The number of features matters because frequently the buyer doesn't understand what each feature actually means. Later in this phase, specific features do make a difference as people are looking for certain features to make their purchase decisions.
Stage 3 Experience Wars: The experience and total cost of ownership matters most. Products with fewer -but better- features will trump the more feature-laden winners of Stage II.
Stage 4 Commodities: The actual item becomes absorbed into a larger product mix. Individual features of the technology no longer matter, but become a price/performance issue for the integrator.
13Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
14Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
2. How Do You Drive Alignment of Product perspective across all functions?
15Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Ask Questions, Listen & Learn Their Language
• What are their concerns, issues, focus?
• What motivates them?
• How do they define and measure product success?
• What do they need to guarantee success of the product?
• What can you provide them that forwards their success?
16Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Gain Respect of Developers
READ:http://www.managingtheunmanageable.net/
LISTEN: http://bit.ly/T2hEOy
17Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Understand What Sales Needs
READ: http://amzn.to/UfxBQ6
LISTEN: http://bit.ly/RDnbtF
18Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
http://excellencenow.com/part-4/
19Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Identify Where The Product Is in the lifecycle
AIPMM Product Management Lifecycle Framework
20Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Translate the RoadMap For Various Audiences
21Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Become Expert At Speaking “Product” And DELIVER RESULTS ACROSS ALL PHASES
AIPMM Product Management Lifecycle Framework
22Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Thank you! Join weekly on Global Product Management Talk Search: CindyFSolomon and ProdMgmtTalk
http://www.CindyFSolomon.com@cindyfsolomon@prodmgmttalk
Presentation sponsored by The Association of International Product Marketing and Management (AIPMM) http://www.aipmm.com
23Cindy F. Solomon , CPM/CPMM [email protected] @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
AIPMM Webinar Series FridaysNov 16 Torpedo Product Marketing Strategies
Global Product Management Talk #ProdMgmtTalk Google HangoutNov 12 Product Management Titles w/ Steve Johnson, CMO, Primary IntelligenceFollow http://www.blogtalkradio.com/prodmgmttalk
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