SOCIAL MEDIA PLANOUTLINE BY

Aia Raafat Hassan

OUTLINE MAIN POINTS• About the organization• The social media plan objectives• The audience• Theoretical concepts to consider • Strategic analysis of the current social media usage

and SWOT• Proposed Strategy/ Recommended Action Plan• Key messages• Ethical implications • Value proposition • Success metrics for plan evaluation• Bibliography

MY ORGANIZATION http://www.fusionvfx.com

Fusion VFX academy have been established in 2002 to design a top quality graphics and multimedia training courses in a full prepared professional labs and studios, with a highly qualified professional trainers and instructors, all serving careers needs in visual arts and design.

More about the TARGET AUDIENCE

• Youth who are interested in technology , 17 to 30 years old• Mainly university students specially those studying

fields related to media and graphics. Could also be new graduates or people who would like to do and early career shift.• On media, graphics and photography blogs, facebook

pages and profiles , linked in and instgram.

WHO ARE THEY ?HOW DO THEY USE SOCIAL MEDIA ?WHERE TO FIND THEM ONLINE ?WHAT’S THEIR CULTURE LANGUAGE

Social media plan objectives :1- To maintain a good image for the organization

2- Spread graphics and multimedia awareness to youth (fusion students or potential students)

3- Sell and promote your products “courses” , your quality of learning and what you offer for your alumni (fusionERs)

4- Maintain a relationship with the academy students, graphics companies and same field competitors online

Evaluation of your current social media usageSWOT ANALYSIS

Proposed Strategy/ Recommended Action Planwith Key messages and values

• Focused in targeting : Which social media websites to focus on , where on those websites and with what approach

• Paid advertisements on Facebook and linked in

• Who to follow and retweet : students, course instructors and famous graphics software producer accounts like Adobe. Following the followers of those accounts , others with graphic interest based accounts and competitors followers.

• Real life Photos from the training labs with the course instructors, showing the devices and tools of training will gain the attraction of the people. Also adding hashtags that is related to those tools like #tvDirecting #GraphicDesign

• Active tagging for people

• Customer testimonials

• Preserve the identity of the organization in all the post and designs made by it.Make use of the 75k followers on their Facebook page to activate other social media inactive accounts. The language being used in the posts is official professional language, it should be simple an more friendly that suits the college students. Speak as they speak! Active posting and scheduling : Using applications like tweetdick and hootsuite to schedule posts and tweets.

WHAT TO POST ? WHERE TO POST IT ?HOW & WHEN TO POST IT ?

Other Tools :• Q&A websites: yahoo answers and Quora • SEO : Clients would be more persuaded if they searched on Graphics learning centers

near them and found Fusion themselves rather than a bunch of messages telling them to go there.

• Marketing emails• Create a content calendar with all the events, workshop and seminars

that fusion offers • Retargeting: Cookie Fusion’s site visitors and follows them around the web with ads

reminding them to come back. Since they already chose to interact with Fusion so naturally they’ll convert higher.

Using Social Media as a PR tool :

• Promote a two-way communication. Like adding questions and contests #QuestionOftheDay #bestdesign design of the week.

• focusing on selling or promoting the dream or the idea of being creative, innovative designer rather than the course itself. Proposed hashtags :#seeItDifferent #DesignTheWorld #DesignIt

Ethical implications • Dealing with Competitors online • Social responsbility towards univeristy students and youth , in

spreading the awrness about grpahics and multimedia and help them establish their career path

How Will WE Measure Success?Success metrics for measuring the plan success and it evolution

• Share of voice in social media, blog posts and tweets, comments, fans/friends in your social media outposts• Purchases , number of students or participants of events • Online Surveys and offline ones after each course

 Bibliography: 

• Baer, J. (2008). Social media case studies. Retrieved November 30, 2016, from convinceandconvert., http://www.convinceandconvert.com/social-media-strategy/7-critical-elements-of-your-social-media-strategy/

• Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial marketing management, 40(7), 1153-1159. Open access version here: https://dspace.lboro.ac.uk/dspace-jspui/bitstream/2134/15705/4/IMM10_806R%20Michaelidou%20Siamagka%20Christodoulides.pdf

• LePage, E. (2016). How To Create A Social Media Marketing Plan In 6 Steps. Retrieved November 23, 2016, from https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

Thank you