presentation ent
TRANSCRIPT
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MARKETINGPLAN
DA DEL’DOBBIES
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MARKETING OBJECTIVE
The main objective of marketing plan and
analysis is to increase important aspects such as:
total sales,quality of services,
Number of customers and profit.
number of new customers
customer satisfaction.
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SERVICE
DESCRIPTION
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Pick up anddelivery service
Staff service
MAIN
FUNCTION:
laundry, drycleaning and
ironing
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TARGET MARKET
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GEOGRAPHIC SEGMENTATION
We decided to choose Bandar Puncak Alam as
our target market because it is strategic in term
of geographic segmentation and the profit
expected for our business is high as we sells them
to various location.
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DEMOGRAPHIC SEGMENTATION
TARGET MARKET EXPLANATION
• Career people • Our company target more to career
people whether they are single or
married.
• Students • We also focus on students as our
target market because sometimes
they do not have enough time to do
their own washing.
• Housewife • We also focus on housewife because
sometimes they also do not have
enough time to wash the clothes or
wash the heavy things like
comforter and carpet.
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MARKET SIZE
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LOCATION :
Bandar Puncak Alam
POPULATION :
30000
TARGET MARKET:
students, career people andhousewife.
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MARKET SHARE
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IDENTIFYING COMPETITORS
Company Strengths Weaknesses
Dobi Sifu
- Strong brand name
- Good reputation among
customers
- Family business( 15 years in
the market)
- High cost of services
- Only has self service
Blue point laundry services
- Strategic location
- Low price of services
- Long operation hour (8.00am-
11pm)
- Poor reputation among customers
- Poor quality of services
- don’t have pick up and delivery
services
Da Del Dobbies - Strategic location
-Provide door to door service
-Save time and cost
-Save energy
- Reasonable price of services
- Used high technology washing
machines
- Weak brand name
- Still new in the market
- high cost of capital
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70%
30%
Market Share before Company Da Del Dobbies Laundry Services Enter the Market
Dobi Sifu Blue Point aundr!
Company Percentage (% !M
Dobi Sifu "0 #70000
"lue Point Laundry $0 &0000
#$#L 00 $'0000
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(edai Dobi (ristal) '0%
Blue Point aundr!) 37%
$*+ aundr! Ser,ices) 3%
Market Share %fter Company Da Del Dobbies Laundry Services Enter the Market
Company Percentage (% (!M
&edai Dobi &ristal '0 ##'000
"lue Point Laundry 3' '7'00
Da Del Dobbies ' "7'00
#$#L 00 $'0000
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SLES
'$!ECS#
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P+-D/1-* PA**1*2
Working days = 26 days/on!"
# "o$r = % &$s!o'rs/"o$r
#2 "o$r = %6 &$s!o'rs/day
# on!" = (%6 &$s!o'rs
# y'ar = ##2%2 &$s!o'rs
• ##2%2 &$s!o'rs ) RM *
= RM **(2+ /,EAR
Working days = 26 days/on!"
# "o$r = - &$s!o'rs/"o$r
* "o$r = 2. &$s!o'rs/day
# on!" = -2. &$s!o'rs
# y'ar = 62*. &$s!o'rs
• 62*. &$s!o'rs ) RM (..
= RM -6 #6./,EAR
Sta sericePick up and
delier! serices
-A SA4S 5 +6 $$#& 8 +6 '""0 9 +600&&:!ear
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SA4S ;-+4/AS <4A+ #0'
Months Sale 'orecast (!M
=anuar! 000
;ebruar! 000
6arch 000
April 000
6a! 000
=une 000
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=ul! 000
Au>ust 000
September 000
-ctober 000
*oember 000
December 000
<ear 0&000
<ear # ?increased b! '%@ 3$00
<ear 3 ?increased b! 0%@ #700&
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M!&E#)*
S#!#E*ES
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" ps
product
price
place
promotion
people
process
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Product
.
two t!pes of serice which is sta and pick up delier! serices
dierent with other laundr! serice in PuncakAlam because we are proide pick up delier!serices to our customers.
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P+1/4
CP1/(P A*D D41E4+< F1 B4 /GA+24 ?+6' pertrip@
Serice char>e5#EM P!CE
Clothes ,kg +6 $.00
"ed sheet +6 &.00
Comforter +6 #.00
Carpet +6 #'.00
Silk +6 '.00
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PA/4 Fe decide to open our business at place near the
campus area and housin> area that is BandarPuncak Alam. Fe choose this location because ourtar>et customers are from niersit! student andresident of Puncak Alam
Besides that, there is no pick up and delier!laundr! serice in this area.
So, this is like our bi> opportunit! to open up thiskind of business in here
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P+-6-1-*
Banner
1nternetForld Fide Feb
www.DaHDelDobbies.blo>spot.com Pamphlete
Business card
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P+-/4SS
Proide three main function process whichare laundr!, dr! cleanin> and ironin>.
;or the pick up and delier! serice we willpick up and delier on time to our customers.
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P4-P4
4mplo!ees5
-ur emplo!ees had been train to do a bestserice to customers.
/ustomer serices5
provide a good customer service to our customers.
We will accept of any complaint and suggestion
from the customers. From that we can improve ourbusiness in the future.
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S12*B-A+D
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BS1*4SS /A+D
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M!&E#)*
"-D*E#
#EMS '.ED SSE# /$!&)* CP#L $#0E! E.PE)SES
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#EMS
'.ED SSE#
(!M
/$!&)* CP#L
(!M
$#0E! E.PE)SES
(!M
'.ED SSE#
Signboard
$,000
/$!&)* CP#L
Salary1EP'1S$CS$
• Marketing
Manager
Promotion budget
• Pamphlet
• /ebsite1blog
• "usiness card
"0
'00
'00
$00
$#0E! E.PE)SES
*rand $pening
(Launch
#,000
#$#L $,000 3,00 #,000
otal marketin> bud>et 5 +6 $000 8 +6 300 8
+6#000