presentation elevation spring 2015
TRANSCRIPT
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PRESENTATION ELEVATION
Michael Weiss @mikepweiss
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Who is this guy? AND WHAT IS
HE DOING HERE?
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Still Chasing THE ROCK AND ROLL
DREAM
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Now you know MICHAEL
WEISS
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YOU THEM HOW 3
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My Goal For
TODAY
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EDUCATE INSPIRE ENGAGE
3
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Be
RESPECTFUL
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FIRST THINGS FIRST Most people are not good LISTENERS
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There is more
LISTENING
in the room than
TALKING
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FILTERS: Beliefs Values Attitudes Personality Culture Prejudices
Interests Expectations Assumptions Memories Images past and future Past experience
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External DISTRACTIONS
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TRIGGER WORDS
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PINK ELEPHANT
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“According to most studies, people’s #1 fear is public
speaking. #2 is death. Death is number two. This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.”
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FEAR
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FIGHT OR FLIGHT
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Stress Hormones CORTISOL & ADRENALINE
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If you feel like you shouldn’t be somewhere;
FAKE IT. Do it NOT until you
make it – but until you
BECOME IT. - Amy Cuddy
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YOU
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#1 RULE: This is not about you.
It’s about the AUDIENCE.
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You are not the HERO
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You are YODA
The audience is
LUKE SKYWALKER
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You are here to
SERVE
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But we’re AGENCY PEOPLE
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We are in the business of PERSUASION
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Aristotle said that one of the most important parts of a speech is to PRODUCE
PERSUASION
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Communication is the
TRANSFER OF EMOTION
Seth Godin
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What is your STYLE?
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It is critical that you IDENTIFY &
ACCEPT your style.
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Until you do, you will
not be able to FOCUS
on what you want to say.
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Get OUT of your
HEAD
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“Wanting to be SOMEONE
else is a waste of the person YOU ARE”
- Marilyn Monroe
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“Once we believe in OURSELVES,
we can risk curiosity, wonder, spontaneous delight, or any
other experience that reveals the HUMAN SPIRIT.”
- ee cummings
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If you are not NERVOUS you are not HUMAN
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Be COMFORTABLE
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Be NATURAL
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“You’re never really COMFORTABLE.
Even though you may think you are…you
really aren’t.”
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Are you CASUAL?
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Are you
FORMAL?
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What about your
CADENCE?
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Are you a
FAST talker?
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Or do you TAKE YOUR TIME?
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The power of the PAUSE
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Punctuation is to readers as pausing is to your
LISTENERS - Keith Bailey
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“The right word may be effective, but no word was ever as effective as a rightly timed
PAUSE” - Mark Twain
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3SHOWS
CONFIDENCE
SLOWS YOU DOWN
GIVES YOU
TIME TO THINK
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Anyone still thinking about the PINK
ELEPHANT?
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How do you use your HANDS?
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Are you aware of your
FACE?
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How do you use your
BODY?
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At the 1988 DNC Clinton was
BOO’ED off the stage
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Clinton uses his HANDS
better than anyone
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Cadence
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Repetition REPETITION
Repetition
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It was hard not to feel his PASSION
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It comes down to
CHARISMA
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A personal quality making a person capable of INFLUENCING or INSPIRING large
numbers of people.
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Is it
INNATE or can it be
LEARNED?
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CLTs* (Charismatic Leadership
Tactics)
* John Antonakis, Marika Fenley, and Sue Liechti
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Metaphor
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Story
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Want to learn how to tell a better story?
WATCH COMEDIANS
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Confidence
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If you don’t believe it
NEITHER WILL THEY
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Being AUTHENTIC
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We fear that we are not worthy.
And that DISCONNECTS
US - Brene Brown
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We have to be willing to be VULNERABLE*
*Do something where there are no guarantees
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We need to stop
CONTROLLING &
PREDICTING
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EMOTIONS are
CONTAGIOUS
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THEM
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The human brain not only looks for the
UNEXPECTED but actually craves it
Gregory Berns
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Create
TENSION
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Open with the
CONCLUSION
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? It creates
MYSTERY
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It unravels a
PUZZLE
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2THE PITCH
THE
WORKING SESSION
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Let’s talk about
THE PITCH
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Your proposal is factual and filled with
PROCESS AND BUDGETS
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Your pitch is
EMOTIONAL, ENGAGING &
INSPIRATIONAL
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3READ YOUR PROPOSAL
DEVOURED YOUR WEB
SITE
KNOW YOU CAN DO THE
JOB
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Bottom Line
YOU ARE IN THE ROOM FOR A
REASON
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Now is NOT the time to talk about
ME ME ME
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Now is the time to talk about
THEM
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This is just another
MEETING
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A Presentation Is Not A Meeting; IT’S A
PERFORMANCE
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Let’s talk about
THE WORKING SESSION
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Nancy Duarte
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End Of Class #1
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HOW
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STORYTELLING
STORYTELLING
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Campfires have been replaced with
PROJECTOR BULBS
Nancy Duarte
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You don’t have to tell the
ENTIRE STORY
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RULE OF 3
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The 3 Little Pigs Goldilocks & the 3 Bears
The Good, The Bad & The Ugly Stop, Drop & Roll
Location, Location, Location Duty, Honor, Country
Veni, Vidi, Vici
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3It’s
ALL they can
remember
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Be
RESPECTFUL
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#1 Exercise boosts BRAIN
POWER
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If we didn’t move we would have been
EATEN
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UNPLUG
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GO ANALOG
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Multitasking is a
MYTH
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#4 We do not pay attention to
BORING THINGS
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Do something different
EVERY 10 MINUTES
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#10 Vision trumps
all other SENSES
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HEAR a piece of information
and 3 days later you’ll remember
10% OF IT
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ADD A PICTURE
and you’ll remember 65%
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CHOOSE YOUR TOOL
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Too often we build our presentations
AROUND OUR DECKS
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I want you to build your decks
AROUND YOUR PRESENTATIONS
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Swab !The Decks
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Beware Of The Bullet Points
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Why I Love Dolphins
★ I Met One Once
★ It was a summer day in Florida.....
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(c) 2012 -‐ NOAA -‐ Why I Love Dolphins PresentaIon February 2012 #1
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1 IDEA PER
SLIDE
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Slides are for
SUPPORT ONLY
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Say no to
ANIMATION
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HI-REZ images only
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Your slide deck is NOT a
HANDOUT
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ENSEMBLE PRESENTING
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“Jazz, like any language, has its own grammar and vocabulary. There’s no right or wrong, just some choices that are
better than others.”
- Wynton Marsalis
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#1 Spend time TOGETHER
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#2 Take calls TOGETHER
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#3 Rehearse TOGETHER
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Kibbitz & Nosh
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"I've learned that people will forget what you said, people will forget what you did, but
people will never forget how you made them feel.”
- Maya Angelou
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YOU THEM HOW 3
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End Of Class #2
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Setting Up THE
ROOM
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Got Mac?
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Lights
ON
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Thermostat
DOWN
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Check Out The
LAYOUT
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10 Things You MUST DO
Before You Present
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#1 Clear Your CACHE
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#2 Close OUTLOOK
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#3 Close Your IM
PROGRAM
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#4 Sign Out Of TWITTER
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#5 Check your VOLUME
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#6 Close EVERYTHING
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#7 Put Your Presentation On
Your DESKTOP
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#8 Go To The BATHROOM
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#9 Take A Sip Of WATER
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#10 Take A Deep BREATH
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Breathing Exercise
4, 7, 8
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FOUR PERSONALITIES
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ASK TELL
PEOPLE
TASK
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ASK TELL
PEOPLE
TASK
Analytical
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TO BE RIGHT
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ASK TELL
PEOPLE
TASK
Analytical Driver
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RESULTS
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ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable
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APPROVAL
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ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
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RECOGNITION
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ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
Indifferent Handshake Quiet In Voice & Posture Asks Questions Does Not Make Statements Tends to Lean Back
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ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
Indifferent Handshake Quiet In Voice & Posture Asks Questions Does Not Make Statements Tends to Lean Back
Firm Handshake Aggressive Tone Changes In Voice Quick / Clear Makes Statements Tends to Lean Forward
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ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
Indifferent Handshake Quiet In Voice & Posture Asks Questions Does Not Make Statements Tends to Lean Back
Firm Handshake Aggressive Tone Changes In Voice Quick / Clear Makes Statements Tends to Lean Forward
Infrequent Eye Contact Poker Faced Acts With Caution Wants Facts / Details Limited Hand Use No Small Talk
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ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
Indifferent Handshake Quiet In Voice & Posture Asks Questions Does Not Make Statements Tends to Lean Back
Great Eye Contact Animated / Facial Expressions Smiles / Nods / Frowns Little Effort For Facts Hands Free / Palms Open Up Shares Personal Feelings
Firm Handshake Aggressive Tone Changes In Voice Quick / Clear Makes Statements Tends to Lean Forward
Infrequent Eye Contact Poker Faced Acts With Caution Wants Facts / Details Limited Hand Use No Small Talk
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Analytical Driver
Amiable Expressive
THE WAY THEY TALK
• STATES & COMMANDS • DIRECT ASSERTION
• STATES & COMMANDS • DIRECT ASSERTION
• ENQUIRES • INDIRECT ASSERTION
• ENQUIRES • INDIRECT ASSERTION
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Analytical Driver
Amiable Expressive
TONE OF SPEECH
• LOUDER • USES VOICE TO EMPHASIZE POINTS
• QUIETER • DOES NOT VARY VOICE MUCH
• LOUDER • USES VOICE TO EMPHASIZE POINTS • GETS EASILY EXCITED
• QUIETER • DOES NOT VARY VOICE MUCH
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Analytical Driver
Amiable Expressive
LISTENING PATTERN
• POOR LISTENER • CONTROLS CONVERSATION • INTERUPTS • SUMMARIZES
• LISTENS – BUT DOESN’T LOOK LIKE THEY ARE
• LISTENS • REACTS TO WHAT YOU SAY • TALKS A LOT
• GOOD LISTENER • REACTS TO WHAT YOU SAY • CARES
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WHEN DEALING WITH DRIVER
DO’S: • FOCUS ON PRESENT • BE BRIEF • SHORT-‐TERM RESULTS • GIVE OPTIONS • LET THEM “FEEL” IN CONTROL
DONT’S: • FOCUS ON FUTURE • GIVE TOO MUCH INFO • BE AMBIGUOUS • GET PERSONAL • BACK DOWN
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WHEN DEALING WITH EXPRESSIVE
DO’S: • FOCUS ON FUTURE • TELL STORIES • SEEK THEIR INPUT • COMPLIMENT THEM • ENCOURAGE CREATIVITY
DONT’S: • GET STRAIGHT DOWN TO BIZ • DWELL ON DETAILS • BE IMPATIENT WITH TANGENTS • BE TOO SERIOUS • PUT DOWN ENTHUSIASM
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WHEN DEALING WITH AMIABLE
DO’S: • FOCUS ON TRADITION • BE FLEXIBLE • BE PERSONAL • ALLOW TIME TO “FEEL GOOD” • EMPHASIZE TEAM APPROACH
DONT’S: • PUSH FOR TOO MUCH DETAIL • HURRY THEM • BE COOL OR IMPERSONAL • CONFRONT • ATTACK
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WHEN DEALING WITH ANALYTICAL
DO’S: • FOCUS ON PAST, PRESENT & FUTURE • TALK FACTS • FOCUS ON DETAILS • TELL EXACTLY WHAT YOU WILL DO • ALLOW TIME TO PONDER • ASSURE THEY ARE RIGHT
DONT’S: • BE VAGUE OR ILLOGICAL • BE INTOLERANT OF DETAILS • OVERLOOK THE PAST • RUSH • BE OVERLY CASUAL
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RELAX Take Deep
Breaths
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Listen & PAUSE
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Repeat
THE QUESTION
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It’s Okay To Say I DON’T KNOW
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End Of Class #3