presentation edenred marketing forum venise international marketing trends conference 2014

16
Edenred January 2014 From money transaction to data mangement

Upload: intotheminds

Post on 29-Nov-2014

852 views

Category:

Business


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

Edenred

January 2014

From money transaction to data mangement

Page 2: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

2

Who is Edenred ?

Page 3: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

The inventor of Ticket Restaurant...

©EDENRED. Confidential. Exclusively for internal use. Titre du document - date - Arial regular 8pts 3

Page 4: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

...Exported in 40 countriesEuropeAustriaBelgiumBulgariaCzech RepublicFinlandFranceGermany

GreeceHungaryItalyLuxembourgNetherlandsPolandPortugal

RomaniaSlovakiaSpainSwedenSwitzerlandUnited Kingdom

©EDENRED. Confidential. Exclusively for internal use. Titre du document - date - Arial regular 8pts 4

The Americas ArgentinaBrazilChileColombiaMexico

PeruUnited StatesUruguayVenezuela

Asia - PacificChinaIndiaJapanSingaporeSouth KoreaTaiwanTurkey

Africa & Middle EastLebanonMoroccoSouth AfricaSouth Sudan

Page 5: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

Offer

Creation of Edenred

A 50-year history

4321

1962 1976 2000 2010 2014

©EDENRED. Confidential. Exclusively for internal use.

GeographicExtention

diversification

5

Invention of meal

vouchers

Page 6: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

Edenred business model & expertise

Business Model 2 main value added

Build Networks

©EDENRED. Confidential. Exclusively for internal use. 6

Simplify processes

Reduce process costs

One-to-one, Day-to-Day relationship

Page 7: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

Where we are today…

2013

countries, of which >60%

610kclients (companiesand public institutions)

beneficiaries

market shareworldwide in benefits30%

©EDENRED. Confidential. Exclusively for internal use. 7

Worldleader in benefits

Major playerin B2B prepaid

services

40 in emergingmarkets

6,000employees,of which 30% in sales

38m of our four familiesof solutions

1.3maffiliates(restaurants, service stations, etc.)

Page 8: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

8

Digitalization = new opportunities

Page 9: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

Increase and track relationships

Digitalallowing to know

Beneficiaries

RELATIONSHIPS ENABLERS

©EDENRED. Confidential. Exclusively for internal use. 9

Beneficiaries (individual account, …)Affiliates

Solution strategyDirect relationship with Beneficiaries through web portals

ProgramsPrograms

SolutionServicesServices

Page 10: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

From a transaction …… to a world of information

From transaction…

Beneficiary

… to information New business

Affiliate

Digitaltransition

©EDENRED. Confidential. Exclusively for internal use. 10

Focus on the transactionwith a first level of client’s programs customization,

thanks to digital

Beneficiary Affiliate

A world of information and interaction with

stakeholders, creating growth opportunities

Digital transactions

Develop solutions for Affiliates & Beneficiaries

data collection

Enrich the beneficiary experience through mobile

market driver

Page 11: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

Illustration ExpendiaSmartTM

©EDENRED. Confidential. Exclusively for internal use. 11

Page 12: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

Illustration NustriSavingsTM in the US

©EDENRED. Confidential. Exclusively for internal use. 12

Page 13: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

13

Innovate! Innovate!

Page 14: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

Innovate and launch new products

Business developers Corporate venture capital

Innovation pipeline

BD seminar

©EDENRED. Confidential. Exclusively for internal use. 14

BD community

58% digital solutions, > 30 solutions launched in 3 years

view on the Partech deal flow

open-innovation

Page 15: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

Takeaways

New products Strategy to nurture a continuous innovation process

Digitalization Digital as an enabler of new business opportunities

©EDENRED. Confidential. Exclusively for internal use. 15

Benefits and Behaviors: 2 key elements of Edenred business approach

Data management

From a transaction to a world of information

B&B

Page 16: Presentation Edenred marketing forum venise International Marketing Trends conference 2014

Damien JoannesBusiness Developer Southern Europe Tel : +39 02 2690 4407

Innovation is the ability to convert ideas into invoices L. Duncan

Titre du document - date - Arial regular 8pts 16

Tel : +39 02 2690 4407Cel : +39 342 1758930E.mail: [email protected]