presentation eacd 2012 portugal
TRANSCRIPT
The leading network for in-house communication professionals from all fields across Europe (EACD)
IX EACD LISBON DEBATE
“TERRITORIAL REPUTATION MANAGEMENT:
LEVERAGING THE PORTUGUESE EXPERIENCE”
15th May 2012, Hotel Altis Lisboa
EACD BOARD
16 top European communicators are elected every two years to make up the EACD board and guide the association
EACD Members
The association was founded in 2006 in Brussels by 80 in-house Communication Directors
2000 Members and Growing
38 Nationalities
Broad range of represented topics/industries
REGIONAL GROUPS The EACD operates through a network of Regional Coordinators who act as local ambassadors for the association and organise
events on a local level.
Regional Debates
Seminars
Coaching Days
Time-Out
Regional Group Portugal
Coordinator:
Rui Martins, Communication Director and Head of Institutional Relations Dianova Portugal
Members: 38
Contact: [email protected] /
Working Groups
12 Industry or topic focused Working Groups each with a coordinator.
Make International Industry Links
Develop your Profession
Gain European Insight
Join multiple Groups
Corporate Social Responsibility
Energy
Social Media
Internal Communications
Risk and Crisis Communications
Finance and Insurance
Professional Services European Institutions
Evaluation
Health Transport
Events and Networking
Working Group Workshops
Networking
Anniversary European
Communication Summit
Regional Initiatives
European Communication Award
The highlight of EACD calendar (5th-6th July 2012)
2 Days of intensive communications discussion
600 communication professionals from all across Europe
60 notable speakers on 25 keynotes, best cases and panels
European Communication Summit
European Communication Award
Held annually during the Summit (5th
July 2012)
Awarded for outstanding European communications
Representatives from communications, the media and politics
EACD Anniversary
Held annually in a different
European city
Panel Discussion on a contemporary issue
Working Group meetings Networking reception
Publications and Surveys
Newsletter
European Communication Monitor
Service Brochures
Coomunication Director
EACDnet
Communications & Event Information
Members´ Networking Platform
Regional & Working Group Threads
Why did you join EACD?
Thank you for your attention. For further information, please visit: www.eacd-online.eu
1. How to create attractive conditions for external investment, tourism, trade and political relationships with other countries?
2. Are countries like Portugal investing in a differentiating of
its Brand Idnetity and leveraging its characteristics and unique experiences aiming to fulfill economic and poltical benefits?
3. How to make tangible the pilars of Authenticity,
Trustworthy and Sinergy within na intelligent national strategy?
The IX Lisbon Debate 2012
Reputation
Emotional Attitudes – Admiration – Trust – Good feeling – Esteem
Rational Drivers – Economic
performance – Products & Services – Innovation – Workplace – Social Responsibility – Governance – Vision & Leadership
RepTrack™, Reputation Institute http://www.reputationinstitute.com/thought-leadership/category/country-reptrak
+
City Brand
Dimensions – Presence: city’s international status and familiarity +
contribution to science, culture, governance – Place: physical aspects and pleasentness of climate,
cleanliness and attractive architecture – People: warm, welcoming, feeling of safety – Pre-requisites: qualities/facilities of the city – Pulse: interested in filling spare time and exciting to
discover – Potential: economic and educational opportunities, good
place to do business City Brands IndexSM, Simon Anholt, GfK
http://www.gfkamerica.com/practice_areas/roper_pam/placebranding/cbi/index.en.html
Strenghthening Positive Glocal Brands
Corporations & Events Clusters Regions Nation
History, Gastronomy, Culture, Life style, Landscape, Security, Quality of life, Scientific & Tecnhological Investigation, Education
Molding experiences
Increase attraction
Leveraging differentiation
Tourists, Conference Visitors, Investors, Influencials, Opinion makers/leaders
Economic Growth and Social Development
Speaker Carlos Pacheco, aicep Portugal Global Speaker Juan Carlos Balloso, Future Places
Speaker João Pedro Maderia, troiaresort Speaker Rita Costa Gomes, ModaLisboa
Book NOW on your Agenda
10th REGIONAL EACD LISBON DEBATE “Going Global: managing effective
multicultural communications”
16th October 2012
4 case studies will show how international portuguese companies are dealing with communication & reputation management’s challenges and opportunities
in the countries where they are operating in…