presentation design: avoiding death by powerpoint...as i go through this slide, i want you to pay...
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Presentation Design: Avoiding Death by PowerPoint
Katherine Ognyanova (Katya)
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Slide 2 www.kateto.net
Origin:
Eastern Europe
Bulgaria
Sofia City
(София Град)
Education:
B.Sc. Computer Science
MA Virtual Culture
PhD Comm.
Professional:
Journalist(print & online)
Research Assistant,USC Annenberg
Confession:
I am
notthe best of
public speakers.
Katherine Ognyanova: Katya
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Slide 3 www.kateto.net
Edward Tufte, father of information design:
Power corrupts.PowerPoint corrupts absolutely.
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Slide 4 www.kateto.net
The Rules of PowerPoint Design
What’s in a good presentation?
3 factors:
Your purpose. Your audience. Your style.
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Slide 5 www.kateto.net
Define your purpose.
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Slide 6 www.kateto.net
Know your audience.
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Slide 7 www.kateto.net
Sometimes, this will work.
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Slide 8 www.kateto.net
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Slide 9 www.kateto.net
Working with text.
As I go through this slide, I want you to pay attention to the text on thePowerPoint behind my back.
Text is an important part of your presentation. I won’t go into details ontypography and font selection – if you’re interested, you can look that uponline. Focus on two key things: consistency and usability. Do not mix fonts:unless you know what you’re doing, it’s best to stick to a single fontthroughout your presentation. Pick one that’s appropriate for the contentand easy to read. Avoid using Comic Sans. It does not make you look cool.
Use a font size that’s big enough to be comfortably read by people sitting inthe back of the room. Use bolding and color for emphasis. Make sure thereis a good contrast between the font and background colors. Use line spacingand paragraph spacing to improve readability.
Now, did you finish reading that text way before I was done saying the wordsout loud? Yeap. People can read faster than you can speak.
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Slide 10 www.kateto.net
If you use slides as cue cards…
…you’re doing it wrong.
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Slide 11 www.kateto.net
Working with color.
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Slide 12 www.kateto.net
Do not do this to your audience:
Really, don’t.
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Slide 13 www.kateto.net
Get some help instead.
colorblender.com
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Slide 14 www.kateto.net
Working with animation
Use sparingly – or don’t use at all. Animation often does more harm than good.
Use for continuity, to make consecutivepoints or avoid information overload.
Use to reveal the answers to your questions when engaging the audience/teaching.
PowerPoint SmartArt objects like this one are quite easy to animate.
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Slide 15 www.kateto.net
Information Design
Garr Reynolds
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Slide 16 www.kateto.net
Bad charts are worse than no charts.
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Slide 17 www.kateto.net
Simplify: information, colors, dimensions.
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Slide 18 www.kateto.net
Avoid too much information.
Use color for emphasis.
Avoid 3D effects.
Graphs and Charts
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Slide 19 www.kateto.net
Information Overload
thisisindexed.com
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Slide 20 www.kateto.net
Chart Design: Keep it Simple
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Slide 21 www.kateto.net
Say NO to bad flowcharts.
Distribution centre
District 11 District 12
Director
Field group Lab group
Flow controls
Projects
Cpmm Office
Products – outcomes - global
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Slide 22 www.kateto.net
If really necessary, use SmartArt.
Subtitle 1(goes here)
Point 1.1here
Point 1.2here
Point 1.3here
Subtitle 2(goes here)
Point 2.1here
Point 2.2here
Point 2.3here
Subtitle 3(goes here)
Point 3.1here
Point 3.2here
Point 3.3here
Big Title Right Here
Subfield ATitle
Subfield BTitle
Subfield CTitle
Subfield DTitle
Subfield ETitle
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Slide 23 www.kateto.net
Working with Images
Quality matters.
Bigger is better.
Match colors, styles.
Align carefully.
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Slide 24 www.kateto.net
Using Images: An Example
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Slide 25 www.kateto.net
Using Images: An Example
Recolor: set transparent color
Flip: sulky lady now faces text
Shadow: pick a realistic one
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Slide 26 www.kateto.net
Using Images – Contd.
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Slide 27 www.kateto.net
Using Images: Go Big or Go Home!
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Slide 28 www.kateto.net
Using Images: Go Big or Go Home!
My message goes here!
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Slide 29 www.kateto.net
Oh no: Too many images!
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Slide 30 www.kateto.net
A reasonably lookingmulti-image messwith a Polaroid effect.
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Slide 31 www.kateto.net
Know your slides.
Spend time rehearsing. And again. And again.
If you really need notes, use Presenter View.
Content is King.
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Slide 32 www.kateto.net
Presentation Zen - Garr Reynolds (www.presentationzen.com)
Further Reading:
Presentations that matter - Alexei Kapterev (www.kapterev.com)
Duarte Blog - Nancy Duarte (blog.duarte.com)
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Slide 33 www.kateto.net
Credits: Images & Design Elements
psdGraphics (www.psdgraphics.com)
PresentationLoad (www.presentationload.de)
iStockPhoto (www.istockphoto.com)
DeviantArt (www.deviantart.com), Faquarl
VladStudio (www.vladstudio.com)
Jens Dige/Rockphoto (www.gorockfest.com)