presentation by “rashtriya sewa bharati ” sewa kunj, 10196/a,mata mandir gali jhandewala new...

Presentation by

“RASHTRIYA SEWA BHARATI” SEWA KUNJ,

10196/A,MATA MANDIR GALIJHANDEWALA

NEW DELHI-110055Ph-011-23511777,23535536

email : [email protected] : www.rashtriyasewa.org

Session on Sourcing of funds & FCRA Account /ku@ lalk/ku tqVkus ij l= vkSj ,Q fl vkj , [kkrk

mailto:[email protected]

RSB-TRAINING-Session on Sourcing of funds & FCRA Account

Sourcing of funds1.1 Aim

y{;

To initiate, educate, inspire and motivate you about fund raising

&Suggest way forward

/ku tqVkus ds fy,] f’kf{kr djuk] mRlkfgr ,oa izsfjr djuk vkSj vkxs c<us dh lykg nsuk

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1.2 What is Fund raising?/ku tqVkuk D;k gS \

“The art of getting people to give you what,

where and when you want it, for the work that you do”

/kunkrkvksa ls dc vkSj fdl :Ik esa vkidh

vko’drkvksa ds vuqlkj /ku izkIr djuk ;g ,d dyk gSA


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1.3 Fund raising/ku tqVkuk

Understanding, defining and communicating all the dimensions of your need.

viuh vko’;drkvksa ds fofHkUu igyqvksa dks le>uk] ifjHkkf”kr djuk vkSj izLrqr djuk

Engaging and involving your donors/contributors as stakeholders/ participants and investors.

/kunkrkvksa dks vius lsokdk;Z esa lgHkkxh vkSj fuos’kd cukus gsrq vkdf”kZr djuk vkSj ’kkfey djuk


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1.4 Why raise funds?/ku D;ksa tqVkuk\

Develop new programs / projects, expand old ones.

u;s izdYiksa dks izkjaHk djuk vkSj iqjkus izdYiksa dk foLrkj djuk

• Involve people with your organisation

vius laxBu esa yksxksa dks ’kkfey djuk

Fund raising enhances credibility & status.

/ku tqVkus ls fo’oluh;rk vkSj Lrj c<rk gS


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1.5 People give because…yksx nsrs gS] D;ksafd

Duty to give back to society to express

their gratitude lekt dks okil nsuk vkSj d`rKrk Hkko O;Dr djuk

Their hearts have been touched (impressed by heartfelt incident) gn;Li’khZ /kVuk ?kVh gS

Religion requires them to give /keZ pkgrk gS fd og nku djs

Organisation does good work and will use their money responsibly laLFkk vPNk dke djrh gaS vkSj ftEesnkjh ls /ku dk mi;ksx djasxh


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• Guilt feeling vijk/kh cks/k

• Recognition, power ekU;rk, vf/kdkj

• Peer pressure is too strong to resist cjkcjh ds yksxksa ds ncko ds dkj.k

• Makes good business sense O;olkf;d n`f”Vdks.k

• Family habits ikfjokfjd vknrssa

• Tax reduction dj esa NwV

• Giving feels good nsuk vPNk yxrk gS

• Also because they are asked D;ksafd muls fuosnu fd;k tkrk gS


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1.6 People don’t give because…yksx ugha nsrs D;ksafd----------

They feel their donation is too small to make a difference mUgsa yxrk gS dh mudk nku u ds cjkcj gS They feel other social causes or their religion is more

important mudks vU; lkekftd dkj.k vkSj /keZ vf/kd egRoiw.kZ yxrk gSa They don’t know whom to give fdldks nku nsuk, mudks irk ugha They think their donation will be used irresponsibly,

ineffectively or mostly for administration. mUgsa yxrk gS fd mudk nku xyr rjhds ls bLrseky fd;k tk,xk They have had a bad experience with giving mudk nku nsus

dk vuqHko cqjk jgk gSA They feel tackling social issues is government’s job mUgsa yxrk gS fd lkekftd eqíksa dks fuiVkuk ljdkj dk dke gS They are not asked! muls fdlh us iwNk ugha


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1.7 What can you get from Donors?nkunkrkvksa ls vki D;k ys ldrs gSa\

Money: grant for the project/ for the organisation eqnzk% izdYi ds fy, / laLFkk ds fy, vuqnku

Goods: office equipments, vehicles, furniture, raw materials, etc lkekxzh% dk;kZy; ds mi;ksx gsrq midj.k] okgu] QuhZpj] dPpk eky vkfn

Human Resource: by way of volunteers ekuo lalk/ku% dk;ZdrkZvksa ds :Ik esa

Free Service & Facilities: office space, Training facilities, Transportation, Publication ,printing, etc fu%’kqYd lsok ,oe lqfo/kk,a % dk;kZy; ds fy, txg] izf’k{k.k dh lqfo/kk] ifjogu] izdk’ku vkSj eqnz.k

sponsorship of the programme dk;Zdze dk izk;kstu


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1.8 Indian ScenarioHkkjrh; ifjn`’;

Large number of HIGH NET WORTH INDIVIDUALS and millionaires

mPp fuoy ewY; okys O;fDr;ksa vkSj djksMifr;ksa dh cMh la[;k

Well placed colleagues/ friends - In India and abroad

Hkkjr vkSj fons’kksa esa vkfFkZd n`”Vh ls lqn`< fe= @ lkFkh

• But, Voluntary Organization need to get better organized

ysfdu] Lo;alsoh laLFkkvksa dks lqlaxfBr gksus dh t:jr gS

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1.9 Guiding PrinciplesekxZn’kZd fl)kar

1.Fund raising is not only about money. Lkg;ksx ysuk dsoy /ku laxzg.k djuk ugha

2.Look for relationships and friends. fe=Hkko vkSj laca/k c<kuk

3.Your best prospects are your existing donors. lcls vPNh laHkkouk vius orZeku nkrk gaSA

5. You don’t get what you don’t ask for! fuosnu fd;s fcuk lg;ksx ugha feyrk

6. Creative and innovative methods jpukRed vkSj u;s&u;s <ax

7. Our credibility, honesty and integrity matters much with the donor. nkunkrk dks gekjh fo’oluh;rk] bZekunkjh vkSj lR;fu”Bk izHkkfor djrh gSA

8. SWOT analysis of our organization should be done before planning fund raising. /ku tqVkus ls igys viuh laLFkk dh rkdr] detksjh] vodk’k pqukSrh dk fo’ys”k.k djuk t:jh gS



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1.10 Sources of Funds/ku ds L=ksr

Individuals: O;fDrxr laidZ

i. Birthday occasion tUefnu dk volj

ii. In memory of family members ifjokj tuksa dh le`fr ij

iii. By enrolling them as member of reception committee for any programme fdlh dk;Zdze dh Lokxr lfefr dk lnL; cukdj

iv. Partnership of any one of the activity ,d xfrfof/k ds izk;kstu esa Hkkxhnkjh


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V. Sponsorship of a child in the hostel fdlh cPps dks Nk=kokl esa izk;ksftr djuk Vi. Publishing special issue of a Souvenir and advertisement in annual report/ advertisement in a page etc. fo’ks”k vad@ dh Lekfjdk izdkf’kr djuk vkSj okf”kZd fjiksZV esa foKkiu@ i`”B ij foKkiu vkfnVii. Sale of tickets of cultural programme /any programme lkaLd`frd dk;Zdze@ vU; dk;Zdzeksa ds fVdV dk fodz;Viii. Sale of coupons by school children Ldwy ds cPpksa }kjk dwiuksa dk fodz;Ix. Sale of materials prepared by tribals etc. vkfnokfl;ksa }kjk rS;kj eky dh fcdzh


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1.11 Corporate Social Responsibility dksiksZjsV ds lkekftd nkf;Ro

1. Of late, govt. has framed policies and made it compulsory social responsibility.

ljdkj us uhfr r; dh gS vkSj ;g vfuok;Z lkekftd ftEesnkjh cu x;h gS 2. Quantum of responsibility, 2% of net profit if,

dksiksZjsV dk fuoy ykHk vkSj ftEesnkjh dh lhek fuoy ykHk dk 2 %, ;fn (i) sale is > Rs. 500 Cr, fcdzh 500 djksM :i;s ls vf/kd

gS] (ii) Capital base is > Rs. 100 Cr iwath dk vk/kkj 100 djksM :i;s ls

vf/kd gS](iii) Net profit is > Rs. 5 Cr fuoy ykHk 5 djksM :i;s ls vf/kd

3. Most of the corporates are having their own, CSR division. vf/kdka’k daifu;ksa us vius [kqn ds] lh ,l vkj foHkkx gSaA4. Are floating foundation / joining hands with other NGOs / working as funding agency vU; xSj ljdkjh laxBuksa ds lkFk gkFk c<krs gSa @ vius [kqn dk

QkmaMs’ku cukrs gSa@ QafMx ,tsalh ds :Ik esa Hkh dke djrs gSa


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5. Instituting awards for best NGOs. loZJs”B xSj ljdkjh laxBuksa dks iqjLdkj nsrs gaSA6. Directly executing projects in some cases. vius izdYi [kqn pykrs gSa 7. Health care, education and other social causes are the main thrust areas. LokLF; f’k{kk vkSj vU; lkekftd dk;kasZa ij eq[;r;k tksj jgrk gS8. Almost all PSUs, MNCs, PSBs, Pvt. Corporates are active in the field. yxHkx lHkh lkoZtfud {ks= ds midzeksa] cgqjk”Vªh; daifu;ksa] lkoZtfud {ks= ds cSadksa] izkbosV dkWjikZsjsV {ks= bu ekeyksa esa lfdz; gSa


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9. Corporates are keen to get good proposals for large projects, which is possible only by submitting well prepared project reports by voluntary organisations. daifu;ka vPNs izdYiksa izLrkoksa dh izrh{kk djrs gSa] tks vPNh

rjg ls rS;kj fd, x, izdYiksa dk o`Rr izLrqr djus ls gh laHko gS 10. Corporates work beyond tax incentives. dsoy dj izksRlkgu ds fy, gh dksiksZjsVl dke ugha djrs 11. Employees also participate in service activities. deZpkjh Hkh lsok dh xfrfof/k;ksa esa Hkkx ysrs gaS12. Be in regular touch with the corporates, which are nearby and which are having head office / Corporate office / zonal office etc. and contact their CSR division. dkWiksZjsVl ds lkFk laidZ cuk;s j[kuk] ftudk eq[; dk;kZy; @

vapy dk;kZy; vkids {ks= esa gks] vkSj mudss CSR foHkkx ds lkFk laidZ cuk;s j[kuk cgqr t:jh gS


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1.12 Techniques of Fundraising/ku tqVkus dh rduhd

1.12.1 Individuals O;fDrxr Direct Mail i=] bZesy Personal Contacts O;fDrxr laidZ Events dk;Zdzeksa }kjk Telemarketing VsyhQksu foi.ku Encouraging annual giving

okf”kZd vuqnku ds fy, mRlkfgr djuk


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1.12.2 Corporates dEifu;ka

Sponsorships izk;kstu Pay roll giving osru ls dkVuk Cause related marketing m}s’; ls

lEcfU/kr foi.ku Project support izdYiksa

dks lgk;rk Corporate social responsibility fuxfer

lkekftd ftEesnkjh Employee involvement deZpkfj;ksa

dh Hkkxhnkjh

presentation by “rashtriya sewa bharati ” sewa kunj, 10196/a,mata mandir gali jhandewala new...

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