How Bakels got where it is todayHow Bakels got

where it is todayOverview of 106 years of

BakelsOverview of 106 years of

BakelsPresentation to Teso Lotus ThailandEk-Chai Distribution Systems Co.,Ltd

August 10th, 2010

Presentation to Teso Lotus ThailandEk-Chai Distribution Systems Co.,Ltd

August 10th, 2010

Bernardus Johannes Bakels

Gebrs. Bakels

registered 1904 in Amsterdamby

Bernardus Johannes Bakels &Hendrik Adrianus Bakels

Bernard J. Bakels 1943

Bakels facts & figures 30 companies 15 manufacturing sites 15 trading companies 5 continents 1,250 staff members

In addition agents and distributors ensure that our products are available in more than 120 countries.

1943

AB Nordbakels in SwedenAB Nordbakels in Sweden

2010

1947

BritishBritish Bakels Bakels

2010

1948

South BakelsSouth Bakels

2010

1952

Australian BakelsAustralian Bakels

2010

1953

NZ BakelsNZ Bakels

2010

Bakels Bakels SingaporeSingapore

19801980

Bakels Bakels MalaysiaMalaysia

19801980

Bakels Hong Bakels Hong KongKong19831983

Bakels Shanghai 1997Bakels Shanghai 1997

Bakels Edible Oils Bakels Edible Oils 19931993

BAKBEL EUROPE 2007BAKBEL EUROPE 2007

Research & DevelopmentResearch & DevelopmentResearch & DevelopmentResearch & Development

Application & MarketingApplication & Marketing

NZB TrainingNZB Training

SB Training SB Training

Application & Application & MarketingMarketing

BB QA Department BB QA Department

Application & Application & MarketingMarketing

IBA Exhibition 2009IBA Exhibition 2009

Application & MarketingApplication & MarketingFHA Exhibition 2010FHA Exhibition 2010

Application & MarketingApplication & Marketing

Philippines ExhibitionPhilippines Exhibition

EMU Foundation 1986EMU Foundation 1986EMU Foundation 1986EMU Foundation 1986

To secure the continued existence and the further development of the companies that are directly or indirectly owned by EMU AG.

100% ShareholderObjective

AB Nordbakels

British Bakels Ltd

Southbakels (Pty) Ltd

Bakels Namibia (Pty) Ltd

Australian Bakels (Pty) Ltd

N.Z. Bakels Ltd

Irish Bakels

Bakels Senior NV

Deutsche Bakels GmbH

Bakels Zimbabwe (Pvt) Ltd

Bakels Singapore (Pty) Ltd

Bakels (Malaysia) Sdn Bhd

Bakels Hongkong Ltd

Bakels Food (Shanghai) Ltd

Bakels (Fiji) Ltd

Finnbakels OY

Bakels Edible Oils (NZ) Ltd

Indo Bakels Pte Ltd

Bakels East Africa Ltd

Russky Bakels St. Petersburg and Moscow

Bakels Chile SA

Kwartet-Bakels Spzoo

Bakels Philippines Inc

Bakbel Europe SA

Bakels International SA

Bakels Research (Pty) Ltd

Bakels Brazil SA

Bakels Peru SAC

Bakels Ecuador SA

Bakels Thailand Co Ltd

Bakels Indonesia

Global Express

Bakels Ukraine Ltd

Bakex AG

Bakels Switzerland Ltd

EMU AG

EMU Foundation (2010)

Bakels ProductsBakels Products

BakeryBakery

ConfectioneryConfectionery

Bakels Bread Mix and Bakels Bread Mix and ConcentratesConcentrates

Low GI Bread MixLow GI Bread Mix Multiwholegrain Bread Multiwholegrain Bread

MixMix Potato&Herb Bread MixPotato&Herb Bread Mix Tomato&Onion Bread MixTomato&Onion Bread Mix Potato Bread MixPotato Bread Mix Sandwich Bread Sandwich Bread

ConcentrateConcentrate French Baguette French Baguette

ConcentrateConcentrate Spelt Bread MixSpelt Bread Mix Kraft Harvest Bread MixKraft Harvest Bread Mix Farmer Bread MixFarmer Bread Mix Gluten Free Bread MixGluten Free Bread Mix

Bakels Cake and Muffin Bakels Cake and Muffin MixesMixes

Spelt Cake and Muffin Spelt Cake and Muffin MixMix

Multi-fibre Muffin MixMulti-fibre Muffin Mix Hocky Pocky Muffin MixHocky Pocky Muffin Mix Blueberry Muffin MixBlueberry Muffin Mix Chocolate Muffin MixChocolate Muffin Mix Crème Cake Muffin MixCrème Cake Muffin Mix Pettina Cheese Cake MixPettina Cheese Cake Mix Apito Sponge MixApito Sponge Mix Butter Cake MixButter Cake Mix Fruit Cake MixFruit Cake Mix Mud Cake MixMud Cake Mix Donut MixDonut Mix

Bakels Bread Improver Bakels Bread Improver and Emulsifierand Emulsifier

BACOM A100BACOM A100 Instant DobrimInstant Dobrim LecitexLecitex Lecitem PumpableLecitem Pumpable Advance 500Advance 500 MonofreshMonofresh RapbrimRapbrim LecimaxLecimax LecisoftLecisoft

Bakels Cake EmulsifierBakels Cake Emulsifier

OvalettOvalett Ovalett SpecialOvalett Special WispalettWispalett Cake WhipCake Whip

Apito Flavoring PasteApito Flavoring Paste

Chocolate PasteChocolate Paste Coffee PasteCoffee Paste Rum PasteRum Paste Orange PasteOrange Paste Strawberry PasteStrawberry Paste Taro PasteTaro Paste Vanilla 84 PasteVanilla 84 Paste Butta Vanilla PasteButta Vanilla Paste Banana PasteBanana Paste Kiwi PasteKiwi Paste Mango PasteMango Paste Lemon PasteLemon Paste Caramel Flavored SyrupCaramel Flavored Syrup

Glazes & Fruit Glazes & Fruit Flavored Flavored Filling/ToppingFilling/Topping

Hadeja Flan GelHadeja Flan Gel Bakels Diamond GlazeBakels Diamond Glaze Strawberry Flavored Strawberry Flavored

FillingFilling Blueberry Flavored Blueberry Flavored

FillingFilling Giwi Flavored FillingGiwi Flavored Filling Lemon Flavored FillingLemon Flavored Filling Orange Flavored FillingOrange Flavored Filling

Fruit FillingFruit Filling

Blueberry FillingBlueberry Filling Strawberry FillingStrawberry Filling Red Cherry FillingRed Cherry Filling Dark Cherry FillingDark Cherry Filling Apple FillingApple Filling Raspberry FillingRaspberry Filling Mixed Fruit FillingMixed Fruit Filling

Others FillingOthers Filling

Instant Continental Instant Continental CustardCustard

Vanilla Patisserie FillingVanilla Patisserie Filling Caramel FillingCaramel Filling Hazelnut FillingHazelnut Filling Cinnamon FillingCinnamon Filling

Chocolate and Chocolate and MoussesMousses

ChochexChochex Chololate TruffleChololate Truffle Hazelnut TruffleHazelnut Truffle Dark Chocolate BlockDark Chocolate Block White Chocolate BlockWhite Chocolate Block Fino Dark Chocolate Fino Dark Chocolate

ChipChip Choco Mousse MixChoco Mousse Mix Strawberry Mousse MixStrawberry Mousse Mix White Mousse MixWhite Mousse Mix Fond SuisseFond Suisse

Bakels Release AgentBakels Release Agent

Masterbake SprinkMasterbake Sprink TincolTincol TinmaxTinmax TinglideTinglide TrayclearTrayclear

Our CustomersOur Customers

Plant BakersPlant Bakers

Craft BakersCraft Bakers

Plant ConfectionersPlant Confectioners Craft ConfectionersCraft Confectioners

Our Support to CustomersOur Support to Customers

Bakels News/Product leafletBakels News/Product leaflet

Products Training/DemoProducts Training/Demo

New Products DevelopmentNew Products Development

New InnovationNew Innovation

Technical SupportTechnical Support

New products launched to the trade via Bakels News – a publication launched in the 1950’s that is still going strong today

Low GI Low GI LeafletLeaflet

Value Creation

=

BetterProducts

Better Image

Better Profit

X

X

BakelsBakels

Global FoodGlobal Food&&

Choice FoodsChoice Foods

CustomersCustomers

StrategiesStrategies

THANK YOUTHANK YOU