1. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindKurzweils Blog Post"How to stimulate the brain by shining lightthrough your ears"Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App

2. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindSpeculative ConceptStimuli affecting human anxiety & behaviorConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 3. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchObserved people relaxing, relieving and improving mood invariety of different waysConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 4. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchRelaxedCalm/ Quiet SurroundingsNatural Light/SpaceSpent several hours in sunPeacefulConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 5. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchJoyfulComfortableWell lit surroundingsAlcoholConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 6. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchFocusedActiveCalmConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 7. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchDimly litQuietConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 8. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchDimly litQuietPeople smilingConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 9. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchUnmet Need 1Something that would be time efficient in affecting andimproving mood and relieve anxiety. No need to spend hoursin the sun, hanging out with friends, waiting at the pharmacy.Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 10. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchUnmet Needs 2A stimuli that relieves anxiety with no bodily side effects ofalcohol, drugs, supplements, UV rays etc.Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 11. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindInterim ProposalA small everyday use medical head band that covers the eyesand temporal region to relieve anxiety naturally through touchsensors, smell, heart rate, brain activity and eye movement.Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 12. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindInterim ProposalThis product allows one to relieve high stress and anxiety timeefficiently without use of drugs, alcohol or UV raysConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 13. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindInterim ProposalThe product has the capability to relieve high anxiety and calmthrough touch adjustment of music, light, sensory smell, andmassage of the temporal area and eyes.Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 14. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindBrand Name DevelopmentKurzweills Blog& Ethnographic ResearchDeveloping Combinations Brand Namemoodrelaxcalmstresshealthanxietydrugsalcoholbehaviortranquilsereneeuphoriawell beingpanicfrenzyserquiltransphoriawellphoriawellquilsercalmConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile Apptransphoria 15. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindBrand Character DiagramPersona PurposeTransphoriarelaxingcalmeasywellnesshealthreliefLanguage Tonesimplehealthselleducatebehavior informConcept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App 16. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindSoundscapeConcept Ethnographic Research Interim Proposal Brand -Soundscape Motion Identity Mobile App 17. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindMotion StudyConcept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App 18. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindMotion StudyPurpose: This app will assess, log, and relieve high anxiety and tension.Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App 19. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindMotion StudyContents: The first screen of this app will have soft natural colors.The top will show the name of the app. Below the name will be sixcircular icons that organize and show sub topics.Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App 20. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindMotion StudyFeatures: One feature will let you log, track and assess your anxietyto see any patterns of improvement or decline.A feature is that the app will play soothing sounds with a visualimage.An ability to control the scents that in the device.Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App 21. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindPersonaLoves to go campingEditor in Chief NewspaperWorks seven days a weekIncome: $60,000Came from a wealthy family with 5 childrenConcept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App 22. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindAppsConcept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App 23. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindAppsConcept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App 24. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindAppsConcept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App 25. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindIconConcept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App 26. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindHome ScreenConcept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App 27. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindLog ScreenConcept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App 28. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindScentConcept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App 29. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindScentConcept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App