Target Market research analysis

The purpose of conducting patient surveys is to gather intelligence and

insight in order to better understand how to effectively market to them.

The patient intelligence allows us to identify key motivating factors that

have caused patients to undergo hair transplantation. Patient surveys

will also uncover the emotional pain points and reveal the decision

cycle that clients undergo. The goal is to extract these factors in

order to incorporate them into the marketing campaign, marketing

messages and content creation for hair restoration / transplantation

CUSTOMER INTELLIGENCE

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It is imperative to gain customer intelligence from each stage of the patient cycle. Understanding the patient pain points in each stage will provide key insight of influencers, motivators and deterrent that patients undergo. The process will also provide a full overview of what type of content that should be created for each stage.

PATIENT CYCLE

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REMEDY SEARCH CONSULTATION DISCOVERY

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TREATMENT

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CONTENT IDEAS Listed below are various content subjects that can be used to create blog posts, videos, eBooks and whitepapers. The content subjects are derived from information that directly relates to hair restoration / transplantation

Describing causes of hair loss

Debunking quick fix alternatives

Interviews and insight from hairstylist that have worked with damaged hair

Comparing and contrasting treatment cost to alternatives

Beautification tips Providing insight on cosmetology & dermatology trends

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Once the Patient Intelligence is gathered the intelligence is then used to formulate a Customer Persona. A customer persona provides a full profile overview of the key triggers that influence, pain points, social media and blog hubs that customers frequent.

CUSTOMER INTELLIGENCE

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