SIMPLE VISUAL MARKETING

The Power of Images

“Visual marketing is the discipline studying the relationship between an object, the context it is

placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology”

Pictures Videos Infographics Illustrations Animated GIFs Vines Filtered Pictures Animation

VISUAL CONTENT / 16 TYPES

Timelapses Charts Quotes Quotes over Pictures Screenshots Comics Data Visualisation Memes

WHY IMAGES?

• Convenience • Ease of engagement • Memorability • Ease of sharing • Crosses many language barriers

IMAGES / 5 REASONS

Images are “the snacks”

of the internet!

LET’S TALK NUMBERS

SIMPLE VISUAL PLAN

• Start with research • Determine your marketing objectives • Know your customers • Develop a visual content plan • Create the visuals • Implement • Track, measure, and adjust

VISUAL MARKETING PLAN / 7 STEPS

• Design • Personalization • Usefulness • Personality • Storytelling • Shareworthiness • Real-time amplification

VISUAL PLAN / 7 ELEMENTS OF VISUAL STORYTELLING

VISUAL BRANDS

VISUAL BRANDS / COCA-COLA

VISUAL BRANDS / OREO

VISUAL BRANDS / LEGO

VISUAL BRANDS / MCDONALD’S

VISUAL TOOLS

Slideshows, videos, collages,

Animated videos & presentations

Infographics

Beautiful typography

Presentation software

Annotation, shapes and sketches

Online video app

VISUAL MARKETING / TOOLS

LEARN FROM THE PEOPLE

HOME MADE / FATHER AND DAUGHTER

HOME MADE / FATHER AND DAUGHTER

HOME MADE / TIME TRAVEL

HOME MADE / TIME TRAVEL

HOME MADE / TIME TRAVEL

HOME MADE / TIME LAPSE

HOME MADE / TIME LAPSE

HOME MADE / TIME LAPSE

HOME MADE / TIME LAPSE

HOME MADE / TIME LAPSE

Be Shareworthy In Everything You Do!