presentation # 1, swot analysis and tows matrix of toyota
TRANSCRIPT
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Welcome
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GROUP MEMBERS
Name Student IDMousumi Saha 11 03 28Chisty Raunak Hasan 11 03 34Imtiaz Masroor 11 03 44Rafid Ur Rahman 10 03 28
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What Toyota believes…
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Internal environment
Intellectual Capital
Lifelong Employmen
t
Extensive Training High Loyalty
Innovation is
encouraged
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Production Flexibility
FlexibilityMulti-purpose Machine
Multidimensional Workforce
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360 / Supply Network
Customers
Dealer
Distributor
Assembly Plant
Raw Material Supplier
Warehouse
Overseas Network
Parts
Component Supplier
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Suppliers Relation
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Unused Debt Capacity
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Research and Development
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Market Share
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Market Condition
US China Brazil0
5
10
15
20
25
Comparison of Markets
2005 2013
Toyota GM Ford Volkswagen0
2
4
6
8
10
12
14
16
18
Market Share in Different Market
China US
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Competitor
Company Name Average Selling Price (ASP)Toyota Motors $27, 321General Motors $23, 696Volkswagen $29, 212Ford Motors $23, 210
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Some ConcernsRegulatory Concern
Green Technologies
Product Recalling
Exchange Rate
Suppliers Bargaining Power
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PEST Analysis
• Tax benefits• Strict Regulations
• Buyers Purchasing Power
• Economic Condition Varies
• Solar Ventilation System
• Green Cars
• Changes in lifestyle
• Increased disposable income
Political Economic
Technological
Social
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SWOT Analysis
Strength Weakness
Opportunities Threat
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Strength
• Loyal and Sustainable Employees & Suppliers• Strong Suppliers Network• Corporate Culture• Diversified Market• Team Production System• Intellectual Capital• Strong R&D Base• Strong Marketing Base• Unused Debt Capacity
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Weakness• Geographical Disadvantage• Small Domestic Market• Less Share in Growing Market• SUV, Mini Truck Section
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Opportunities• Green Technologies• Flexible Multipurpose Equipment• Early Market Entry in Africa• High Demand of Compact Cars• Appreciation of Yen
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Threat• Exchange Rate (JPY-USD)• Competitors Performance in Growing Market• Suppliers Bargaining Power• Threat of Substitutes
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TOWS Matrix
External Factors
Strengths (S)• Loyal and Sustainable Employees &
Suppliers• Diversified Market• Intellectual Capital• Unused debt capacity• Strong R&D Base
Weaknesses (W)• Geographical Disadvantage• Small Domestic Market• Less Share in Growing Market• SUV, mini-truck
Opportunities (O)• Demand of Green Cars• Early Market Entry in Africa• High Demand of Compact
Cars• Production Facilities Abroad
SO Strategies Producing Green Cars using strong
R&D base Quick Investment in African Market
using debt capacity
WO Strategies Cutting Down Geographical
Disadvantage Focusing Largely on Growing
market
Threats (T)• Exchange Rate (JPY-USD)• Competitors Performance in
Growing Market• Suppliers Bargaining Power• Threat of Substitutes
ST Strategies Not Putting all Eggs in a Basket Loyal Suppliers less likely to Bargain
WT Strategies Diversified Manufacturing
Operations More importance in Growing
Market than Saturated Market
Internal Factors
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