presentation 1 on nano

8/2/2019 Presentation 1 on NANO

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To see great number of Indian families

with four – wheeled vehicle rather than

two- wheeled.He began the development

of an affordable car in 2003.



The Tata Nano was introduced at the 9th auto expo

by Tata Motors in New Delhi ,India on Jan.10,2008.

Car delivery to customers started in july,2009.

Tata Nano is made for medium class family,it is

Small,affordable and stylish Car.

The car itself is expected to boost the Indian

Economy as well as expand the Indian car market by

65%, according to rating agency CRISIL.



TATA will opt for cost-effective andinnovative use of media.

TATA motors will share promotion oftata brand with its multiple bankpartners. These financiers will promote

the nano brand during booking jointlywith tata motors and on there own.

TATA team is working of nano news inpapers,nano breaks on radio,nanoappearing in form of massages or ticker

news on TV, online nano games,nanochat room on the net .

Also available will be a hole range ofnano merchandise like baseball caps,T-shirts and key-chains, among others.



It's a good historic moment for the Indianauto industry and Its an upgradation foran auto wheeler rider to by a car now.

Meeting the proper quality standards and

safety is not feasible at all in such amodel. Andreas Prinz, Managing Director(Passenger Cars), Volkswagen GroupSales India.

I think it is a great thing for Indiabecause mobility is giving newopportunities. I hope Tata drives to greatsuccess with the Rs one lakh car, but itis not included in our plan.“

Thomas Kuehl, Board Member, Skoda

Auto India .



1. Tata's problems in West Bengalare scaring off other industries

hoping to locate here, includingInfosys, a software maker thatwanted to build a business park thatwould provide 5,000 jobs.

2.Due to ongoing opposition to Tata's

Singur car-factory by MamtaBanerjee , who demanded land to bereturned from the factory, TataMotors took decision to pull out ofSingur. Tata Motors is manufacturingTata Nano at its Pantnagar plant .

3.While existence of Tata Nano couldlead to high industrial growth theexit lead west Bengal a loss of morethan 80,000 crore .How ever Tata has

to suffer in terms of delay andsettlement cost .



The Nano could potentially challenge the conventional wisdom

within the auto industry that wholly new concepts do not live

long enough. New launches basically add a whistle here and a

bell there to the plethora of existing models. Indeed, in more

than 70 car launches worldwide, there have been not more thana handful of seminal shifts within this industry.

But the Tata offering has come to topple all those casts by

reordering the status-quo. The whole story seems to strike two

notes at once. The first one is true to the old adage among

businesses that the wise profit from giving that which profits

their customers; the second dares to contrarily create and

nurture a space that others overlooked or even rejected.



The project failed due to certain technical disadvantages:-

•Uneven weight distribution & hence poor traction control.

•Poor cornering & poor handling.

•Poor engine cooling & hence more chance4 for engine

overheating.

•Almost no boot space & cramped space for rear passengers.

•More congested roads.

•More competition.

•Less margins.•Low quality.

•High Real estate prices-parking space and parking charges

will become more.



New supply projections for nano for the coming months.

Dispatches of nano to the company’s dealers fell to 509

units in november from 3065 units in october. Now

productionsnof small car has increased back to october

levels to around 175 units per day presently.

A direct sales counter has been opened in 12 states now

but the retail off take of the car has so far been below

expectation.

The recent fire incident with the car,the sales drop 85%

in november compared to a year before.



The company expect a higher demand in thecoming month.Tata Motors has projected sales of

20000to 25000 units of the Nano every month by

march 2011.

Tata Motors already has close to 6500 cars at

Sanand & has been going slow on production last

month when the average production was around

50 units per day.

Tata Moters have issues with its dealer

network, too, with not many dealers keen onpicking up the Nano mainly due to issues related

to margins on the car which are far below other

Tata products.

presentation 1 on nano

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