HISTORY

Type Wholly owned subsidiary Industry Food Predecessor(s) The Frito Company,H.W. Lay & Co.

Founded 1961 Headquarters Plano, Texas, U.S. Key people Tom Greco , President Parent PepsiCo, Inc. Website Frito-Lay America

SLOGANHAPPINESS IS SIMPLE (2009).SIMPLY MADE.SIMPLY GOOD.(2009)THAT’S ANOTHER REASON TO SMILE.

(2007)FOOD FOR THE FUN OF IT!(2007)LAY’S GET YOUR SMILE ON!(2006)LAY’S WANT SOME? BETCHA CAN’T EAT JUST ONE.(1960-06)NOBODY CAN EAT JUST ONE.(GREECE). ITS DILOGICAL……….(2010)PAL BANAYE MAGICAL…..(2011).

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SAIF AND DHONI………..\..\Videos\Funnyyyyy Ad of Lays .Ft. Saif n Dhoni.mp4

SAIF……………..\..\Videos\Lays Chips Commercial - Cricket Couch.mp4

WORLD PRESENCE

North America :PepsiCo Americas Foods consists of PepsiCo's food 

and snack operations in North and South America. This operating division is further segmented into 

Frito-Lay North America, Sabritas, Gamesa and Latin America Foods.

 It also contains Quaker Foods North America, although no Frito-Lay products are sold or distributed under that business unit.

Central and South AmericaPepsiCo’s Latin Americas Foods sells

Frito-Lay branded snack foods in Central and South America.

Its portfolio of brands includes Lay's, Cheetos, Fritos and Doritos, as well as local brands such as Lucky snacks in Brazil.

Europe: Its products includes Walkers Crisps, Doritos, Paw 

Ridge, Smiths, Cheetos, Duyvis, Snack-a-Jacks, Looza, Twistos, and Solinki

Asia, Middle East & Africa: Frito-Lay brands are sold in some parts of these regions Created to match local taste and cultural preferences. In India, one of these is Kurkure Twisteez, a potato-

based snack food produced in flavors popular in the country such as "Masala Munch

BRANDS

primary brands include Lay's and Ruffles potato chips,

 Doritos tortilla chips, Tostitos tortilla chips and dips, Cheetos cheese flavored snacks, Fritos corn chips, Rold Gold pretzels, Sun Chips and Cracker Jack popcorn

PRODUCTS Through Frito-Lay, PepsiCo is the largest globally distributed

snack food company in the world. PepsiCo divides its snack products into two primary brand

categories: within North America, outside of North America.  In certain regions of the world, the company's snack food

products are specific names such as Sabritas and Walkers. The primary snack food brands and products produced under

the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's potato chips, Ruffles chips and Walker's potato crisps

.  Frito-Lay also comprises multiple brands outside of the chip

category, including Rold Gold pretzels, Cracker Jackpopcorn snacks

and TrueNorth nut clusters and nut crisps.] 

GLOBAL FLAVOURS

FLAVOURS

BAKEDLAY’S introduced baked chips for the health conscious women……

PACKAGINGAir tight plastic rapper packagingAlso available in neck bottles…..

BRAND AMBESSADORSaif Ali Khan Mahinder Singh Dhoni

SOCIAL AWARENESS

“BE FEARLESS” campaign on face book…. In the Pink: Frito-Lay and Its Brands Encourage Women to 

“Be Fearless” and Support Awareness and Early Detection of Breast Cancer

PepsiCo Division Donates $1 Million to Susan G. Komen for the Cure®

As an avid supporter of Susan G. Komen for the Cure, Frito-Lay is joining the Komen promise to end breast cancer forever by directing this $1 million donation to help educate and empower scores of women to ‘live fearlessly’,” said Carrie Walsh, director, marketing, Frito-Lay North America.

KEY IMPORTANCE

MEMORABILITYLIKEABILITYTRANSFERABILITYADAPTABILITYPROTECTABILITY