presentatie vergelijkende studie b2b e commerce
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Presentatie vergelijkende studie b2b e-commerce websitesTRANSCRIPT
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E-commerce
Laurens Neyt
Daisy Schellinck
Sarah Vrielinck
WWW.
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Table of contents
The world of e-commerce
FashionUnited.com
Ariba.com
AeroXchange.com
Logifurn.nl
Conclusion
• Comparison
• Do’s and don’t’s
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Welcome to the world of e-commerce
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FashionUnited.com
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FashionUnited.com
General
Digital marketplace
EDI-system
Examples
Web shops
eServices
Kaplan & Sawhney
Price model
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General
Companies in the fashion business
• All kinds of:
• clothes
• shoes
• sport
• accessories
Retailers suppliers
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Digital marketplace
S
S
S
DM
B
B
B
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Digital marketplace
Membership
Information exchange
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EDI-system
Electronic Data Interchange
Trade more efficiently
• Fewer mistakes
• Quicker arrive
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Examples
INNO
MAKRO
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Webshops
Management of the e-shop
5000 retailers
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Webshops
most important advantages
• better service
• collection always available
• site is always up-to-date (fashion trends)
• easy to order
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Webshops
- Different possibilities of colours
- Easy to use
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Webshops
Measure tables make it easy to order the right size
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eServices
Complete package of consultancy
Examples:
• Assistance for suppliers
• Look after the payment
• A system for good stock management
• Market research
• E-partner Recruiting
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Kaplan & Sawhney model
Catalog hub
Fashion market
Buyer focused – Seller focused
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Price model
Cybermediary
Improve the relationship between sellers
and buyers
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Ariba.com
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Ariba.com
General
Seller enabled model
Spend management
• for buyers
• for suppliers
Kaplan & Sawhney
Price model
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General
For enterprises
Financial support
Financial analyses
Advice for customers
Customer-oriented
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Seller enabled model
Seller SiteBBB
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Spend management
Spend management for buyers
Spend management for suppliers
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Spend management for buyers
Software, service, assessments to
companies
3 kinds of packages
• Basic
• Professional
• Full package
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Spend management for suppliers
To avoid defaulter
3 support systems
• Sourcing
• Procurement
• Financial
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Spend management for suppliers
2 kinds of membership
• Basic Membership
• Premier Membership
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Kaplan & Sawhney model
MRO-hub
Services to different business sectors
Horizontal marketplace
Long term relationship with customers
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Price model
Production model
No price negotiations possible
Direct contact
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AeroXchange.com
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AeroXchange.com
General
Seller enabled model
Products
• Buyer Solution• Market research solution
• AeroAOG Recovery solution
Kaplan and Sawhney
Price model
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General
Aviation industry
Developed technology
• A value for business partners
Faster + more efficient to buy/sell products
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Seller enabled model
Seller SiteBBB
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Products
Buyer solution
• Market research solution
• AeroAOG Recovery Solutions
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Products – Buyer solutions
Market research solution
• Understand the supply dynamic
• Information surrounding seller
• Performance metrics
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AeroAOG Recovery Solutions
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• AOG
• Quickly locate a critical component
• Contract management and transaction system
AeroAOG Recovery Solutions
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Kaplan en Sawnhey model
Exchange model
Vertical e-hub
• Aviation industry
Prices are influenced by the demand
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Price model
Production model
No negotiations
No intermediary
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Logifurn.nl
General
Digital marketplace
Advantages supplier
Advantages retailer
Kaplan and Sawnhey model
Price model
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General
Virtual marketplace
Furniture industry
Contact between retailers and suppliers
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Digital marketplace
S
S
S
DM
B
B
B
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Advantages suppliers
Simple use
• Clear website
• Compare with other suppliers
Good service
• price and product information
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Advantages suppliers
Low costs
• No high investments
• Easy to use
• Monthly rate
Safe
• Only accessible to supplier
• Open 24/24, 7/7
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Advantages retailers
Order quick and faultless
Most recent catalogues available
Less paper and handwork
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Advantages retailers
Cost economized
• Monthly rate
• No high investments
Safe and reliable
• Log in = only access for retailer
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Kaplan en Sawnhey
Catalog hub
• Industry related
• Buyer and seller focused
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Price model
Cybermediary
• Intermediary
• Price comparison
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Do’s and Don’ts in e-commerce
6 pages you should have
6 common mistakes
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Do’s in e-commerce
About us
• Who you are
• Company info
• Build confidence
Louise Ursula Madeleine Petronella
Gerardus Zulma Gustaaf Marta
Meet the team
1
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About us
FashionUnited
Ariba AeroXchange
Logifurn
YES YES YES NO
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Contact us
• Telephone number
• Cell phone number
• Address
• When are you available
Do’s in e-commerce 2
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Contact us
FashionUnited
Ariba AeroXchange
Logifurn
YES YES YES YES
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Site map
• Overview
• 2 clicks
• Search engines
Do’s in e-commerce 3
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Site map
FashionUnited
Ariba AeroXchange
Logifurn
YES YES NO NO
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Why buy from us
• Reasons
• What makes you different
• Influence the buyer
Do’s in e-commerce 4
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Why buy from us
FashionUnited
Ariba AeroXchange
Logifurn
No YES YES YES
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Legal information
• Terms of condition
• Legacy policy
Do’s in e-commerce 5
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Legal information
FashionUnited
Ariba AeroXchange
Logifurn
NO YES YES NO
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Testimonials
• Give a certain prove
• Trust
• Picture themselves in a similar situation
Do’s in e-commerce 6
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Testimonials
FashionUnited
Ariba AeroXchange
Logifurn
NO YES YES NO
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Don'ts of e-commerce
Bad lay-out
Unique page for every product or service
Hard to find information
To much animation
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Bad lay-out
First impression is crucial
NoNoNoYesIs wrong on this site
LogifurnAeroXchangeAribaFashionUnited
Lay-out
1
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Unique page for every product
The site must be clarifying
Unique page
FashionUnited
Ariba Aeroxchange
Logifurn
Wrong on this site
Yes No No Yes
2
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Hard to find information
It has to be easy to use
Hard to find information
FashionUnited
Ariba Aeroxchange
Logifurn
Wrong on this site
No No No No
3
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To much animation
To much animation
FashionUnited
Ariba Aeroxchange
Logifurn
Wrong on this site
No No No No
4
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Comparison sites
Lay-out
Contents
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Comparison of the lay-out
Lay-out
FashionUnited.com - Not attractive- Clear overview
Ariba.com - No clear overview- A lot of colour
Aeroxchange.com - Inviting home page- Clear overview
Logifurn.nl - Simple structure- Clear overview
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Comparison of the content
Content
FashionUnited.com - Up to date- In three languages- examples
Ariba.com - Hard to understand- A lot of repetitions
Aeroxchange.com - Clear information- A lot of examples
Logifurn.nl - Not much information- A clear overview
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Conclusion
FashionUnited.com and Logifurn.nl
• Catalogue hubs
• Clear overview
• Easy to use
Ariba.com
• The most difficult one
• Hard to understand
Aeroxchange.com
• Appealing design
• Good impression
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Thank you for your attention !