presentatie propositie
TRANSCRIPT
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As delicateas butterfly wings...the average person
smells10’000 aromas a day
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sensory marketing
... is marketing that engages the consumers’ senses and affects their
behaviors
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sensory marketing
hear
feel
see
smell
taste5d-experience
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sensory marketing
the touch , taste, smell, sound, and look of the products, affect our emotions,
memories, perceptions, preferences, choices, and consumption of these
products
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interests
aromas
emotions
smell
perfume
scent
associations
observe
rememberfeelings
state of mind stronger
unconscious
the memory
memories
sense of smell train memory
anosm
intenser
impulse
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target group
elderly
in a rest-home
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focus on
memories
sense of smell
scent
state of mind
the memory unaware
train memory
fear
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facts - problems
°Fear is one of the most powerful emotions.
°Aging produces physicalchanges throughout the body.
°The sense of smell tends to diminish.
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case: scent air - fear
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facts - problems
° Bad smells can cause depressions.
° Memories help maintaining the mental status.
° Elderly have less appetite and are less vital.
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scent
scent stimulates cognition,
memory and the production of
experience
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research question
How can scents have a positive effect on the state of
mind of elderly people?
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research question
° What are their exact fears?
° Could it have an effect on their mental state?
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methods
° Interview - elderly - staff
° Culture probes/experiments
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planning
1.Contact rest-home / company (scents) 2. Preparations + implementation methods3. Co-design
okt-nov
dec-jan
4. co-design5. prototyping
feb-apr ... - jun
6. prototyping 7. paper
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design?
The Wake N’ Bacon