Communication as a tool for employee events in

the hospital sector

Frederik WyseurPR & events

Lisa Van RoyEvent & Experience3 COM V

Content

1. Deskresearch previous employee events2. Qualitative research : interviews3. Quantitative research: survey4. Benchmark hospitals in Flanders5. Implementation of intern & extern communication6. Recommendations & suggestions

1. Deskresearch previous employee events

2002 2005 2007 2009

2014 20162011

2. Qualitative research: interviews

• Communication• Social media• Added value• Partner • Eating – drinking - dancing• First impressions

3. Quantitative research: survey

• Personal invitations

• Online registration

• Invite partner

• Payment partner

3. Quantitative research: survey

• Parking space – XL band – atmosphere – location

• ‘Welcome’ – reception – walkingdinner – setup

• Stand-up comedian

3. Quantitative research: survey

20%

25%30%

23%

2%Age

20-2930-3940-4950-5960+

16%

84%

Gender

Men

Woman

4. Benchmark hospitals in Flanders

4. Benchmark hospitals in Flanders

• Employee event / New Year’s eve / company trip• Partner• Half of invited people is present• Location outside the hospital• Theme• Classic formula• Live band/dj = popular

4. Benchmark hospitals in Flanders

Communication• Personal invitation• Posters/flyers• News letter• Social media• Intranet

5. Implementation of intern & extern communication

Intern• Route 2020• M!• Announcement

1st hour• Personal invite• Halito!

Extern Website

Social media

6. Recommendations & suggestions

Employee event AZ Sint-Maarten• Beverage card• A bakesale• Use of a theme• E-mail instead of personal invite• Deposit for the inscription

6. Recommendations & suggestions

Employee event hospitals Flanders• Enough publicity beforehand• Surprise act at the invitation• Same ‘formula’• Teambuilding social media

6. Recommendations & suggestions

Intern & extern communication• Use more social media• Sharing knowledge via posts• Less overload of information

=> Cooperation & connection !

Thanks for listening!