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TRANSCRIPT
BUSINESS PLAN
Presentation By:- Mehul Mehta
Rizwan Rakhda
Charu Champavat
Jyotika Machhi
Shri M.H. Kadakia Institute of Management and Computer Studies (MBA Programme)
DESCRIPTION OF VENTURE
VISION: “To be identified and recognized as a
Dynamic, Modern and Eco-Friendly Organization.”
MISSON: “ To be a reputed, profitable and growth
oriented organization, employing people to take pride in satisfying customer needs with superior product and services”
PURPOSE OF BUSINESS: Market demand is very high. Growth prospects up to 1000 crores in next 3 years. To satisfy unreachable market in electronic industry.
PRODUCT:
The Iron is a revolutionary cable free travel iron for the iPod. Simplicity is the key to irons design, simply unfold the irons, fill with water, dock your iPod and Steam Your Tune” The iron uses the iPods battery for power and the steam jets are controlled by the tunes playing on the iPod.
BUSINESS LOCATION: Techno care Pvt Ltd.
37/C, Phase I,
G.I.D.C. Vatva,
Ahmedabad-382445
PRODUCTION PLAN
TYPE OF PRODUCTION: Assembly based continuous production.
COST OF MANUFACTURING: Total manufacturing cost of the product will be Rs.1250.
RAW MATERIAL USED: → Metal – for production of sole plate, thermostat .→ Plastic – for making handle, water tank.→ Steam Tempo Technology.→ IPod.
PRODUCTION LAYOUT:
INVENTORY CONTROL SYSTEM: EOQ (Economic Order Quantity) system will be
used to maintain the inventory level.
Store Department
Production
unit/plan
Assembly
Quality Assurance
Warehouse
MARKETING PLAN
GOAL OF MARKETING:
“To attract and satisfy the customer need by providing unique product and services.”
TARGET MARKET: High fliers Higher-Middle class people.
STRENGTHS: → Research & Innovation.→ Marketing infrastructure across the country.→ Only company to manufacture IPod based
Iron.
MARKETING STRATEGY
PRODUCT: Features Of the Product:
→ Uniqueness→ Mobility → Energy Savings → Entertainment with music→ Music lover can enjoy the music along with Iron work
Delivery Time:→ If purchase through internet than it will be delivered
within 1 week.→ Through distributors than it will be on the spot
delivery.
PRICING: our product price is Rs 1500.
DISTRIBUTION:→ Direct/internet marketing(through
website)→ Producer Distributor
Customer
PROMOTION:→ Internet/online based promotion→ Television, Trade magazine
ORGANIZATIONAL PLAN FORM OF BUSINESS: Partnership firm.
CONTINUITY OF BUSINESS: continue even if any one partner dies.
MANAGEMENT OF CONTROL: Equal Control and Centralized.
DISTRIBUTION OF PROFIT AND LOSS: partners are responsible.
SHARING OF PROFIT & LOSS: As per the proportion of investment made by
each partners.
ORGANISATIONAL STRUCTURE
UNIT HEAD
HEAD OF SHRM
HEAD OF FINANCE
HEAD OF MARKETING
HEAD OF PRODUCTIO
N
HEAD OFSTORE &
PURCHASEHEAD OF LOGISTICS
FINANCIAL PLANNet Income Statement for the Year Ending on
31-03-2011.PARTICULAR AMOUNT (RS)
Sales 540,00,000
Less: Cost of goods sold 480,00,000
Gross profit 60,00,000
OPERATING EXPENSE
Sales Expenses 9,00,000
Advertisement Exp. 6,00,000
Salary 10,00,000
Office Exp. 1,00,000
Insurance 4,00,000
Interest 6,00,000
Services charges 4,00,000
Total Op. Exp. 40,00,000
PBT(net profit) 20,00,000
SOURCES OF FINANCE AND APPLICATION OF FUND
Capital FundMehul 25,00,000
Charu 25,00,000
Jyotika 25,00,000
Rizwan 25,00,000 1,00,00,000
12% Loan 40,00,000
Application of Fund
Machinery & Equipment 60,00,000
Furniture 9,00,000
Land & Building 72,00,000
Cash on hand 1,00,000
Cash at Bank 2,00,000
Current Assets 10,00,000
Balance sheet for the year ending on 31-03-2011
LIABILITIES AMOUNT (Rs)
ASSESTS AMOUNT (Rs)
CAPITAL FIXED ASSET
Mehul 25,00,000 Machinery & Equipment
60,00,000
Charu 25,00,000 Furniture 9,00,000
Jyotika 25,00,000
Land & Building 72,00,000
Rizwan 25,00,000
1,00,00,000
CURRENT ASSETS
Profit 20,00,000 Cash on hand 1,00,000
12% Loan 40,00,000 Cash at Bank 2,00,000
Debtors 6,00,000
Current Assets 10,00,000
1,60,00,000
1,60,00,000
ASSESSMENT OF RISK
Risk Risk LevelL/M/H
Mitigation Strategy
Estimated Project Schedule
H: Over 12 months Created comprehensive project timeline with frequent baseline reviews
Narrow Knowledge Level of Users
M: Knowledgeable of user area only
Assigned Project Manager to assess global implementation.
Absence of Commitment
Level/Attitude of Management
L: Understands value & supports project
Frequently seek feedback to ensure continued support from top management.
Absence of Mid-Management Commitment
L: Most understand value & support project
Frequently seek feedback to ensure continued support middle management.
Competition High Understand the strategies & moves of the competitors as well as the needs of the customers.