presentacion venecia

EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD

EUROPE REACHING THE AMERICAN MARKET

MARGARIDA COLETMAPE TURISMO Y SALUD

EUROPEAN MEDICAL TRAVEL CONFERENCE 2010


TRIPS RELATED WITH HEALTH

OUTBOUND

• WAITING LISTS

• TREATMENTS NOT COVERED BY HEALTH SYSTEMS

• NON EXISTANCE OF SUITABLE HEALTHCARE STRUCTURE

• HEALTHCARE SYSTEMS ACCESS

MOBILITY

• RESIDENTS


MEDICAL TRAVEL MARKET AND USA IN THE SCENARIO

GALLUP SURVEYS

PublishEed May 18th 2009 : …” A recent Gallup Poll finds that up to 29% of Americans would consider travelling abroad for medical procedures such as heart bypass surgery, hip or knee replacement, plastic surgery, cancer diagnosis and treatment, or alternative medical care…”

Published March 18th 2010: USA has a population of 50 million people without an insurance. This number reaches 85 million when adding uo the ones that have limited coverage.(underinsurance)

DELOITTE

“More than 750.00 Americans left the country last year 2008 to access less expensive or unavailable medical treatments, a number projected to grow to six million by 2010”


TODAY’S SCENARIO

• CRISIS ENVIRONMENT• INCREASE OF UNEMPLOYEMENT• USA HEALTH REFORM• THERE IS NOT A CONSOLIDATED HEALTH INSURANCE MARKET WITH AN INTERNATIONAL NETWORK OF PROVIDERS. INDIVIDUAL DEMAND DOES NOT ALLOW BIG VOLUMS OF PATIENTS.

CONSEQUENCES

All above considerations mentioned: USA estimations have been revised and have fallen.

ESTIMATION 2.008 2.010 2.012

BEFORE crisis 750.0006.000.00

0

AFTER crisis 540.000 878.0001.621.00

0

?


OTHER CONSIDERATIONS

• INFORMATION PRICES

- PRICES AT DESTINATION- PRICES AT ORIGIN

INTERNATIONAL PATIENTS STATISTICS:

• WHICH ARE THE CRITERIA FOR CALCULATION?

- BY SERVICE- ACCIDENTS OCCURRED TO TOURISTS- EXPATS


DEMAND CHARACTERISTICS – DESTINATION SELECTION

• PRICE


PRICE RANKING LIST ( HIP REPLACEMENT )

* Europe is considered value 100 in the Medical Travel market.

POS. AREA

VALUE *

1 EU 100%

2 ASIA 93%

3 EU 93%

4 EU 83%

5 ASIA 81%

6 ASIA 76%

7 EU 60%

POS. AREA VALUE

8AMERICA

60%

9 ASIA 57%

10 ASIA 57%

11AMERICA

55%

12AMERICA

55%

13 ASIA 52%

14 ASIA 52%

15AMERICA

51%

16 ASIA 33%

17 ASIA 33%

18 ASIA 33%

19 ASIA 31%


DEMAND CHARACTERISTICS – DESTINATION ELECTION

• PRICE

• QUALITY ACCREDITATIONS

EUROPE


ACCREDITATIONS

Evolution

ISO EFQM GOVERNMENT ACCREDITATIONS

JCI - HOSP TOTAL %

ASIA 64 26,6%

ME - MED SOUTH 104 43,2%

AMERICA 19 7,9%

EUROPE 54 22,4%

TOTAL 241 100,0%

JCI - HOSP -->2005 2006--> TOTAL

ASIA 15 49 64

% 23% 77% 100%

OM - SUR MED 14 90 104

% 13% 87% 100%

AMERICA SUR 4 15 19

% 21% 79% 100%

EU 27 27 54

% 50% 50% 100%

TOTAL 60 181 241

% 25% 75% 100%


ACCREDITATIONS

EUROPE / WORLD HEALTH ORGANIZATION

• POSITIVE EVALUATION OF EUROPEAN HEALTHCARE SYSTEMS

HEALTHCARE IN SPAIN

• UNIVERSAL SYSTEM• PRIVATE HEALTHCARE INSURANCE: 7 MILLION20% POPULATION

HOSPITAL Nº %

PRIVATE 303 38,2%

OTHER 162 20,4%

PUBLIC 329 41,4%

TOTAL 794 100,0%

HOSPITAL AVERAGE BEDS

PRIVATE 91

OTHER 145

PUBLIC 330



• PRICE


EUROPE

• PROXIMITY


LENGHT OF FLIGHTS TO EUROPE

CENTRAL A.2h – 7h

EUROPE.7h – 12h

ASIA16h – 27h

S. KOREA13h – 17h

BRASIL10h – 15h



• PRICE


EUROPE

• PROXIMITY

• TOURISM


TOURISM IN EUROPE

• EU IS THE FIRST DESTINATION: 53% OF WORLD TOURISM

COUNTRY VAL

Switzerland 5,68

Austria 5,46

Germany 5,41

France 5,34

Canadá 5,32

Spain 5,29

Sweden 5,28

USA 5,28

Australia 5,24

Singapur 5,24

COUNTRY MILION

France 79,3

USA 58,0

Spain 57,3

China 53,0

Italy 42,7

U.K. 30,2

Ukrania 25,4

Turkey 25,0

Germany 24,9

Mexico 22,6

NUM. TOURIST TOURISM COMPETITIVENESS

YEAR 2008- SOURCE OMT / WTO


TOURISM IN SPAIN

• 1st EU Country night stays in Hotel (International Tourists):

- 425 Milion year- 1,2 Milion day

SOURCE: FRONTUR

TOURISTS

2007

2009

VAR.

TOTAL 59,0 52,2-

12%

USA 1,1 1,5 36%



• PRICE


EUROPE

• PROXIMITY

• LEISURE AND TOURISM


OFFER DESIGN

• Quality: Healthcare Network NEW AFFILIATIONS POSSIBILITIES

• Prices : Competitive

Good Services, nearby or sourrounding areas to Hospital

- Reference Hospital: Big Surgeries- Satelite Network: Others Treatments PRICE COMPETITIVENESS- Wellness Spa: Health Prevention and Rehabilitation

• Tourism: COMPLEMENTARY OFFER

- Sun & Beach- Lifestyle- Cultural, Golf………

OFFER IS NOT ONLY BASED ON PRICE


MANAGEMENT NETWORK WITH IT

• Platform Management: Trip Management

- Access to information- Communication is easy

Mobility: - Health information at hand

• Generates Confidence• Allows Mobility

IT Technologies use


QUESTIONS

• How Europe can be different? Health and added value….

• Why in all HCF websites appear the same providers?

More providers of quality in the existing market…EU mateins its behaviour towards Q

• Why there is no access to other providers able to give the service with standard Q? How can they have access to patients? Will then prices be lower?

• … ????????


SOME RESULTS

• Barcelona presence in USA International Network of hospitales ( Healthcare Insurance Company)

• Some agreements with different companies: in US, in Costa Rica (HCF)

• Need of IT platform and support: IGlobalCare and Ipher

• Other… which are on going.

• Sinergies need to have some innovation fact…and healthcare management background,


• Thank you for your attention !

• www.turismo-salud.com

http://www.turismo-salud.com/

presentacion venecia

Health & Medicine

asia total

europe eu

destination prices

health systems

health information

providers of quality

health prevention

usa estimations