presentacion omar vigetti en el ecommerceday2012

Omar G. VigettiGerente Corporativo de Comercio ElectrónicoGrupo Cañuelas

El RETAIL & EL e-COMMERCE

#Como pasar del Offline al Online

eCommerce DAY Montevideo - 25 de Julio 2012.

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# 1- “We are All E-Commerce Companies Now” “ The day of e-commerce is finally here. Online sales of everyday items — soap, orange juice, toothpaste — more than

doubled between 2006 and 2010, and are expected to double again by 2014. Nielsen estimates that online consumer packaged goods (CPG) sales in the US will reach 25 billion by 2014. A staggering figure, to be sure, but I believe this growth is grossly underestimated, because when it comes to CPGs, the e-commerce we are seeing today is not the e-commerce we were expecting just a few years ago………..” HBR – Mayo 03/2012 – Bonin Bough

eCommerce DAY Montevideo - 25 de Julio 2012

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# 2- La Base

del negocio

Dominios

Hosting

Plataforma

Medios de pago

Logística


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# 3- Foco en el armado y actualización del catálogo


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# 4- CONTENIDO RELEVANTE Y USABILIDAD

.


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# 5- MANEJO DE IMÁGENES

& VIDEOS


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http://www.asos.com/Paprika/Paprika-Beaded-Chiffon-Dress-With-Flated-Sleeves/Prod/pgeproduct.aspx?iid=1835214&SearchQuery=shiffon%20dress&sh=0&pge=0&pgesize=20&sort=-1&clr=black&r=2

# 6 - ESTRATEGIAS DE MARKETING ON LINE & SOCIAL COMMERCE


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http://pinterest.com/

# 7- ESTABLECER ESTRATEGIAS

MOVILES


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# 8- DESARROLLO DE ESTRATEGIAS

MULTICANAL


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# 9 – MEDIR, AJUSTAR, MEJORAR, MEDIR

Fuente: P.Jebsen & J.Odian, presentaciones e-commerceday.


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GRACIAS!

Omar G. VigettiGerente Corporativo de Comercio

electrónico-Grupo Cañuelas

[email protected]

Skype: omar.vigetti

@ovigetti


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mailto:[email protected]

presentacion omar vigetti en el ecommerceday2012

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