presentación final i-corps por amaury hernández
TRANSCRIPT
TEAM 14 IT-TIJUANASelf-paced, short and focused lessons based on online exercises to complement
university classes or help someone get certified on a particular skill
Total Interviews: 85 (all in person)Weekly average: 12
TEAM MEMBERSAmaury Hernández
Entrepreneur Leader
Mario GarcíaPrincipal Investigator
Edaniel FigueroaMentor
Manuel CastañónPrincipal Investigator
WHAT WE LEARNED• How to organise our business ideas
• The methodology of considering everything a hypothesis to be tested and disproved or validated
CANVAS #2• Value Propositions
• Improve the students learning experience
• Students can ask questions
• Users can run their code online
WHAT WE LEARNED• Our customer segments were too broad
• Our value propositions were actually features
• Many students didn’t even have a desktop computer
• Many students weren’t fluent in English
• We’ll need to create very good quality content
• Students won’t pay for our services
• They prefer books over digital content
CANVAS #3• Customer segments
• High school students
• Engineering students
• University students that aren’t coursing a programming course
• Instructors
• Informal students
CANVAS #3• Value Propositions
• Improve the student’s learning experience
• Learning resources are reachable through search engines
• Students can ask real-time questions to tutors
• Students can practice online by doing exercises and tests online
WHAT WE DID
• We kept asking very general questions.
• We also added more hypotheses based on guesses.
WHAT WE LEARNED• We began to see different kinds of students (engineering
students and others).
• We thought that teachers could also become another customer segment.
• We began to think that students are very lazy.
CANVAS #4• Value Propositions
• Short and focused lessons about one particular subject.
• Self-paced courses for staying up to date with new technologies.
• Self-paced courses that complement what is seen in class.
• Online exercises and quizzes that can be run online.
• Lessons developed and approved by universities or the industry.
CANVAS #5• Customer segments
• Beginner students
• Just-in-time students
• Browsing students
• Job seeking students
CANVAS #5• Value Propositions
• Short and focused lessons.
• Stay updated with the current technologies.
• Better grades with self-paced courses.
• Content is developed or approved by universities or industry.
WHAT WE LEARNED• We felt we were really close to defining our final
customer segments.
• Students pursuit very specific goals, not necessarily general knowledge.
CANVAS #6• Customer segments
• Beginner students
• Just-in-time students
• Browsing students
• Job seeking students
CANVAS #6• Value Propositions
• Short and focused lessons.
• Stay updated with the current technologies.
• Better grades with self-paced courses.
• Content is developed or approved by universities or industry.
• Certification of achievement by an university.
WHAT WE DID• We focused on being more straightforward with
our interviews.
• We wanted to be sure if students only cared about passing, or getting a job.
CANVAS #7• Revenue streams
• One semester subscription• One month subscription• Freemium• Advertisements• Licensing
WHAT WE DID
• We interviewed students focusing on finding out if they would be willing to pay for our services.
GO OR NO GO?
• Not yet, as we need to validate additional hypotheses (especially the revenue streams).
• Story video:
• https://www.youtube.com/watch?v=NcoJLHS8D2Y&feature=youtu.be