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C O R P O R A T E P R E S E N T A T I O N J U L Y 2020

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Page 1: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

C O R P O R A T E

P R E S E N T A T I O N

J U L Y 2020

Page 2: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

The information contained herein (the “Information”) has been

prepared by Grupo Herdez, S.A.B. de C.V., its subsidiaries and/or

affiliated companies (“Grupo Herdez”), and may contain forward-

looking statements that reflect Grupo Herdez’s current

expectations and views, which may vary materially due to various

factors, risks and uncertainties.

Therefore, Grupo Herdez and/or its officers, employees or

agents, assume no responsibility or liability for any such variations in

the Information. In particular, and notwithstanding the foregoing,

no guarantee is given as to possible future variations of the

Information.

The Information has been provided solely for informational

purposes. The issuance of this Information shall not be taken as any

form of commitment of Grupo Herdez to proceed with any

transaction.

F O R W A R D - L O O K I N G S T A T E M E N T

All the information contained in this document is prepared in

accordance with International Financial Reporting Standards (IFRS)

as of June 30, 2020, unless otherwise stated.

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+25

Brands

I N V E S T M E N T

C A S E

0 3

+100

Y E A R S O F

E X P E R I E N C E

D I V E R S I F I E D

P O R T F O L I O

P R O F I T A B L E

G R O W T H

S T R A T E G Y

S O U N D

F I N A N C I A L S T R U C T U R E

S O L I D C O R P O R A T E G O V E R N A N C E

C O M M I T T E D T O

S U S T A I N A B I L I T Y

L E A D E R S I N T H E

M A R K E T

Page 4: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

S T R A T E G Y

0 4

M A I N T A I N A N D F O R M

P A R T N E R S H I P S T H R O U G H T H E

D E V E L O P M E N T O F I N T E L L I G E N C E

I M P L E M E N TT E C H N O L O G I E S

T H A T A C C E L E R A T EP R O C E S S E S

P R O M O T E S U S T A I N A B L E

M A N A G E M E N TP R I O R I T I Z I N G

W A T E RC O N S E R V A T I O NA N D E F F I C I E N T U S E O F E N E R G Y

R E S P O N S I B L E C O R P O R A T EC I T I Z E N S H I P

S U P P O R T A N DG E N E R A T E G R O W T H

T H R O U G H T H E D E V E L O P M E N T O F

T A L E N T A N D I N V E S T M E N T I N

I N F R A S T R U C T U R E

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0 5

C O R P O R A T ES T R U C T U R E

50%McCormick México

since1947

50%Barilla México

since 2002

50%Herdez Del Fuerte

since 2008

50%MegaMex

since 2009

100%Frozen division

Nutrisa 2013

Helados Nestlé 2015

Cielito Querido Café 2019

Moyo 2019

The proportional stake of Herdez Del Fuerte in

MegaMex is registered in “Equity Investment in

Associated Companies.“

Grupo Herdez consolidates 100 percent of its Frozen

division, Herdez Del Fuerte - Mexico, Barilla México and

McCormick de México in its financial statements.

Page 6: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

L E A D I N G B R A N D S

0 6

O U R B R A N D S I N M E X I C O

O U R B R A N D S I N T H E U S

D I S T R I B U T I O N A GR E E M E N T S I N M E X I C O

Page 7: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

0 7

I N F R A S T R U C T U R E

6 0 0 +

C I E L I T O , L A V A Z Z A ,

M O Y O A N D N U T R I S A S T O R E S

14

P L A N T SM O R E T H A N 1 0 , 0 0 0

E M P L O Y E E S

25 DISTR IBUT ION

CENTERS

+ 6 7 , 0 0 0 P D V

H E L A D O S N E S T L É

+ 6 7 , 0 0 0 P O S

H E L A D O S N E S T L É

P O S : P O I N T S O F S A L E

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0 8

C O V I D - 1 9

I M P A C T

Crisis event

GH central committee

Committee of affected units

Main object ive o f Grupo Herdez :

• T o g u a r a n t e e t h e w e l l - b e i n g o f i t s

e m p l o y e e s .

• M a i n t a i n t h e c o n t i n u i t y o f i t s o p e r a t i o n s .

S t ra tegy :

• C r e a t i o n o f C o m m i t t e e s w i t h s t a f f a t a l l

l e v e l s ( f r o m s t r a t e g i c t o o p e r a t i o n a l )

w h e r e s t r a t e g i e s a r e d e s i g n e d a n d

i m p l e m e n t e d .

Act ions Taken

Home Office for

Corporate employeessince March 24th.

+600 stores closed since

April 1st with openings

according to theauthorities.

NO reduction of salaries and layoffs.

Strict additional security

measures in DC and Plants.

Minimal disruption to oursupply chain.

Negotiation of commercialrents.

Trading of Commodity

Contracts to minimize the impact of FX volatility.

Distribution agreements

with customers to

maintain high inventorycoverage.

Respond to over-

demand with strict health

standards for ouremployees.

Page 9: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

0 9

C O V I D - 1 9

I M P A C T

NET

SA

LES

EB

ITD

A

CONSOLIDATED

F I GURES I N MI LL I ONS OF MEX I CA N

PESOS

5,211

5,662

5,569

5,977

5,752

6,091

10.8%8.5%

7.0% 2.2%

10.4%

7.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

4,600

4,800

5,000

5,200

5,400

5,600

5,800

6,000

6,200

1Q19 2Q19 3Q19 4Q19 1Q20 2Q20

Growth vs Previous Year

827

934978

1,078 1,051

936

15.9% 16.5% 17.6% 18.0% 18.3%

15.4%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

0

200

400

600

800

1,000

1,200

1Q19 2Q19 3Q19 4Q19 1Q20 2Q20

EBITDA Margin

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1 0

C O V I D - 1 9

I M P A C T

NET

SA

LES

EB

ITD

A

PRESERVES

F I GURES I N MI LL I ONS OF MEX I CA N

PESOS

4,145

4,293 4,266

4,858

4,653

4,789

12.1%

9.3%

6.0%

1.1%

12.2%

11.6%

1Q19 2Q19 3Q19 4Q19 1Q20 2Q20

Growth vs Previous Year

702 686

790

964 938890

16.9% 16.0%18.5%

19.8% 20.2%18.6%

1Q19 2Q19 3Q19 4Q19 1Q20 2Q20

EBITDA Margin

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1 1

C O V I D - 1 9

I M P A C T

NET

SA

LES

EB

ITD

A

FROZEN

F I GURES I N MI LL I ONS OF MEX I CA N

PESOS

720983 865

660 721 684

6.8%

12.6%

5.0%7.6% 0.0%

(30.5%) -3,150

-2,650

-2,150

-1,650

-1,150

-650

-150

350

850

1,350

1Q19 2Q19 3Q19 4Q19 1Q20 2Q20

Growth vs Previous Year

91

212

142

62 54

(77)

12.6%

21.5% 16.5%

9.4%7.5%

(11.3%)1Q19 2Q19 3Q19 4Q19 1Q20 2Q20

EBITDA Margin

Page 12: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

1 2

N E T S A L E S

CAGR 5 YEARS = 7.4%

Preserves 7.2%

Frozen 6.5%

Exports 11.9%

P R E S E R V E S F R O Z E N E X P O R T S

S E G M E N T

M I X

C O N S O L I D A T E D F I G U R E S I N

M I L L I O N S O F M E X I C A N

P E S O S

C A G R = C O M P O U N D A N N UA L

G R O W T H R A T E

15,953

79%Preserves

13%Frozen

8%Exports

14,431

15,95316,455

17,56218,565

2,592

2,8822,985

3,2292,929

1,158

1,2301,531

1,6301,896

18,181

20,06520,971

22,42023,391

2016 2017 2018 2019 12M2Q20

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P R E S E R V E S F R O Z E N E X P O R T S M A R G I N ( % )

E B I T & E B I T D A S E G M E N T

M I X

CAGR 5 YEARS = 7.0%

Preserves 6.1%

Frozen 5.9%

Exports 27.6%

5%Frozen

88%Preserves

7%Exports

P R E S E R V E S F R O Z E N E X P O R T S M A R G I N ( % )

CAGR 5 YEARS = 4.7%

Preserves 5.8%

Frozen NA

Exports 32.7%

EB

ITEB

ITD

A103%Preserves

(10%)Frozen

7%Exports

1 3

C O N S O L I D A T E D F I G U R E S I N

M I L L I O N S O F M E X I C A N

P E S O S

C A G R = C O M P O U N D A N N UA L

G R O W T H R A T E

2,3782,614 2,718 2,791

3,222

13.013.9 14.3

13.3 13.3

2,3632,790

2,997 2,990

3,121

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

10.0

12.0

14.0

16.0

18.0

20.0

22.0

24.0

26.0

28.0

30.0

2016 2017 2018 2019 12M2Q20

2,6342,888

3,0163,142

3,581

103

277332

506

79130

169

169282

15.516.4 16.8 17.0 17.3

2,8163,295

3,5173,818 4,044

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

10.0

12.0

14.0

16.0

18.0

20.0

22.0

24.0

26.0

28.0

30.0

2016 2017 2018 2019 12M2Q20

Page 14: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

Market Position

• W e r e a c h 9 9 % o f h o u s e h o l d s i n

M e x i c o .

• O u r p r o d u c t s a r e p u r c h a s e d 1 8

t i m e s a y e a r p e r h o u s e h o l d .

• S t r o n g m a r k e t s h a r e i n P r e s e r v e s

i n t h e d i f f e r e n t d i s t r i b u t i o n

c h a n n e l s , 4 0 % i n w h o l e s a l e a n d

2 9 % i n s u p e r m a r k e t s .

• A r o u n d 6 0 % o f o u r b r a n d s i n t h e

c a t e g o r i e s w h e r e w e p a r t i c i p a t e

a r e i n t h e T o p 3 o f B r a n d P o w e r .

Market Share

83% MOLE

72% MAYONNAISE

70% TOMATO PURÉE

46% JAMS

43% SALSA

33% PASTA

31% TEA

26% VEGETABLES

18% FROZEN

1 4

C O M M E R C I A L L E A D E R S H I P

T H I R D - P A R T Y I N F O R M A T I O N

I N C L U I D I N G M O D E R N T R A D E

A N D W H O L E S A L E .

F I G U R E S A S O F J U N E 3 0 , 2 0 2 0

Page 15: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

34%

30%

9%

8%

4%

4%

4%3%

4%SuperMarket

Wholesalers

Club stores

Exports

Stores *

Food service

Convenience

DSD (traditional)

Others

C O M M E R C I A L L E A D E R S H I P

1 5

C O N S O L I D A T E D

S A L E S M I X

B Y C H A N N E L

C O N S O L I D A T E D

S A L E S M I X

B Y C A T E G O R Y*

31%

13%

8%8%

5%

5%

4%

3%

3%

2%

3%

2%1%

10%

Mayonnaise

Frozen

Tomato purée

Pasta

Vegetables

Canned tuna

Mole

Salsa

Jams

Ketchup

Tea

Tuna

Mustard

Others

C O N S O L I D A T E D F I G U R E S A S O F J U N E 3 0 , 2 0 2 0

* S T O R E S : I N C L U D I N G C Q C , L A V A Z Z A , M O Y O A N D

N U T R I S A

* N O T I N C L U D I N G E X P O R T S

Page 16: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

1 6

I N N O V A T I O N

PRESERVES

NEW IMAGE

FROZEN

“POR UN MUNDO MÁS VIVO”

NEW PRODUCTS

+1,500 Ideas

138 Prototypes

tested withconsumers

29 ideas with high potential to

generate volume in 11

categories.

2019

Page 17: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

P R E S E R V E S S N A P S H O T

1 7

P R E M I U M

V E R S I O N S

C O N S U M E R

I N S I G H T -

B A S E D

I N N O V A T I O N

H O L I S T I C

C O M M U N I C A T I O N

P R E S E R V E S

S A L E S M I X

B Y C A T E G O R Y *

G R O W T H

D R I V E R S

H O U S E H O L D

P E N E T R A T I O N

&

R E D U C T I O N O F

D I S T R I B U T I O N

G A P S

C O N S O L I D A T E D F I G U R E S

A S O F J U N E 3 0 , 2 0 2 0 ,

I N C L U D I N G S A L E S I N

M E X I C O

36%

10%

9%

9%

6%

5%

4%

4%

3%

15%Mayonnaise

Tomato purée

Pasta

Tuna

Vegetables

Mole

Salsa

Jams

Tea

Others

Page 18: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

P R E S E R V E S

P E R F O R M A N C E

CAGR 5 YEARSNet sales: 7.2%

EBIT: 5.8%

EBITDA: 6.1%

1 8

EBITDA MARGINNET SALES EBIT MARGIN

C O N S O L I D A T E D F I G U R E S I N

M I L L I O N S O F M E X I C A N

P E S O S

C A G R = C O M P O U N D A N N UA L

G R O W T H R A T E

13,139

14,431

15,95316,455

17,562

18,565

20.3%

18.3% 18.1% 18.3% 17.9%19.3%

18.5%

16.5% 16.4% 16.5% 15.9%17.4%

2015 2016 2017 2018 2019 12M2Q20

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1 9

P R O D U C TI N N O V A T I O N &M A R K E T I N G C A M P A I G N S

1

N E W P R O D U C T S

NEW CONSUMPTION OCCASIONS PREMIUM VERSIONS

RESPONSIBLE CONSUMPTION

HABITS

Page 20: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

F R O Z E NS N A P S H O T

PORTFOL IO

SEGME NTAT IO NBY CH ANNE L

INCREASE S TORE

TRAFF IC &

FREEZER P RODUCT IV I TY

S G & A CONTROL

S TRE NGTHENING

OF SALESCH ANNELS

G R O W T H

D R I V E R S

F R O Z E N

S A L E S M I X

B Y C H A N N E L

2 0

33%

27%

16%

16%

3%3% 2%

Stores *

DSD traditional

Convenience

Modern trade

Wholesalers

Food service

Club stores

C O N S O L I D A T E D F I G U R E S A S O F J U N E 3 0 ,

2 0 2 0 .

I N C L U D I N G S A L E S I N M E X I C O

* S T O R E S : I N C L U D I N G C Q C , L A V A Z Z A , M O Y O

A N D N UT R I S A

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FROZEN

PERFORMANCE

CAGR 5 YEARSNet sales: 6.5%

EBIT: NA

EBITDA: 5.9%

2 1

EBITDA MARGINNET SALES EBIT MARGINC O N S O L I D A T E D F I G U R E S I N

M I L L I O N S O F M E X I C A N

P E S O S

C A G R = C O M P O U N D A N N UA L

G R O W T H R A T E

2,139

2,592

2,8822,985

3,228

2,929

(0.1%)

(2.3%)

2.8%

5.2%

2.8%

(11.0%)

6.3% 4.0%

9.6%

11.1%

15.7%

6.2%

0

500

1,000

1,500

2,000

2,500

3,000

3,500

2015 2016 2017 2018 2019 12M2Q20

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2 2

PRODUCT INNOVATION

LEVERAGE BRAND POWER RENEWED IMAGE

E -COMMERCE

Page 23: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

M E G A M E XS N A P S H O T

“Reimagining Mexican Flavor”

S A L S A S &

S A U C E S

I N N O V A T I O N

A V O C A D O

F O R A L L

F O O D A W A Y

F R O M H O M E

G R O W M E G A M E X

S H A R E

I N C R E A S E

H O U S E H O L D

P E N E T R A T I O N

A C C E L E R A T E

P E N E T R A T I O N

2 3

Page 24: Presentación de PowerPoint · 0 9 c o v i d - 1 9 i m p a c t sales ebitda consolidated figures in millions of mexican pesos 5,211 5,662 5,569 5,977 5,752 6,091 10.8% 8.5% 7.0% 2.2%

2 4

M E G A M E X

P E R F O R M A N C E

CAGR 5 YEARSNet sales: 9.8%

EBIT: 9.3%

EBITDA: 7.5%

EBITDA MARGINNET SALES EBIT MARGIN

C O N S O L I D A T E D F I G U R E S I N

M I L L I O N S O F M E X I C A N

P E S O S

C A G R = C O M P O U N D A N N UA L

G R O W T H R A T E

8,876

10,840

12,168

13,25813,793

14,180

14.2%

16.3% 15.0%

18.3%

14.5%

12.8%

10.3%

12.7%11.9%

15.6%

12.0%

10.1%

5.0%

7.0%

9.0%

11.0%

13.0%

15.0%

17.0%

19.0%

21.0%

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

2015 2016 2017 2018 2019 12M2Q20

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2 5

M E G A M E X

P O R T F O L I O L E V E R AG E TH E

AD O P T I O N O F G R E E N

S AL S A AND S TR E E T -

I NS P I R E D F O O D

I NCR E AS E H O U S E H O L D

P E NE TR AT I O N

7 0 % o f U S h o u s e h o l d s

b u y a v o c a d o s

T O R T I L L A SM O L E

H O M E - S T Y L E

S A L S AA V O C A D O

75%

14%35%

2%

MAR K E T S H AR E *

*TH I RD - P A RTY I N F OR MA T I O N

I N CL UDI N G M O D E R N TR A D E A N D

WH O L E S A L E

A S O F J U N E 3 0 , 2 0 2 0

41%

27%

3%

4%

2%

3%

20%

Guacamole

Sauce

Tortillas

Mole

Peppers

Tortilla Chips

Others

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2 6

SUSTAINABIL I TY

MODEL

Incorporate ecodesign technologies

into products, prioritizing a circular

economy approach.

P E O P L E

We are focused on promoting inclusion,

diversity and equal opportunities,

generating quality jobs.

C O M M U N I T Y

We are committed to food health,

seeking to promote healthy habits.

P L A N E T

We are taking measures to ensure adequate

resource management and a positive

ecological balance.

Promote gender equality, inclusion and

diversity.

Promote the creation of opportunities

and quality jobs.

Boost food health, reducing

malnutrition levels.

Manage water resources efficiently,

responsibly and sustainably.

Prioritize the reduction of our carbon

footprint, seeking to neutralize the

effects of climate change.

TARGET

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2 7

MAIN

ACHIEVEMENTS

W e p r o m o t e l a b o r

e q u a l i t y t h r o u g h

t h e i n s t a l l a t i o n o f

7 l a c t a t i o n r o o m s ,

c r e a t i n g s t r o n g e r

b o n d s w i t h o u r

e m p l o y e e s .

W e r e c y c l e a r o u n d

7 5 % o f t h e w a s t e w e

g e n e r a t e .

63% o f ou r

energy

consumpt ion

comes f rom

c lean sou rces .

W e i n v e s t 1 . 9 %

o f c o n s o l i d a t e d

n e t i n c o m e i n

s o c i a l p r o g r a m s .

W e c r e a t e d

S e m i l l e r o N u t r i s a

t o p r o m o t e g r o w t h

a t w o m e n - o w n e d

S M E s .

W e h a v e a S u s t a i n a b l e

A g r i c u l t u r e P r o g r a m .

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2 8

F I N A N C I A L

S T R U C T U R E

F I GURES I N MI LL I ONS OF MEX I CA N PESOS

1.48

1.62

1.41

1.72

1.54

1.70

1.20

1.30

1.40

1.50

1.60

1.70

1.80

1Q19 2Q19 3Q19 4Q19 1Q20 2Q20

Net Debt/ EBITDA

2,741

1,500

2,054

1,642

2,0892,310

4,241

3,537

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

1Q19 2Q19 3Q19 4Q19 1Q20 2Q20

Cash & Cash Equivalentes

Cash Loans

• P r o v i s i o n o f C r e d i t f o r M X N 2 . 0 b i l l i o n

i n O c t o b e r 2 0 1 9 , w i t h a t w o - y e a r

g r a c e p e r i o d a n d a n n u a l p a y m e n t s

f o r 1 0 y e a r s .

• P r o v i s i o n o f M X N 1 . 5 b i l l i o n i n l o n g -

t e r m c o m m i t t e d l i n e s i n M a r c h 2 0 2 0

t o s t r e n g t h e n t h e c a s h p o s i t i o n

d u r i n g t h e p a n d e m i c .

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DEBT STRUCTURE

C O N S O L I D A T E D F I G U R E S I N M I L L I O N S O F

M E X I C A N P E S O S .

T H E D E B T M I X I N C L U D E S H E D G E S .

RATES

MIX

H E R D E Z 13 H E R D E Z 17

BANK LOAN H E R D E Z 18H E R D E Z 17-2 Financial Debt 9,500

Average Cost 7.72%

Net Debt /EBITDA 1.7

Net Debt / Shareholder´s Equity

0.4

250 250 250 250 250 250 250 250

1,000

1,000

2,000 2,000

1,500

2020 2021 2022 2023 2024 2025 2026 2027 2028 2029

BANK LOAN CL

53%

47%

Fixed Floated

2 9

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A P P E N D I X

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1993

We entered the coffee

category

3 1

O U R L E G A C Y

1980

1990

We started exporting products

and changed our name to

Herdez

We entered the beekeeping

business with the acquisition

of Miel Carlota

We acquired Grupo Búfalo

and Pescados de Chiapas,

entering the canned tuna

category

1987

We created Fundación Herdez

to contribute and disseminate

new food products in Mexico

1991

We issued our IPO for Grupo

Herdez on the Mexican Stock

Exchange

1989

We signed a distribution

agreement with Kikkoman

2000

2008

Herdez Del Fuerte is created

2009

MegaMex, a subsidiary of Herdez Del

Fuerte, begins operations in the US

2006

We signed a distribution

agreement with Ocean Spray

2002

We created Barilla México and

started producing and selling

pasta in the Mexican market

2010

We created the Frozen segment with

the acquisition of Nutrisa in 2013 and

Helados Nestlé in 2015

2017

We started distributing for Frank’s and

French’s

MegaMex strengthens its portfolio

with the acquisition of Don Miguel

and Fresherized Foods in 2010 and

2011, respectively

2011

We partnered with Aires de Campo,

the leading company in organic food

in Mexico

2010

We signed a distribution

agreement with Reynold’s

1914

Compañía

Comercial Herdez is

established

1947

We created McCormick de

México; entering the

mayonnaise category.

1962

We created our own line of products under the Herdezbrand in the preserves segment.

The slogan “Con todaconfianza… es Herdez” is born

With the acquisition of Mole Doña María, we became the first company to produce mole on an industrial scale

Acquisition of Cielito Querido Café

and Moyo brand in 2019

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C O M M E R C I A L L E A D E R S H I P

Logistics Network

1 Nutrisa DC

2 Frozen DC

8 Freezing Chambers

21 Cross Docks

3 Hub DC

5 Peripheral DC 3 2

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P R E S E N C E I N 2 1 C O U N T R I E S

Mexico, United States, Germany, Aruba, Canada, South Korea, Costa Rica, Cuba, Ecuador, Spain, Guatemala, Honduras, Jamaica,

Nicaragua, New Zealand, Portugal, Dominican Republic, Czech Republic, Russia, Salvador and Switzerland.

3 3

B R A N D

P R E S E N C E

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3 4

HÉCTOR H E R N Á N D E Z - P O N S TORRES

Owner – Chairman

ENR IQUE H E R N Á N D E Z - P O N S TORRES

O w n e r - Vice president

FLORA H E R NÁND E Z DE MER INO

O w n e r – Board Member

•Has a law degree from Universidad

Anahuac and an MBA from the National

University of San Diego

•Experience in the sector since 1978

•Named Chairman in 2004

•Has held several positions in industry groups

including BASC, CONCAMIN and CANAINCA

•Bachelor´s degree in Business Administration

and a post- graduate degree in Marketing

and Business Management

•Experience in the sector since 1971

•Chairman of Megamex

ENR IQUE C A S T I L L O S Á N C H E Z ME J O R AD A

I n d e p e n d e n t

JOSÉ ROBERTO DANEL DÍAZ

I n d e p e n d e n t

E D U AR DO ORT IZ T IRADO S E R R ANO

I n d e p e n d e n t

•Bachelor´s degree in Business Administration

•Former Chairman of Maxcom Telecomunicaciones, Non-executive Chairman of Banco Nacional de

México and Vice Chairman and President of the Banking Association of Mexico

•Board member of Grupo Alfa, Southern Copper Corporation and Médica Sur

•Bachelor´s degree in Accounting and postgraduate

degree in Business Administration, Business

Management and Corporate Governance

•Chairman of the Corporate Governance Best

Practices Committee, member of the Latin American

Corporate Governance Institute and board member

of public and private companies

•Former CFO of Grupo Vitro, Grupo Desc and

Industria Peñoles

•Director at Aerobal and Gridimex

•Held positions as Corporate Vice President and General Manager at SC Johnson for Mexico and Central America

•Board member of ENACTUS, Una mañana para la comunidadand member of Fundación Xochitla

•Former board member at CONAR, CEMEFI and advisory council for Great Place to Work Mexico

LUIS R E B O L L AR CORONA

I n d e p e n d e n t

•Bachelor´s degree in Chemical Engineering

•Board member in Grupo Gigante, Grupo Sánchez and Corporación San Luis

•Held positions as Chairman in Satélites Mexicanos and Sandvik de México

B O A R D OF D I R E C T O R S

ANASOFÍA SÁNCHEZ JUÁREZ CARDOZE

I n d e p e n d e n t

•Bahelor´s degree in Marketing and a Master´s degree in Communication, Advertising and New Media

•Held positions as Director of Business in Mexico and Central America at Facebook, Brand Solutions Manager for Google and Commercial Leader for YouTube Mexico

•She currently serves as the CEO of Waze Mexico, and as a professor at the Higher Institute for Internet Development (ISDI) in the Internet Business Master

Michael Bernhard Jost

I n d e p e n d e n t

•Graduated in Economics and Business Administration

from the University of Bern

•He held the position of CFO in different entities of

Nestlé Group

•He served as a member of the Remuneration

Committee and the Compliance Committee at

Nestlé Brazil and Nestlé Mexico.

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3 5

HERDEZ* single

series

67% independent members

Assignment of individual

responsibilities for corporate

governance, labor and

environmental practices

I N D E P E N D E N T

6 7 %

Héctor Hernández-Pons Torres

Chairman

Enrique Hernández-Pons Torres

Vice President

Flora Hernández de Merino

Board Member

Enrique Castillo Sánchez Mejorada

José Roberto Danel Díaz

Chairman of the Corporate

Practices and Audit Committee

Eduardo Ortiz Tirado Serrano

Head of Labor Practices

Luis Rebollar Corona

Head of Environmental

Practices

C O R P O R A T EG O V E R N A N C E

O W N I N G

Michael Bernhard Jost

Anasofía Sánchez Juárez Cardoze

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W W W . G R U P O H E R D E Z . C O M . M X

FOR MORE INFORMATION:

[email protected]