present with confidence
DESCRIPTION
Present with Confidence. Interlink and Onyx. In late 2005, Interlink conducted a series of focus groups to design the next generation of presentation remote End User Goals Reliability Simplicity Stylish Design Confidence inspiring. Reliability. - PowerPoint PPT PresentationTRANSCRIPT
Present with Confidence
Interlink and Onyx
• In late 2005, Interlink conducted a series of focus groups to design the next generation of presentation remote
• End User Goals– Reliability– Simplicity– Stylish Design– Confidence inspiring
Reliability
“I’m afraid that my equipment will fail or won’t work with their computer.”– Number one fear in focus groups
Auto RF
• More and more products (Wireless Networks, Bluetooth, Wireless phones) use 2.4 GHz
• Dock the receiver into the remote to handle all setup
• Once docked a free secure ID is chosen
• Reliability ensured by Interlink’s frequency agile, frequency hopping protocol
Simplicity
“I don’t want to have to learn how to use a remote, I want to be able to hit the buttons in the dark and know what they do.”
• Simple design – Next Slide, Previous Slide, Blank Screen and Start Presentation
• Simple setup – Just plug in the receiver once
Stylish Design
“I want a remote that I can hide entirely in my hand but looks good enough to show off.”
• An iconic vision that combines functionality with style
• A completely palmable design
• Unique materials
Confidence Inspiring
• Clock vs. Timer– Focus groups tell us that timers make them
nervous• Count down – Always getting shorter• Its going to buzz or shake and throw you off
– Backlit clock is easier to use• Allows the benefit of being able to check time
discretely• No complicated setup procedure before each
presentation
History of Onyx
Roman soldiers believed that Onyx made them brave and daring.
During the Renaissance, Onyx believed to give eloquence upon the wearer
RemotePoint Onyx
Next SlidePrevious
SlideClock
Start Presentation
Blank Screen
Receiver stores in remote
Leatherette Case
New Brighter Laser
Creating End User Demand and Buzz
• Target First Movers and Influencers– PowerPoint Live– National Speaker Association
• Unique Press Launch– Product launched to two press only events
Digital Focus and CES Unveiled– Demo units to be put in the hands of everyone
from news broadcasters, motivational speakers to television personalities
Competition
• There are a wide variety of cheap presentation remotes– They all look and perform similar– Interlink breaks the pattern and has world class specs– Interlink has maintained #1 dollar share by focusing
on professional quality products
• This product not only has Interlink’s heritage of quality among professional speakers but has unique styling, cache and élan
Retail Friendly Product Packaging
• Self standing pyramid
• Peg Hook Design
• Product angled to show best view of clock and controls
• Storage tin becomes storage container
Presentation Remotes Line Up
VersaPoint Communicator
Entry Level30 Foot Range
Presentation Pilot Pro
Built in Mouse50 Foot Range
RemotePoint Presenter
Built in Mouse100 Foot Range
RemotePoint Navigator
Award winning styling50 Foot Range
RemotePoint OnyxUnique StylingBuilt In Clock
100 Foot Range
Thank you!