present with confidence

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Present with Confidence

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Present with Confidence. Interlink and Onyx. In late 2005, Interlink conducted a series of focus groups to design the next generation of presentation remote End User Goals Reliability Simplicity Stylish Design Confidence inspiring. Reliability. - PowerPoint PPT Presentation

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Page 1: Present with Confidence

Present with Confidence

Page 2: Present with Confidence

Interlink and Onyx

• In late 2005, Interlink conducted a series of focus groups to design the next generation of presentation remote

• End User Goals– Reliability– Simplicity– Stylish Design– Confidence inspiring

Page 3: Present with Confidence

Reliability

“I’m afraid that my equipment will fail or won’t work with their computer.”– Number one fear in focus groups

Page 4: Present with Confidence

Auto RF

• More and more products (Wireless Networks, Bluetooth, Wireless phones) use 2.4 GHz

• Dock the receiver into the remote to handle all setup

• Once docked a free secure ID is chosen

• Reliability ensured by Interlink’s frequency agile, frequency hopping protocol

Page 5: Present with Confidence

Simplicity

“I don’t want to have to learn how to use a remote, I want to be able to hit the buttons in the dark and know what they do.”

• Simple design – Next Slide, Previous Slide, Blank Screen and Start Presentation

• Simple setup – Just plug in the receiver once

Page 6: Present with Confidence

Stylish Design

“I want a remote that I can hide entirely in my hand but looks good enough to show off.”

• An iconic vision that combines functionality with style

• A completely palmable design

• Unique materials

Page 7: Present with Confidence

Confidence Inspiring

• Clock vs. Timer– Focus groups tell us that timers make them

nervous• Count down – Always getting shorter• Its going to buzz or shake and throw you off

– Backlit clock is easier to use• Allows the benefit of being able to check time

discretely• No complicated setup procedure before each

presentation

Page 8: Present with Confidence

History of Onyx

Roman soldiers believed that Onyx made them brave and daring.

During the Renaissance, Onyx believed to give eloquence upon the wearer

Page 9: Present with Confidence

RemotePoint Onyx

Next SlidePrevious

SlideClock

Start Presentation

Blank Screen

Receiver stores in remote

Leatherette Case

New Brighter Laser

Page 10: Present with Confidence

Creating End User Demand and Buzz

• Target First Movers and Influencers– PowerPoint Live– National Speaker Association

• Unique Press Launch– Product launched to two press only events

Digital Focus and CES Unveiled– Demo units to be put in the hands of everyone

from news broadcasters, motivational speakers to television personalities

Page 11: Present with Confidence

Competition

• There are a wide variety of cheap presentation remotes– They all look and perform similar– Interlink breaks the pattern and has world class specs– Interlink has maintained #1 dollar share by focusing

on professional quality products

• This product not only has Interlink’s heritage of quality among professional speakers but has unique styling, cache and élan

Page 12: Present with Confidence

Retail Friendly Product Packaging

• Self standing pyramid

• Peg Hook Design

• Product angled to show best view of clock and controls

• Storage tin becomes storage container

Page 13: Present with Confidence

Presentation Remotes Line Up

VersaPoint Communicator

Entry Level30 Foot Range

Presentation Pilot Pro

Built in Mouse50 Foot Range

RemotePoint Presenter

Built in Mouse100 Foot Range

RemotePoint Navigator

Award winning styling50 Foot Range

RemotePoint OnyxUnique StylingBuilt In Clock

100 Foot Range

Page 14: Present with Confidence

Thank you!