Index

introduction 3

design - paper 4

online - website 5

online- social media 6

video 7

marketing tools 8

contact 9 Contact

f4mmedia@gmail.com

08432895485

http://www.f4mmedia.co.uk

IntroductionEvery business has to engage in some sort of marketing and promotion. That marketing and promotion may be just word of mouth.For many though, this is not enough. On top of this, given a bad state of the economy generally may make businesses pull in their belts. The first thing to go is often the market-ing and promotion.

Every business has to have its own shopfront. The shopfront may simply be just that, a physical shop front. For others their online pres-ence, their website, their social media is their shopfront.

F4mmedia aims to help small and new businesses with all of the above. We can give a cost effective approach to improving, adding to your marketing, your promo-tion, your branding, making your shop front shine.It is increasingly the case that social media and different forms of content are be-ing used by businesses, from small to large, in their marketing mix. People do not watch the adverts on tv, or read magazines and papers, as much as they used to. It is more and more the case that people will actively search out information on prod-ucts and services, very often online. Although the yellow pages in paper form is still used by people, more and more the online version is used by people, young and old, to search for what they need.

So, what can we do for you?The first we can do is listen carefully to what you need. We are not one of those firms who sell you anything they feel like, whether you need it or not. We would prefer to listen, understand your needs, then, if we have an answer, do something about it. We don’t want one off clients or customers. We prefer proper ongoing rela-tionships with our clients. If we can’t help, it is better that the prospective client tells their friends that we have been honest and straightforward, helpful in that way.

a brand is an identitya product one part of that

Paper based marketing and design

We can help with the design of your basics:- logos, produced in a variety of formats, various resolutions and sizes- business cards- brochures, we can also help to find a suitable printer- flyers, posters and more.

Branding is important to any business. Having the right image, style and message to put out to your clients or customers, is a must.We have stock images to help in this or we can design from scratch.

good ideas don’t care who have them

you can’t answer questions not asked

Online presence and marketing

Website

Even if you have a physical shop, studio, workshop, office or the like, having a suit-able website is a must for most businesses. It is true that not all have the true need for a website, and so we would not seek to sell this to businesses such.For the new and small business, we have a range of templates which can be adapt-ed to the needs of almost any business. We can add specific design elements of your own, or elements we can design for you. We can also help getting the website online, getting it hosted. There are very cheap options, some even free.

Any website needs good content as well as good design. There is nothing worse than a website which is littered with spelling mistakes, the wrong images, end-lessly rattles on about stuff. It will need a properly organised site map, the right pages, proper, relevant and useful images, the right text organised in the best way possible for your business.We can help with the overall design, site navigation, useful and attractive im-ages, text to suit your needs. On top of the text and graphic content, we can add video and animation. We can film suitable content to add to the punch and mes-sage of your site. We can create flash banners and other animations for you, giving your site that extra appeal.

If a website is to work properly, it needs to follow a number of principles:- it needs to be direct- attractive- punchy- informative.

40% of internet time is spent researching products and services

Social mediaSocial media is the new, big thing for businesses, even the small and the new ones. It can be a frightening prospect, getting online. If you are not careful you can end up spending far too much time on wasted effort.We can help. We offer a free initial consultation. From there we can start to decide which channels and platforms are the best for you. From that position we can begin to frame a suitable campaign or hand over a plan for a useful social media mix. We can give you advice and show you ways to make the effort of a social media presence or campaign a lot less than it all too often is. Time and effort saved is always useful.

As with all marketing, social media is nothing without good content. If you are busy, have the right channels for your business but are putting out garbage, then the returns will be garbage. Good content in terms of text, graphics, photos, video and audio is an addition to your branding and your marketing. The value comes not only in the quality of the content but its relevance. It needs to fit with all of your efforts, it needs to be part of a whole.

We can help in these ways:- a general consultancy on your social media, offering help and advice on your social media mix, the channels you use, ways to make it easier to update and spread the effort- setting up the channels you need and the tools to use beyond those- creating a social media campaign, designing it to the needs of your business- managing that campaign so that you do not have to- creating specific pieces of content for your social media efforts, text, graphics, video, audio

Video contentVideo is being more and more in business circles, even for small and new businesses. It is no longer the sole province of larger businesses. It is also easier to add to websites or share online through all sorts of hosting sites.

Your video could be in-venue, in-store advertising, per-haps lobby video, ie., using screens in the public areas of your workplace, your place of business. It could just be an addition to your website or on a variety of different hosting sites – youtube, vimeo, metacafe, perhaps on a cloud hosting site such as Brightcove or Vidcaster.

There are many different sorts of video uses for business. Onemarketmedia, the leading marketing company on the eastern seaboard of America, counts 51 different uses of video.Within these different forms of video there are:- product or service demonstrations- testimonials- vox pops- staff and management messages- general introductions- how to or diagnostic videos- event listings- event retrospectives- video whitepapers- general product or service advertisements.To name but a few.

you can’t use footage you have not taken

We can create the video content you need. We can film, add effects, animations, text, adding credits titles, graphic imagery, audio (spoken soundtrack, voiceover or music, incidental or otherwise).We can supply this in a variety of different formats, frame sizes and reso-lutions.

Marketing and promotional tools

We can help to create content for flash drives (USB sticks), dvd’s, cd’s, some of it automat-ed, with your own bespoke content.Coming soon apps for businesses, for a vari-ety of platforms including android, blackberry and iPhones.

We cna help with the audio you need for your marketing and promotions.If you need event visuals, we can help there too

Contact

f4mmedia@gmail.com

08432895485

www.f4mmedia.co.uk

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