Prescription for ExerciseA 2016 Initiative: Phase I

#NMAExerciseRx

Statement of Need: Obesity

The Obesity Crisis

• African American adults are nearly 1.5 times as likely to be obese compared with White adults.

• Approximately 47.8 percent of African Americans are obese (including 37.1 percent of men and 56.6 percent of women) compared with 32.6 percent of Whites (including 32.4 percent of men and 32.8 percent of women).

Trends in Physical Inactivity

• The percentage of adults who do not engage in any leisure time physician activity is higher among African Americans (31.9%) and Latinos (34.6%) than Whites (22.2%).

• 60% of adults are not sufficiently active to achieve health benefits

• A study of more than 30,000 healthy adult US women found that middle-aged women need at least an hour of moderate activity a day to maintain a healthy weight without restricting calories

Source: Office of Minority Health

A Prescription for Exercise

• A Prescription for Exercise is an initiative created by the National Medical Association to encourage membership to include physical activity when designing treatment plans for patients.

• The NMA will convene five (5) meetings with member providers on the importance of writing exercise prescriptions at the conclusion of each office visit

• Members will be re-educated on coaching techniques to effectively counsel overweight/obese patients

Program Overview

Prescription for Exercise

• Prescription for Exercise was piloted at the NMA’s Annual Scientific Session in Detroit, 2016

• The OBGYN Section led by Theodore Jones, MD hosted a lunch presentation

• More than 80 physicians attended and the response was overwhelmingly positive

Detroit, 2016

Prescription for Exercise Tour

Region V

April 15-16, Kansas City, MO

Region IV

April 29-May 1, Cincinnati, OH

Georgia State Medical Association

June 15-18, Hilton Head, SC

Annual Scientific Assembly

July 30-August 3

2016 Prescription for Exercise Tour

James Gavin, MD

Karen Cooper, DO

Ayotunde Dokun, MD

Linda Bradley, MD

Outstanding Faculty with More to Be Announced

#NMAexerciseRx Launch Coverage

Broadcast

• Tom Joyner Morning Show: 8 million listeners

Digital

• Black America Web: 900,000 monthly uniques

• Black Health Matters: 300,000 monthly uniques

Our Initiative Has Been Amplified in Social Media

More than 21K Followers Means That Our Message Resonates With Physician Communities

Conclusion

• We trust that the members of the National Medical Association will become stakeholders in the exciting initiative

• We want to hear from you on how you’ve integrated this messaging into your practice

• Enhancements will be announced at the Annual Scientific Assembly July, 2016