Preparing For The S7 Launch & Release

Looking Back On Learnings From The S6

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Preparing For The S7 Launch & Release

Looking Back On Learnings From The S6

The day of the press launch saw Samsung S6 searches almost double. Searches spiked even more next day, growing by 4X across devices. The handset release saw a notable increase in volume to 125% vs. the index over the first five days

across devices

Samsung S6 searches soared for the first four days following the press launch, and then settled at a more modest level before seeing a further uptick at the handset launch

Samsung S6 search queries indexed to the average volume from the 1st Feb – 1st May 2015, split by device, UK Bing and Yahoo sites

PC took the lead pre and post press launch, accounting for 56% and 51% of Samsung S6 searches in February and March. However in April, mobile begins to overtake PC and is responsible for 59% of Samsung S6 searches

Samsung S6 searches were led by PC pre and post press launch but mobile led in the lead up to the handset release

Samsung S6 search queries daily volume share, split by device between 1st Feb – 1st May 2015, UK Bing and Yahoo sites

Mobile proved popular for Samsung S6 accessories searches, accounting for 93% of searches. PC remained dominant in other search categories but maintained tight margins with mobile for S6 Brand Core searches

Samsung S6 accessories searches largely came from mobile whilst PC led in other S6 search categories

Samsung S6 search queries volume, categorized by query category and split by device between 1st Feb – 1st May 2015, UK Bing and Yahoo sites*S6 Brand Core is defined as queries that are focused purely on the handset name and it’s release*S6 Specifications are defined as queries that are focused on features of the handset e.g. camera, battery life *S6 Accessories are defined as queries that are focused on the external additional accessories to the handset e.g. cases, covers*S6 Reviews are defined as queries that are focused on reviews relating to the handset

Samsung S6 searches started the week strong on PC, with PC accounting for 56% and 48% of searches on Monday and Tuesday.

From Wednesday onwards, Mobile overshadowed PC. Eventually peaking on Saturday and Sunday, accounting for 61% and 57% of searches

Mobile dominated Samsung S6 searches on the weekend whilst PC was strong at the beginning of the week

Samsung S6 search queries volume categorized by day of week, split by device between 1st Feb – 1st May 2015, UK Bing and Yahoo sites

Samsung S6 search audience on Bing Ads

Samsung S6 search queries volume, categorized by age and gender demographics between 1st Feb – 1st May 2015, UK Bing and Yahoo sites

Samsung S6 search queries indexed to the average volume from the 10th Apr – 12th Apr, split by device, UK Bing and Yahoo sites

Samsung S6 searches rose in the evenings for mobile & tablet but peaked during late morning for PC

9pm attracted the most mobile and tablet traffic whilst 11am attracted the most PC traffic across the first three days of the handset release

Daily CPC and CTR on ads generated by Samsung S6 search queries between 1st Feb – 1st May 2015, UK Bing and Yahoo sites

CTR on ads for Samsung S6 searches grew immediately following the press launch. However CPCs rose later in the last three weeks before the handset release

CTR doubled on the day of the press launch, rising from 3% to 6%. This engagement was maintained throughout March and April, with CTR averaging 5%. CPC rose strongly later, starting from the 20 th March. CPCs averaged £0.66 and £1.00 in March and April compared to just £0.33 in February

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Top 10 Samsung S7 keywords for the upcoming launch and release

Top 10 Samsung S6 search queries split by query category, all devices & demographics, UK Bing and Yahoo sites, 1 st Feb – 1st May 2015*S6 Brand Core is defined as queries that are focused purely on the handset name and it’s release*S6 Specifications are defined as queries that are focused on features of the handset e.g. camera, battery life *S6 Accessories are defined as queries that are focused on the external additional accessories to the handset e.g. cases, covers*S6 Reviews are defined as queries that are focused on reviews relating to the handset

1. samsung s7 specs2. samsung galaxy s7 specs3. galaxy s7 specs4. s7 specs5. samsung galaxy s7 features6. samsung s7 features7. samsung galaxy s7

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1. audi s72. s7 car3. saleen s74. huawei s75. Audi A7 Sportback6. S72 7GX7. S7icky8. S73 Planning

Applications9. Vax S710. s7 airline11. Acer Aspire S7 39212. Volaris S7 Rollator13. S75 3DH14. s7 airlines15. s7 audi16. S7 audi17. audi S7

18. s7 add19. s7 120020. s7 dealers21. s7 add22. s7 software23. s7 39224. s7 add this25. s7 30026. s7 20027. spectro s728. nikon s729. s7 ep30. uhc s731. minecraft s732. s7 programming33. s7 airline

Samsung S7 negative keywords to consider for the upcoming launch and release

• Ensure there’s room in your budget to capture traffic around the launch and release

• Start bidding early - CTR is high post press launch but CPCs are still low and rise later in the last few weeks before the handset release

• Engage your mobile users post handset release • Take a look at your bid modifiers (age, gender and device)• Capture coverage on top traffic keywords• Maintain relevancy through implementing top negative keywords• Up your visual appeal: opt into Sitelink, Location and App extensions

Top recommendations for the upcoming Samsung S7 launch and release

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