Prepareathon logo usage guidelines

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Table of Contents

About the Logo ..............................................................................................................................1

Logo Guidelines .............................................................................................................................2

General Usage Guidelines ...........................................................................................................2

Requesting the Logos ..................................................................................................................2

Termination of Use .......................................................................................................................3

Contact FEMA ..............................................................................................................................3

Correct Use of the Logo ................................................................................................................4

Logo Size......................................................................................................................................4

Logo Color ....................................................................................................................................4

Additional Logo Variations ...........................................................................................................5

Clear Space ..................................................................................................................................5

Backgrounds ................................................................................................................................6

Rotation and Orientation ..............................................................................................................6

Logo Misuses ...............................................................................................................................6

Trademark Symbol .......................................................................................................................7

Standard Logo Trademark Acknowledgments ............................................................................8

Available File Formats and Uses .................................................................................................8

Customizing the Logo ................................................................................................................ 10

Customizable Logos .................................................................................................................. 10

Logo Size................................................................................................................................... 11

Clear Space ............................................................................................................................... 12

Typography................................................................................................................................ 12

Appendix A: Trademark Consent to Use Agreement ............................................................. 13

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About the Logo

Prepareathon™ is a Federal Emergency Management Agency (FEMA) program designed to motivate people and communities to take action to prepare for and protect themselves against disasters. Organizations and communities conduct Prepareathon events to encourage participants to take specific actions that will help protect them from the disasters most likely to affect them and their community. The goal of the Prepareathon program is to build a more secure and resilient Nation by increasing the number of individuals who understand which disasters could happen in their community and practice the preparedness actions they need to take to protect themselves.

The Prepareathon logo is a graphic mark designed to aid public recognition and to provide consistency for the purposes of communication and promotion.

The U.S. Department of Homeland Security (DHS), through FEMA, owns the Prepareathon trademark. As the owner, DHS has the legal responsibility to maintain the credibility and integrity of the Prepareathon logo from any intentionally misleading purpose or misguided use. FEMA encourages communities, organizations, and other stakeholders to customize the Prepareathon logo when hosting events to demonstrate local ownership. Customizing the logo offers the following benefits:

■ Provides a recognizable name to support promotion to participants ■ Connects a community or organization with other Prepareathon events across the country

These Prepareathon Logo Usage Guidelines explain the elements of the logo, basic specifications for reproduction, and proper use and customization of the Prepareathon logo.

These guidelines must be adhered to at all times and any misuse will be documented and addressed.

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Logo Guidelines

General Usage Guidelines Use of the Prepareathon logo is regulated. Below are some basic do’s and don’ts.

Do

■ Use the official and customizable logos to represent your engagement with the Prepareathon program.

■ Use the recommended image sizes.

■ Use the approved digital artwork files. ■ Use clear space to isolate the logo from competing graphic and page elements. ■ Use the appropriate trademark symbol. ■ Identify that the Prepareathon program is a program of the U.S. Department of Homeland

Security on documents produced in support of the program.

Don’t

■ Alter the logo except when customizing the logo in accordance with these Prepareathon logo usage guidelines.

■ Rotate or change the direction of the logo. ■ Alter the font. ■ Change the color of the logo except in accordance with these Prepareathon logo usage

guidelines. ■ Use any other marks or logos to represent the Prepareathon program. ■ Use the logo for any commercial or for-profit purpose.

Requesting the Logos To request the Prepareathon logo you must agree to the terms of the Consent to Use Agreement (see Appendix A: Trademark Consent to Use Agreement). By registering your event online and acknowledging that you have read and agree with the Prepareathon™ Consent to Use Agreement, FEMA will provide the requested logo. This agreement with the Prepareathon Consent to Use Agreement will create a limited license allowing your use of the Prepareathon logo, and the user will be referred to as the licensee.

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Termination of Use Upon termination, licensees must immediately stop all use and destroy any material, goods, or other documentation in their possession or control that contain the logo.

Contact FEMA The Prepareathon Logo Usage Guidelines help participants effectively use and promote the Prepareathon brand. If you would like to use the marks in a way that is not indicated in this document, please contact FEMA at prepareathon@fema.gov.

FEMA also requests that any reports of misuse of the logos be reported to prepareathon@fema.gov.

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Correct Use of the Logo

Logo Size To ensure that the logo is legible and recognizable, the logo should be displayed at a size no smaller than 2 inches wide for print materials, and 170 pixels wide for web, screen, or social media use.

There is no limit on how large the logo can be. The size will be different for each creative product and will largely depend on the purpose and goal of that item. For example, the logo will need to be larger on posters than on flyers. Some examples are below.

■ Flyer, 8.5 x 11 (U.S. Letter), logo size: 3” wide ■ Poster, 24 x 36, logo size: 9” wide

Logo Color For logos in full color, use the following colors:

For four-color process printing, refer to the CMYK values shown above. Please ensure that your printing colors match the colors identified on the chart as closely as possible.

For on-screen applications, refer to the RGB values specified above.

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Additional Logo Variations The preferred style of the Prepareathon logo is full color. Logo artwork is available in four-color process (CMYK) and RGB web versions. Black and white, reverse, and grayscale versions are also available (see below for examples).

Clear Space Clear space helps focus sight on the logo as opposed to around the logo. Competing graphic and page elements—such as text, photography, or background patterns—can divert attention away from the logos.

To determine the amount of clear space to use around the Prepareathon logo, refer to the logo example immediately below and follow these steps:

■ Determine the final size of the Prepareathon logo that is being used.

■ Identify the amount of clear space to use around the logo by using the height of the “P” in Prepareathon.

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Backgrounds A white background provides the logos with a clean, crisp contrast. If using a color variation of the logo, ensure that the background colors provide proper contrast.

Rotation and Orientation The logo must always be oriented horizontally.

Logo Misuses Incorrect use of the Prepareathon logo can compromise the integrity, effectiveness, and public recognition of the brand. To ensure accurate and consistent reproduction of the logos, always use the approved digital artwork. Never alter, add to, or re-create the Prepareathon logo other than by proper customization where appropriate. Several examples of logo misuse are provided below.

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Trademark Symbol When using the Prepareathon logo, the trademark symbol (TM) is placed below and to the right of the “n” in the word Prepareathon. Each of the provided logo files and templates includes proper placement of the trademark symbol.

When referring to the Prepareathon program in the text or copy of letters, memos, press releases, white papers, advertising, slides, video, and other multimedia presentations:

Place the trademark symbol (TM) in superscript after the word Prepareathon (e.g., Prepareathon™). This should be done at the most prominent use (usually a headline) and again on the first occurrence in copy.

When referring to the Prepareathon program in text in presentation graphics:

Place the trademark symbol (TM) in superscript after the word Prepareathon (e.g., Prepareathon™) on the first occurrence on each page and slide.

When referring to the Prepareathon program in the text or copy of newsletters, magazines, and publications containing multiple articles:

Place the trademark symbol (TM) in superscript after the word Prepareathon (e.g., Prepareathon™) on the first occurrence in the table of contents and headlines, as well as on the first occurrence in every article in which Prepareathon is used.

When referring to the Prepareathon program in the text or copy of brochures, annual and quarterly reports, books, technical documentation, and other bound documents:

Place the trademark symbol (TM) in superscript after the word Prepareathon (e.g., Prepareathon™) on the first occurrence in the table of contents and headlines, as well as on the first occurrence in text.

When referring to the Prepareathon program in text of charts or graphs:

Place the trademark symbol (TM) in superscript after the word Prepareathon (e.g., Prepareathon™) in all charts or graphs, as they could be copied or pulled and used independently.

When the logo is registered with the U.S. Patent and Trademark Office, DHS/FEMA will require use of the registration symbol (®) in place of the trademark symbol (TM).

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Standard Logo Trademark Acknowledgments Proper use of the logo requires acknowledgment of DHS ownership of the logo. Proper acknowledgment may be accomplished by placing an asterisk next to the logo and stating in the document:

*A program of the Department of Homeland Security.

Proper acknowledgment may also be accomplished by placing, in legible font, the following statement on the same page as the use of the logo:

Prepareathon™ is a program of the Department of Homeland Security.

Available File Formats and Uses The Prepareathon logos are available in multiple file formats and several different color variations.

EPS: EPS files are best used for commercial printing and are in conjunction with software applications such as Adobe Illustrator, Adobe PageMaker, Adobe InDesign, Corel, Quark XPress and Macromedia Freehand. EPS files have the advantage of being easily adjustable to any size needed. An EPS file may not be viewable without image editing software such as those mentioned above.

TIF: TIF files are best used for commercial printing but can also be imported into a Microsoft Office or WordPerfect document to be printed on a desktop printer.

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JPG: JPG (or JPEG) files are best used for rectangular images (with a white background) on a website. A JPG can also be imported into a Microsoft Office or WordPerfect document to be printed on a desktop printer.

PNG: PNG files are best used where a transparent background is preferred for websites or PowerPoint presentations.

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Customizing the Logo

The Prepareathon program allows for limited customization of the Prepareathon logo to achieve local ownership for promotion while providing consistency of communications. The logo includes standard elements that cannot be changed, which ensures a uniform brand. Licensees can customize the logo by including the organization’s name in the designated area. Recognizing that communities across the Nation are affected by various hazards, Prepareathon offers several hazard-specific options available on the Prepareathon section of ready.gov.

Customizing the Prepareathon logo must be done with care and precision. Consistent reproduction across all types of applications—print materials, presentations, advertisements, websites, exhibits, and even stationery—will reinforce the mission and result in a greater awareness of the Prepareathon program.

The following explains the basic specifications for customized reproduction, including color and size requirements. Examples of unacceptable applications of this identity system have also been included. Please use these guidelines and the approved digital artwork when customizing and reproducing the Prepareathon logo.

Customizable Logos The only portion of these logos that is customizable is the space above “Prepareathon,” where an entity may insert the state, community, or organization name.

Choose the appropriate logo or hazard-specific logo and type in the appropriate entity name. Here are some examples:

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Logo Size To ensure that the logo is legible and recognizable, the customizable logos should be displayed at a size no smaller than 2 inches wide for print materials, and 170 pixels wide for web, screen, or social media use.

There is no limit on how large the customized logos can be. The size will be different for each creative product and will depend on the purpose and goal of that item. For example, logos will need to be larger on posters than on flyers. Some examples and sizes are below.

■ Flyer, 8.5 x 11 (U.S. Letter) logo size: 3” wide ■ Poster, 24 x 36 logo size: 9” wide

The full set of available logos can be found on the Prepareathon website at ready.gov/prepare.

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Clear Space Clear space helps focus sight on the logo as opposed to around the logo. Competing graphic and page elements—such as text, photography, or background patterns—can divert attention away from the logos.

To determine the amount of clear space to use around the Prepareathon logo, refer to the logo example immediately below and follow these steps:

■ Determine the final size of the Prepareathon logo that is being used. ■ Identify the amount of clear space to use around the logo by using the height of the “P” in

Prepareathon.

Typography To help create a consistent look and feel, use the Arial font to customize the logos with the community or organization name, but do not modify the word “Prepareathon”.

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Appendix A: Trademark Consent to Use Agreement

To agree to the Consent to Use Agreement, users must register on the website and acknowledge they have read and agree to the terms.

U.S. DEPARTMENT OF HOMELAND SECURITY, FEDERAL EMERGENCY MANAGEMENT AGENCY

This Trademark Consent to Use Agreement (“Agreement”) is entered into and between the U.S. Department of Homeland Security (“DHS”), through the Federal Emergency Management Agency (“FEMA”), located at 245 Murray Lane, Washington, DC 20528, and You (“Licensee”) for the purpose of allowing the Licensee to use the PrepareathonTM trademark (“Mark”) in connection with and support of FEMA’s Prepareathon program.

As of the date of agreeing to this Agreement, and for good and valuable consideration acknowledged and received, DHS/FEMA and the Licensee agree to the following:

1.0 Grant of License

1.1 DHS/FEMA hereby grants the Licensee a non-exclusive, royalty-free use of the Mark as described in the Prepareathon Logo Usage Guidelines for authorized use and customization.

1.2 Licensee intends to support the Prepareathon program to build a more secure and resilient Nation by increasing the number of individuals who understand which disasters could happen in their community, know what to do to be safe and mitigate damage, and take action to increase their preparedness.

1.3 The Mark is the visual identity associated with the Prepareathon program and is a DHS-owned trademark.

2.0 Authorized Uses

2.1 Licensee is authorized to use and customize the Mark in support of the Prepareathon program in accordance with the Prepareathon Logo Usage Guidelines.

2.2 Licensee shall not display the Marks on any commercial merchandise (e.g., shirts, key chains, mugs, mouse pads) offered for sale unless specifically authorized in writing by DHS/FEMA.

3.0 Proper Usage and Display of the Marks

3.1 Licensee shall use the Mark in accordance with the Prepareathon Logo Usage

Guidelines.

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3.2 Licensee shall not use the Mark in a manner or context that reflects unfavorably upon DHS/FEMA, or which will diminish or damage the goodwill associated with the Mark.

3.3 Licensee acknowledges that use of the Mark incurs a fiduciary duty to maintain the integrity and consistency of the Mark as set forth in the Prepareathon Logo Usage

Guidelines.

3.4 Licensee shall indicate DHS ownership of the Mark by placing an asterisk next to the Mark and stating in the document:

*A program of the Department of Homeland Security

Proper acknowledgment may also be accomplished by placing, in legible font, the following statement on the same page as the use of the Mark:

Prepareathon™ is a program of the Department of Homeland Security.

4.0 Prohibition Against Sublicensing

4.1 Licensee is not authorized by DHS/FEMA to license or transfer the Mark.

5.0 Trademarks Symbols and Placement

5.1 When using the Mark, the Licensee shall ensure that the trademark symbol (TM) is placed immediately to the bottom right of the Mark. When referring to the Prepareathon program in text or copy, Licensee shall place the symbol (TM) in accordance with the Prepareathon Logo Usage Guidelines. When the Mark is registered with the U.S. Patent and Trademark Office, DHS/FEMA will require the Licensee to replace the trademark symbol (TM) with the registration symbol (®).

6.0 Miscellaneous

6.1 Licensee acknowledges that nothing in this Agreement shall effect any transfer of copyright, trademark, or any other applicable intellectual property rights or title from DHS/FEMA to the Licensee, and no other use of DHS intellectual property is authorized.

6.2 Use of the Mark in violation of this Agreement and as set forth in the Prepareathon

Logo Usage Guidelines may result in legal action. Upon notice from DHS/FEMA, Licensee agrees to discontinue use of the Mark.

7.0 Termination

7.1 This Agreement may suspend or terminate at any time if DHS/ FEMA, at its sole discretion, finds that use of the Mark does not conform to the Prepareathon Logo Usage

Guidelines.

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7.2 DHS/FEMA may also unilaterally terminate this Agreement if FEMA, at its sole discretion, finds that the Mark is being used in a manner that is abusive or offensive.

7.3 This Agreement may be terminated at any time by either party through a written instrument signed by both parties.

8.0 Acceptance of the Agreement

By agreeing to the terms of this Trademark Consent to Use Agreement, the Licensee agrees:

8.1 to adhere to all terms and conditions of this Agreement and that he or she is authorized to accept the terms and conditions of this Agreement on behalf of the Licensee;

8.2 acknowledges that any permission granted for use of the Prepareathon Marks will not constitute an endorsement by DHS/FEMA or the U.S. Government of the Licensee or of any commercial interests related to the Licensee. Licensee, furthermore, will not state or imply that DHS/FEMA or the U.S. Government endorses the Licensee or the goods and services associated with the Licensee; and

8.3 that the Licensee subscribes to the objectives and goals of the Prepareathon program, but must represent themselves as an independent entity and not as part of DHS/FEMA or the U.S. Government.