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Page 1: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”
Page 2: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”

Preparation

https://www.google.com/imgres?imgurl=https://pre00.deviantart.net/af83/th/pre/f/2014/318/d/3/free_parking_by_thedrifterwithin-d86fgw8.png&imgrefurl=https://thedrifterwithin.deviantart.com/art/Free-Parking-494528840&docid=eBLkSH6tknJxhM&tbnid=puKI2Rcr-l3CTM:&vet=10ahUKEwixn-3O9ujXAhUO6KQKHcH-AnAQMwjDASgoMCg..i&w=894&h=894&bih=575&biw=1219&q=free parking&ved=0ahUKEwixn-3O9ujXAhUO6KQKHcH-AnAQMwjDASgoMCg&iact=mrc&uact=8
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https://www.google.com/imgres?imgurl=https://get.pxhere.com/photo/outdoor-winter-night-city-travel-europe-evening-tower-landmark-cathedral-christmas-place-of-worship-uk-scotland-european-britain-scottish-edinburgh-xmas-night-photography-638967.jpg&imgrefurl=https://pxhere.com/en/photo/638967&docid=NoG6dxRouDUhqM&tbnid=I-Mz8HW4IRRFvM:&vet=10ahUKEwia4d7MgOnXAhUDPFAKHf0YDZgQMwhyKCkwKQ..i&w=3138&h=4007&bih=575&biw=1219&q=outdoor lighting scotland building&ved=0ahUKEwia4d7MgOnXAhUDPFAKHf0YDZgQMwhyKCkwKQ&iact=mrc&uact=8
Page 3: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”

Cleaning Up

https://i.imgur.com/FABP99l.jpg
https://i.imgur.com/FABP99l.jpg
https://i.imgur.com/oBCDd0Z.jpg
https://i.imgur.com/oBCDd0Z.jpg
Page 4: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”

Streamlined Approach

Aberdeen

365 Events

Strategy

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwjG5qSZ_ejXAhWKZlAKHZCtAWcQjRwIBw&url=http://www.wilddolphins.org.uk/aberdeen-inspired/&psig=AOvVaw067DTY6yJia3d0W2ButBvH&ust=1512223372973815
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwjG5qSZ_ejXAhWKZlAKHZCtAWcQjRwIBw&url=http://www.wilddolphins.org.uk/aberdeen-inspired/&psig=AOvVaw067DTY6yJia3d0W2ButBvH&ust=1512223372973815
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Page 5: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”

Marketing

https://www.google.com/imgres?imgurl=http://redenergypromotions.com.au/wp-content/uploads/2016/11/Marketing-Planning-Strategy.jpg&imgrefurl=http://www.digibookscafe.com/category/marketing/&docid=m1JrB_qqalthpM&tbnid=gMTlJnTnm7-LuM:&vet=10ahUKEwiRmq6b-ujXAhVDKuwKHb_5AoQ4ZBAzCDEoLzAv..i&w=3000&h=2390&bih=575&biw=1219&q=marketing&ved=0ahUKEwiRmq6b-ujXAhVDKuwKHb_5AoQ4ZBAzCDEoLzAv&iact=mrc&uact=8
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Page 6: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”

Liaise with Businesses

Page 7: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”
Page 8: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”

“Clean it up, make it

pedestrian

friendly, attract a

better class of

retailer & stage

more events.”

Page 9: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”

8 Weeks

Shop Local

Street Party

Health &

Wellbeing

Youth & Art

Comedy

Food & Drink

Music

Local History

Page 10: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”
Page 11: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”
Page 12: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”
Page 13: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”
Page 14: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”
Page 15: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”
Page 16: Preparation - Aberdeen & Grampian Chamber of Commerce...“Cleanit up, make it pedestrian friendly, attract a better class of retailer & stage more events.”

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