premium krunal
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Premium Brands
A brand is considered premium only when we believe
it is worth the price
A premium brand is built upon specific tangible and
intangible attributes that give it a sense worth :-
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Sensual It arouses our senses and feels
indulgent. It is an experience. We want to touch
it; we enjoy looking at it.
RareIt represents a discerning choice, intriguing
because it is uncommon.
Confident It projects a feeling of intrinsic worth.
Quality It is consistent and shows obsessive
attention to detail.
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PREMIUM Fashion
ASTELLAATOMICBALLYBENETTONBENSONBETTY BARCLAYBLUMARINECACHAREL
CANALICERRUTI 1881CONTE OF FLORENCEERMENEGILDO ZEGNAESCADAESCADA KIDSESCADA SPORTFURLAGEOX
GIL BRETKRIZIA & BORJILA PERLAMARIELLA BURANIMARIETTA GROSELJMAXMARAMELLINI FASHIONMISSONIMORELLATO
NANNINIPALMERSPAUL SMITHPIERRE KUNZPOLLINISTEFANELTRIUMPHVERA MONTVERSACE COLLECTION
VERSACE JEANS COUTUREVOLANTWOLFORD
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PREMIUM Accessories
AUDEMARS PIGUETBLANCPAINBLUE WILLI'SBREITLINGBVLGARICARRERA Y CARRERACARTIERCHOPARDDAMIANI
DANIEL ROTHDIORDUBEY & SCHALDENBRANDESCADA FINE JEWELRYFABERGFAONNABLEFENDIFIBO STEELGIORGIO ARMANIGIORGIO VISCONTIGIRARD-PERREGAUXGLASHTTE ORIGINALGUCCIH.STERNHARRY WINSTONHUBLOTIDCJAEGER-LECOULTREMIKIMOTOOSCAR DE LA RENTAPANERAIPARMIGIANIPASQUALE BRUNIPIAGETREDGREENROGER DUBUISROLEXSAFILOS.T. DUPONTULYSSE NARDINVARILUX PHYSIOZENITH
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PREMIUM Motion
BMW
BRABUS
CITRON
EUROLEASE AUTO
HAMMAN MOTORSPORTHONDA
HYUNDAI
LAND ROVER
LEXUSMEGATRONMERCEDES BENZ
TOYOTA
WIESMANN
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PREMIUM LifestyleALBENA
ARCADIA SPA
ARENA DI SERDICA
AREXIM
ASPECTI
ASTRAL HOLIDAYS
ATAMA
BARAUSSE
BELVEDERE
BULGARIAN VIP TOURS
CABACUM BEACH
IKIS
INERGY FITNES & SPACENTER
CASA REAL
CLINIQUE
CLUB MED
DAR OT BOGOVETE
DARPHIN
DIMA STYLE
DKNYDOM PERIGNON
DUNHILL
EMPORIO ARMANI
ESTE LAUDER
FESTA
GRAND HOTEL SOFIA
HEINEKEN
JOHNNIE WALKER
JORG HYSEKJUVENA OFSWITZERLAND
KEMPINSKI HOTELGRAND ARENA
KENZ
LA PRAIRIE
LANSON
LES FLEURS
LEVITRA
ROYAL BEACH
ROYAL GARDEN
ROYAL SUN
RUSSALKA
SANI RESORT
SANTA MARINA
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Luxury good
Luxury goods are products and services that are not considered essential and
are associated with affluence.
There are also goods that are perceived as luxurious by the public simply
because they play a role of status symbols as such goods tend to signify thepurchasing power of those who acquire them.
luxury good may become a normal good or even an inferior good at different
income levels, e.g. a wealthy person stops buying increasing numbers of luxury
cars for his automobile collection to start collecting airplanes (at such anincome level, the luxury car would become an inferior good).
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Luxury means to me tohave freedom to set of
against the mass in
every way.
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Luxury stands for excellent
quality, differentiation ,Rare,
Exclusivity.
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The only luxury good means
to me is that sum thing is rare
and not everyone can affordit.
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Why India is a promising target for
a luxury brand?
People in India are now more aware about the brands that are available to them.
They want to exhibit their status.
These brands give a feeling of being exclusive. The desire to be the only few to
own a new Harley or the latest Gucci perfume has engulfed the minds of theprosperous Indian consumer.
Brand conscious generation of India is one of major factors of rise in luxury over
past few years. Even kids want costly phones, clothes, watches etc.
In short there is a shift in the way a consumer perceives a luxury brand and this
will lead to more and more brands entering the Indian market and help the Indian
consumer to satisfy their thirst to be in the esteemed category of exclusive
owners".
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Luxury Products & Services
Cars:
Jaguar, Mercedes Benz, Lamborghini, Rolls Royce, Bentley, Ferrari, Bugatti
Couture: VersaceIndian couture designers: Rohit Bal, Tarun Tahiliani May not include prt designs
Hotels & resortsAmar Vilas (Oberoi), Four Seasons
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Accessories
Footwear: Jimmy Choo
Handbags: Louis Vuitton, Aigner, Leiber, Hermes, Prada
Small leather goods: Dunhill
Watches: Piaget, Tag Heur
Eyewear: Armani, D&G, Chanel
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Perfumes: Channel
Jewellery & Gems: Cartier, Tiffany
Writing instruments: Mont Blanc
Luggage: Louis Vuitton
Liquor: Henessy (vodka), Blue Label, rare wines Art