premium elixir - awg brands€¦ · lise charmel maryan melhorn seafolly luxury premium. 5 strategy...

premiumelixirFALL-WINTER 2015 COLLECTION

2

Heir to a precious know-how, Maison Lejaby per-petuates the tradition of corsetry and swimwear in the purest tradition of craftsmanship. In its workshops in France, it designs and pro-duces rare pieces by hand, with high standards and passion, treasures of elegance and refine-ment.Universal and timeless, the French-style Designer Spirit is embodied by the complete mastery of know-how, which frees the imagination to create the exceptional.Each Maison Lejaby design carries within it this breath of freedom and recounts the expert ges-tures to bring forth a new femininity. Wonders of inventiveness and daring, emotional objects, they take the most beautiful materials from Haute Couture and, with a multitude of delicate ope-rations, create a hymn to luxury and exquisite pleasure. Over time, Maison Lejaby has reinvented itself and signs unique collections with no other limit than this perfect “fit”, designed to be the most sensual declaration of love to women.

french-styledesigner spirit

33

COLLECTION STRATEGY 4

PRICE POSITIONING 6

COLLECTION SPIRIT 8

TRENDS AND COLOURS 9

COLLECTIONS 15

PREMIUM COLLECTION 16

PREMIUM NEW LINES 18

PREMIUM TIMELESS PIECES 30

ELIXIR COLLECTION 52

ELIXIR NEW LINES 54

ELIXIR TIMELESS PIECES 62

→ An interactive summary to follow the thread of Maison Lejaby collections

summary

4

FRENCH COUTURE SPIRIT• Intrepid designs which dare to be different

with ground-breaking ideas• The most beatiful fabricsin all the collections• Exceptional, distinctive finishings• Strong & unique colour palette always ahead

of the trends

KNOW-HOW• A perfect fit, probably the best in the world

of corsetry• Exceptionnel fabric combination, giving our products

a strong identity• Cuts that flatter and provide confort• Our products remain impeccable after use

DIFFERENCE100% handmade

and Made in France

IDENTITYLaboratory

Corsetry & SwimwearFrench LuxuryDesigner spirit

Avant-garde style Exclusive precious materials from the Haute-Couture

Exceptional PleasurePrice positioning: 210-400 €

COMPETITIONLa Perla

EresLise CharmelCarine Gilson

Chantal Thomass

COUTURE COLLECTION

IDENTITYLarger cup size-expert collection

Corsetry & SwimwearAccessible CoutureRefined sdduction

Audacious technicityFlawless good-lookingSensual daily pleasure

Price positioning: 90-150 €

COMPETITIONPrima Donna

EmpreinteFreya

ELIXIR COLLECTIONPREMIUM COLLECTION

IDENTITYCorsetry & Swimwear

Accessible CoutureAudacious chic

Confirmed couture spiritAccessible to all women

Daily pleasurePrice positioning: 70-150 €

COMPETITIONChantelle

Simone PérèleAubade

Lise CharmelMaryan Melhorn

Seafolly

LUXURY

PREMIUM

5

strategyFALL-WINTER 2015

COLLECTIONS

3 OBJECTIVES FOR OUR FALL-WINTER 2015 COLLECTIONS:

PRIORITY GIVEN TO OUR BESTSBuy our best lines colors in priority.

Complete the assortment with our new products.

DISCOVER UPSTREAM ALL THE NEW LINES Launch of all the new lines in Cycle 1.

OFFER ATTRACTIVE PRICES Strengthen our core collection with new lines with an attractive price.

66

60

65-99 €

100-115 €

70 80 90 100 110 120 130 140 150

68 94NUAGE PUR

84 110GABY

108 128PETRA

118 124AFDP

118 140CRYSTAL

138

124 150PASSION

104 118DIVINE G.

104 126DÉLICIEUSES D.

89 114MANDANA

88 100SUBLIMERENCONT.

118 130GEISHA

124 140MARANI

Crystal Prestige

116-130 €

premiumprice positioning

Set price

New lines

Timeless pieces

Price

77

98

95-115 €

115-120 €

103 108 113 118 123 128 133 138 143

98 125NUE

110 131HANAE

120 141LA SUPERBE

124 141THEODORA

114 141ROXANE

118 141ATTRAPE CŒUR

124 137LA GOURMANDE

120-130 €

elixirprice positioning

Set price

New lines

Timeless pieces

Price

8

FALL-WINTER 2015

COLLECTIONS

9

trends and

colours

10

Asian Princessesfall-winter 2015

trends

11

mineral

greyfall-winter 2015

trends

PETRACHARCOAL GREY

THEODORAWHITE

DIVINE GUIPUREWHITE

MARANIMINERAL SATIN

MANDANAMINERAL SATIN

PASSIONWHITE

12

blackandnude

fall-winter 2015trends

MARANIBLACK

MANDANABLACK

GEISHABLACK

GEISHADUNE

PETRADIVINE OPALINE

PETRABLACK

HANAEBLACK

HANAESMOKEY PINK

13

imperial

bluefall-winter 2015

trends

CRYSTALCASHMERE

CRYSTALLILY

PASSIONIMPERIAL BLUE

PETRALILY

ATTRAPE CŒURLILY

ATTRAPE CŒURIMPERIAL BLUE

ROXANEPITCH BLACK

GOURMANDEPITCH BLACK

14

black andred

fall-winter 2015trends

CRYSTALBLACK

PASSIONBLACK

CRYSTALLOVE RED

DIVINE GUIPUREBLACK

THEODORABLACK

THEODORAPASSION RED

ROXANEBLACK

15

FALL-WINTER 2015

COLLECTIONS

premiumelixirFALL-WINTER 2015 COLLECTION

16

premiumThe month of winter this year is sprinkled with mystery and the Lejaby Collection leads us on a voyage to the land of the fiery Princesses of Asia.Just as the Ying and Yang, pieces of lace entwine and adjust themselves to create the perfect fusion of the Mandana or Marani lines. The delicate sensuality of embroidery and satin reveals the refinement of materials and the per-fection of detail which create the French-style designer spirit. The soul of a contemporary Geisha blows over a line punctuated with flowers from Japan.On the road of the caravans, Mysterious Petra transports with her the treasures of savoir-faire and sensuous materials, bound for the far reaches of the Middle East.The Passion, Gaby, A Fleur de Peau and Divines Guipure lines are adorned with laces decorated with millions of Swarovski jewels and embellish the spark of women wear them.

→SUMMARY

FALL-WINTER 2015

COLLECTIONS

17

premium

GEISHA MARANI SUBLIMERENCONTRE

PETRA

MANDANA

CRYSTAL À FLEUR DE PEAUDIVINE GUIPURE

NUAGE PUR

PASSION

INVISIBLES

DÉLICIEUSESDENTELLES

GABY

FALL-WINTER 2015

COLLECTIONS

→SUMMARY

18

premium

new linesdesigns

→SUMMARY

MANDANApremium

19

→SUMMARY

UNDERWIRING 15433BRIEFS 15463

PUSH-UP COQUE WITH COOKIES 15431BOXER SHORTS 15469

PADDED DEMI CUP BRA 15432BODY SCULPTING BRIEFS 15456

TOP 15496TANGA 15462

20

15433-UNDERWIRING B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-100 / 32-38 / 70-85DD 85-95 / 32-36 / 70-80E 85-100 / 32-38 / 70-85

15432-PADDED DEMI CUP BRA A 85-95 / 32-36 / 70-80B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-100 / 32-38 / 70-85E 85-95 / 32-36 / 70-80

15431-PUSH-UP COQUE WITH COOKIESA 85-95/ 32-36 / 70-80B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-95/ 32-36 / 70-80

15462-TANGA 1-5 / XS S M L XL

15463-BRIEFS1-5 / XS S M L XL

15469-BOXER SHORTS 1-5 / XS S M L XL

15456-BODY SCULPTING BRIEFS*2-5 / S M L XL

15496-TOP*1-5 / XS S M L XL

*In Black (04) only

MANDANAA new essential reassuring line, combining two elastic laces and offering a modern-style adaptation to all busts.

KEY SALES PITCHES - A commercial demand

and a collection shortfall- Product functionality:elastic lace that adapts

to all busts- Complementary shapes

- An attractive price positioning

FABRICS• Jacquard elastic lace

• Striped lace• Swarovski paste

COMPOSITIONPolyamide/Spandex

DELIVERY DATECycle I – June 2015

COLOURS

Black Mineral (04) Satin

(246)

→SUMMARY

2121

UNDERWIRING (FOCUS ON SHAPE)• Top of cups in elastic scroll lace • Bottom of cup in striped elastic lace lined for support and opacity• Straps covered with Valenciennes lace• Demi-back in lined elastic scroll lace for support• Centre panel in lined elastic striped lace for support

and decorated with a Swarovski paste jewel • Stretch tulle back

PUSH UP (FOCUS ON SHAPE)• New push up with cup • Moulded cups with progressive foam and pocket for removable cookies• Cups covered with elastic scroll lace • Centre in lined elastic scroll lace for support

and decorated with a Swarovski paste jewel • Straps covered with Valenciennes lace• Half back in striped elastic lace• Stretch tulle straight back

MANDANAfocus on shape

→SUMMARY

22

GEISHApremium

→SUMMARY


PADDED DEMI CUP BRA 15532KNICKERS 15564

PUSH-UP COQUE WITH COOKIES 15531BRAZILIAN TANGA 15562

NIGHTIE 15574

23


15532-PADDED DEMI CUP BRA B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-100 / 32-38 / 70-85E 85-95 / 32-36 / 70-80

15531-PUSH-UP CUP WITH COOKIESA 85-95 / 32-36 / 70-80B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-95 / 32-36 / 70-80

15562-BRAZILIAN TANGA 1-5 / XS S M L XL


15564-KNICKERS 1-5 / XS S M L XL

15574-NIGHTIE1-5 / XS S M L XL

GEISHAA new embroidered satin line which takes its inspiration from the flower gardens of Japan.

KEY SALES PITCHES - A complementary line

to our offer- A Designer Spirit style

in contrasting embroidery- An attractive price positioning

FABRICS• Embroidery of Japanese-style

flowers on rigid tulle • Satiny weave

• Airy weave• Satin straps with origami motif

• Swarovski cabochons

COMPOSITIONPolyester/Polyamide/Spandex

DELIVERY DATECycle I – July 2015

COLOURS

Black Dune (04) (128)

→SUMMARY

2424

DEMI CUP BRA WITHOUT PADDING (FOCUS ON SHAPE)• Cups embroidered entirely with rigid Japanese-style flowers• Centre panel in embroidery enhanced with small Swarovski cabochons,

lined for support• Satin straps with origami motif • Stretch tulle back• Half back in satin weave, lined for support

PUSH UP (FOCUS ON SHAPE)• New push up with cup • Moulded cups with progressive foam and pocket for removable cookies• Cups covered in Japanese-style flower embroidery,

scalloped at the neckline• Centre panel in embroidery enhanced with small Swarovski cabochons,

lined for support• Satin straps with origami motif • Stretch tulle back decorated with embroidered scallop

with hooks and eyes

GEISHAfocus on shape

→SUMMARY

25

MARANIpremium

→SUMMARY

UNDERWIRING 15633BOXER SHORTS 15669

PADDED DEMI CUP BRA 15632BRAZILIAN TANGA 15662

PADDED DEMI CUP BRA 15632BRIEFS 15663

BODY TANGASHAPED 15653

26

15633-UNDERWIRING B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-100 / 32-38 / 70-85E 85-100 / 32-38 / 70-85

15632-PADDED DEMI CUP BRA A 85-95 / 32-36 / 70-80B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-100 / 32-38 / 70-85


15663-BRIEFS 1-5 / XS S M L XL

15669-BOXER SHORTS1-5 / XS S M L XL

15653-BODY TANGASHAPED*1-4/XS S M L

*In Black (04) only

MARANIA spectacular Christmas line inspired by Persia withcups decorated with embroidered arabesques.

KEY SALES PITCHES - A surprising, daring line: first

Christmas embroidery offering- Embroidery embodying the Designer

Spirit through the modelling workon reconstructing the motif- A stylish colour to liven up

the Christmas holidays

FABRICS• Embroidered arabesque

on rigid tulle • Small embroidered leaf

COMPOSITIONPolyester/Polyamide/Spandex

DELIVERY DATECycle 2 – September 2015

COLOURS

Black Mineral (04) Satin (246)

→SUMMARY

2727

UNDERWIRING (FOCUS ON SHAPE)• Cups in rigid embroidered arabesques • Side support panel in lined tulle for support • Neckline decorated with an embroidered fresco• Centre panel in lined tulle for support and decorated with a satin motif• Satin straps decorated at the tip of the strap

with a small embroidered leaf• Back entirely in printed stretch tulle

BODY TANGASHAPED (FOCUS ON SHAPE)• Cups in rigid embroidered arabesques • Side support panel in lined tulle for support • Neckline decorated with an embroidered fresco• Satin straps decorated at the tip of the strap

with a small embroidered leaf• Body in light and airy weave• Tanga shape back

MARANIfocus on shape

→SUMMARY

28

SUBLIME RENCONTREpremium

LIMITED EDITION →SUMMARY

UNDERWIRING P4033BRIEFS P4063

PADDED DEMI CUP BRA P4032BRAZILIAN TANGA P4062

29

P4033-UNDERWIRING B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-100 / 32-38 / 70-85E 85-100 / 32-38 / 70-85

P4032-PADDED DEMI CUP BRA A 85-95/ 32-36 / 70-80 B 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 D 85-95 / 32-36 / 70-80

P4062-BRAZILIAN TANGA 1-5 / XS S M L XL

P4063-BRIEFS 1-5 / XS S M L XL

SUBLIME RENCONTREA line offering an audacious fabrics mix with a magnificent Leavers lace and the Valentina’s sophisticated satin.

KEY SALES PITCHES - A limited edition with beautiful

and qualitative fabrics- A reassuring underwiring with lace

on top of cups and opaque bottom of cups

DELIVERY DATEJuly 2015

COLOURS

Black(04)

LIMITED EDITION →SUMMARY

30

premium

timelesspieces

→SUMMARY

31

DÉLICIEUSES DENTELLESpremium

→SUMMARY

UNDERWIRING 15033BRAZILIAN TANGA 15062

SPACER DEMI CUP BRA 15030BRIEFS 15063

NIGHTIE 15074

32



15030-SPACER DEMI CUP BRA A 85-95 / 32-36 / 70-80B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-100 / 32-38 / 70-85E 85-95/ 32-36 / 70-80




15074-NIGHTIE1-5 / XS S M L XL

DÉLICIEUSES DENTELLES

An everyday line combining delicate Leavers lace with net lace. A Designer feel with guipure motifs for the trim and sophisticated tailoring.

KEY SALES PITCHES - Sophisticated underwiring

with a new tailoring - A spacer demi-cup bra for comfort

and invisibility when worn- Invisible trimmings on the bottoms

FABRICSA line combining rigid Leavers

lace and Jacquard lace netwith the use of Designer tailoring

enhanced with a guipure motif


COLOURS

Black Lily (04) (801)

→SUMMARY

33

DIVINE GUIPUREpremium

FUTURE STAR PRODUCT →SUMMARY

UNDERWIRED TRIANGLE 15134BRAZILIAN TANGA 15162

UNDERWIRED TRIANGLE 15134BOXER SHORTS 15169


34

15134-UNDERWIRED TRIANGLE B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-95 / 32-36 / 70-80






DIVINEGUIPURE

A magnificent line from the Designer Spirit adorning the tulle with a flower guipure festoon, offering a sophisti-cated seasonal colour.

KEY SALES PITCHES - Embodiment of the Designer Spirit

- An unexpected associationwhich enhances the bust

with guipure and transparency - Accessible positioning

FABRICS• A line made entirely of rigid tulle

with an appliqué guipure festoon• New black with polished effect

COMPOSITIONPolyamide/Spandex/Polyester


COLOURS

FUTURE STAR PRODUCT

White Black (03) (04)

→SUMMARY

35

À FLEUR DE PEAUpremium

→SUMMARY

UNDERWIRING 141033KNICKERS 141064

PADDED DEMI CUP BRA 141032 TANGA 141062

TOP 141073BRIEFS 141063

BABYDOLL 141088

36


141032-PADDED DEMI CUP BRA B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-100 / 32-38 / 70-85




141073-TOP 1-5 / XS S M L XL

141088-BABYDOLL*1-5/ XS S M L XL

*In Black (04) only

À FLEUR DE PEAU

A feminine, sensual line made entirely in floral embroidery, decorated with strips of velvet and tulle petals in the centre of the cleavage, playing with a pretty tattoo effect on the skin.

KEY SALES PITCHES - A very feminine padded demi cup bra

for an uplifted cleavageusing a black tattoo effect

- Underwiring with 2 edgesfitting the bust well, outlining

a pretty transparent flower on the skin- Very elegant crêpe top to be worn

as underwear or outerwear- Embroidered strapless Babydoll

FABRICSAn embroidered line,

enhanced with velvet ribbonand raw-edged tulle trimmings


COLOURS

Black White* (04) (03)

*Until end of stocks

→SUMMARY

37

PASSIONpremium

STAR PRODUCT →SUMMARY

PADDED DEMI CUP BRA 141232DESIGNER THONG 141261


PADDED DEMI CUP BRA 141232SEXY BOXER SHORTS 141269

38

PASSIONpremium


TOP AS UNDER OR OUTER WEAR 141296SEXY BOXER SHORTS 141269

SEXY NIGHTIE 141282

39



141261-DESIGNER THONG 1-5 / XS S M L XL


141269-SEXY BOXER SHORTS 1-5 / XS S M L XL

141296-TOP AS UNDER OR OUTERWEAR*S M L

141282-SEXY NIGHTIE** 1-5 / XS S M L XL

*In Black (04) only - **In Black (04) and White (03) only

PASSIONA dazzling line staging wonderful Leavers lace, work on the pleats and feminine details, available this season in an intense Blue.

KEY SALES PITCHES- Quinessential Designer Spirit

(milliner bow detail, paste)- The quality and preciousness

of real Leavers Calais lace- Seduction line suitablefor the end of the year

FABRICSA line combining

magnificent Leavers dress lacewith embossed velvet

COMPOSITIONPolyamide/Polyester

DELIVERY DATECycle 2 – July 2015

COLOURS

Black White Imperial (04) (03) Blue (263)


40

GABYpremium



SUPPLE 13843BRIEFS 13863

SUPPLE 13843SPANX 13856

BODY 13853

41


13843-SUPPLE B 85-105 / 32-40 / 70-90C 85-105 / 32-40 / 70-90D 85-105 / 32-40 / 70-90E 85-105 / 32-40 / 70-90

13853-BODY B 85-105 / 32-40 / 70-90C 85-105 / 32-40 / 70-90D 85-105 / 32-40 / 70-90DD 85-95 / 32-36 / 70-80E 85-100 / 32-38 / 70-85

13863-BRIEFS 1-6 / XS S M L XL XXL

13856-SPANX 1-6 / XS S M L XL XXL

13864-KNICKERS 1-6 / XS S M L XL XXL

GABYA basic timeless line combining comfort and support.

KEY SALES PITCHES - A timeless classic line

- Shapes ensuring excellent support which girdle the silhouette

- The company’s range entry price

FABRICSA line made entirely

of elastic net Lace


COLOURS

White Black Tea (03) (04) (183)


42

NUAGE PUR premium


BALCONNET CUP 5515BRIEFS 5563

MOULDED UNDERWIRING 5513BOXER SHORTS 5569

DEMI CUP BRA 5516TANGA 5562

43

NUAGE PUR premium


MOULDED UNDERWIRING 5513FULL BRIEFS 5564

BODY 5552

44

5513-MOULDED UNDERWIRINGB 85-105 /32-40 / 70-90C 85-105 / 32-40 / 70-90D 85-105 / 32-40 / 70-90DD 85-95 / 32-36 / 70-80E 85-100 / 32-38 / 70-85

5515-BALCONNET CUPA 85-95 / 32-36 / 70-80B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-95 / 32-36 / 70-80

5516-DEMI CUP BRAA 85-95 / 32-36 / 70-80B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-100 / 32-38 / 70-85E 85-95 / 32-36 / 70-80

5514-STRAPLESS BRAA 85-95 / 32-36 / 70-80B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-100 / 32-38 / 70-85E 85-95 / 32-36 / 70-80

5552-BODYB 90-100 / 34-38 / 72-85C 90-100 / 34-38 / 72-85D 90-100 / 34-38 / 72-85E 90-100 / 34-38 / 72-85



5564-FULL BRIEFS1-6 / XS S M L XL XXL


NUAGE PUR Modernity and bestsellers are the keys to this line. Nuage Pur combines the comeback of the successful shapes of 95 with its vintage look combing shiny matt, milliners bows and satin pleats.

KEY SALES PITCHES - The last word in invisible thanks

to its innovative weave and matt/shiny contrast (historic innovation of 1995

modernised in 2012)- The wide range of shapes

and colours available- Durability of the product over time

(exceptional weave)

FABRICSA matt-shiny mix of ultra thin microfibre

combined with satin trimmings

COMPOSITIONPolyamide/Polyester/Spandex/

Cotton

COLOURS

Lily Black Nude Skin (801) (04) (145) (20)


45

CRYSTALpremium


PADDED DEMI CUP BRA 08731TANGA 08761

PADDED DEMI CUP BRA 08731TANGA 08761

UNDERWIRING 08733MINI-THONG 08760

STRAPLESS BRA 08714BOXER SHORTS 08769

46

CRYSTALpremium



STRAPLESS BRA 08714TANGA 08761

GARTER BELT 08770

BASQUE 08738TANGA 08761

47

08714-STRAPLESS BRA*A 85-95 / 32-36 / 70-80B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-95 / 32-36 / 70-80

08731-PADDED DEMI CUP BRAA 85-95 / 32-36 / 70-80B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-95 / 32-36 / 70-80

08733-UNDERWIRINGB 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-100 / 32-38 / 70-85E 85-100 / 32-38 / 70-85

08760-MINI THONG*1 à 4 / XS S M L

08761-TANGA1-5 / XS S M L XL


08770-GARTER BELT*1 à 4 / XS S M L

08771-GARTER**ONE SIZE


08738-BASQUE**A 85-95 / 32-36 / 70-80B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-95 / 32-36 / 70-80

CRYSTALA bestseller in which refinement, modernity and sophisticated come together in a festive Christmas colour and a trendy print.

KEY SALES PITCHES - Original line with identity,symbolic shape of the foam

demi cup bra- Bestseller since June 2008

- The daring style of the combination of lace and a draped weave

FABRICSA combination of stretch Chantilly lace with a stretch weave ultra soft,

decorated with Swarovski paste

COMPOSITIONPolyamide/Polyester/Spandex/

Cotton

DELIVERY DATECycle I – July 2015Cycle II – July 2015

COLOURS

Lily Black Cashmere Love Red (801) (04) (240) (313)

*In Black (04) and Lily (801) only - **In Lily (801) only


48

PETRApremium



UNDERWIRING 14133BRAZILIAN TANGA 14161

PADDED DEMI CUP BRA 14132BOXER SHORTS 14169

CAMISOLE 14174

49


14132-PADDED DEMI CUP BRA A 85-95/ 32-36 / 70-80B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-95 / 32-36 / 70-80

14116-CUPA 85-95/ 32-36 / 70-80B 85-100 / 32-38 / 70-85C 85-100 / 32-38 / 70-85D 85-100/ 32-38 / 70-85E 85-95/ 32-36 / 70-80

14161-BRAZILIAN TANGA1-5 / XS S M L XL



14174-CAMISOLE*1-5 / XS S M L XL

*In Black (04) and Lily (801) only

PETRAA line inspired by the wooden lattices of Near Eastern countries. Leavers lace draped with an opalescent weave. A Designer feel for this line rich with meticulous trimmings, available this winter in Charcoal grey.

KEY SALES PITCHES - The incarnation of the French-style

Designer Spirit with its lace,use of drapes and trim finish

- Real everyday products, elegant and stylish at an accessible price

- The complementarity of the shapes available

FABRICS• Very geometric stretch Leavers

lace festoon combinedwith an opalescent weave

• Beautiful lace-making details



COLOURS

Lily Black Divine Charcoal (801) (04) Opaline Grey (240) (957)


50

INVISIBLESpremium

→SUMMARY

HIGH BRIEFS 5303 KNICKERS 5304 BRIEFS 5309 TANGA 5301

51

5303-HIGH BRIEFS 1-5 / XS S M L XL

5304-KNICKERS 1-6 / XS S M L XL XXL



INVISIBLESA key range combining unequalled comfort with total invisibility.

FABRICSLycra microfibre

with ultra flat trimmings

COMPOSITIONPolyamide/Spandex/Cotton

COLOURS

White Black Skin Nude Vanilla Lily (03) (04) (20) (145) (05) (801)

→SUMMARY

52

elixirThe Elixir collection, never has a name fitted so well!A concentrated blend of sensuality and sophisti-cation, it reveals beautiful busts with delicacy and lightness.Totally seductive, it borrows the art of secrecy from geishas, voluptuousness and transparency which hides as much as it reveals.The combination of lace and Hanae weave offers a feeling of freedom with ideal support, the perfect fit, while Roxane enhances the silhouette with its graphic embroidery.The Attrape Cœur sensuously follows the scrolls of its guipure to go so far as to seduce with the dazzling Gourmande line.Inspired by the lace of Japanese maiougi, Théodora offers an insight into the very Asian subtlety of the art of detail.With this Elixir collection, the French-style Designer Spirit draws its inspiriation from the Universal to masterfully create unique designs.

FALL-WINTER 2015

COLLECTIONS

→SUMMARY

53

ROXANE LA GOURMANDE ATTRAPE CŒURHANAE

THEODORA LA SUPERBE NUE

elixir

FALL-WINTER 2015

COLLECTIONS

→SUMMARY

54

elixir

new linesdesigns

→SUMMARY

55

HANAEelixir

→SUMMARY

PADDED BALCONNET BRA 3 SIZES G51531KNICKERS G51564

UNDERWIRING 3 SIZES G51533KNICKERS G51564

PADDED BALCONNET BRA 3 SIZES G51531TANGA G51561

56

HANAEelixir

→SUMMARY

PADDED BALCONNET BRA 3 SIZES G51531BOXER SHORTS G51569

TOP G51573BOXER SHORTS G51569

57

G51533-UNDERWIRING 3 SIZESC 95-105 / 36-40 / 80-90D 85-105 / 32-40 / 70-90DD 85-100 / 32-38 / 70-85E 85-105 / 32-40 / 70-90F 85-100 / 32-38 / 70-85G 80-100 / 30-38 / 65-85

G51531-PADDED BALCONNET BRA 3 SIZESC 95-105 / 36-40 / 80-90D 85-105 / 32-40 / 70-90DD 80-100 / 30-38 / 65-85E 80-105 / 30-40 / 65-90F 80-100 / 30-38 / 65-85

G51561-TANGA 1-6 / XS S M L XL XXL

G51564-KNICKERS 2-6 / S M L XL XXL

G51569-BOXER SHORTS 1-6 / XS S M L XL XXL

G51573-TOP* 2-5 / S M L XL

*In Black (04) only

HANAEA new line combining elastic lace and decorated weave, offering comfort and support, a must for deep cups.

KEY SALES PITCHES - A timeless, functional line

- A reassuring shapeoffering to meet market needs


FABRICS• Elastic floral lace

• Opaque stamped Jacquard weave• Small satin ribbon detail

COMPOSITIONPolyamide/Spandex/Lycra


COLOURS

Black Smokey (04) Pink

(247)

→SUMMARY

5858

UNDERWIRING (FOCUS ON SHAPE)• Construction of 3 sections with side support panel

and higher underwiring for better coverage on the back• A high cup in elastic lace• Enhanced cleavage with Valenciennes lace with elastic bias

binding for perfect adaptability• Bottom of cup in opaque stamped Jacquard weave• Side support panel in elastic lined lace for support• Straps decorated with braided fabric • Centre panel in opaque stamped Jacquard weave decorated

with a little satin ribbon • Half-back in opaque stamped Jacquard weave• Swimwear back in satin

PADDED BALCONNET BRA 3 SIZES (FOCUS ON SHAPE)• Cups with compact foam covered with elastic lace• Centre panel in opaque stamped Jacquard weave enhanced

with a little Valenciennes lace and a small satin bow• Straps decorated with braided fabric • Half-back in Jacquard weave decorated with a small satin ribbon• Swimwear back in satin

HANAEfocus on shape

→SUMMARY

59

ROXANEelixir

→SUMMARY

PADDED BALCCONNET BRA 3 SIZES G61531BODY SCULPTING BRIEFS G61556

PADDED BALCCONNET BRA 3 SIZES G61531INVISIBLE TANGA G61561

UNDERWIRING 3 SIZES G61533INVISIBLE TANGA G61561


60

G61533-UNDERWIRING 3 SIZESC 95-105 / 36-40 / 80-90D 85-105 / 32-40 / 70-90DD 85-100 / 32-38 / 70-85E 85-105 / 32-40 / 70-90F 85-100 / 32-38 / 70-85G 80-100 / 30-38 / 65-85


G61561-INVISIBLE TANGA1-6 / XS S M L XL XXL

G61563-BRIEFS 1-6 / XS S M L XL XXL

G61564-KNICKERS2-6 / S M L XL XXL

G61556-BODY SCULPTINGBRIEFS*2-5 / S M L XL

*In Black (04) only

ROXANEA sophisticated line entirely in gra-phical embroidery, for a feminine and sensual silhouette

KEY SALES PITCHES - A sophisticated, seductive line combining embroidery on lace

and a lace net- Complementary shapes


FABRICS• Scroll embroidery on rigid lace

• Lace net• Vinyl ribbon or leather effect

and pompom

COMPOSITIONPolyester/Polyamide/Spandex/Lycra


COLOURS

Black Pitch (04) Black

(444)

→SUMMARY

6161

UNDERWIRING (FOCUS ON SHAPE)• Tulip shape

• High cups in embroidery on rigid lace

• Bottom of cups in rigid lace net lined for support

• Centre panel in lined lace net for support decorated with a little pompom

• Half back in embroidery on lined lace for support

• Satin straps decorated with vinyl ribbon or leather effect

• Swimwear back in responsive satin

BALCONNET CUP (FOCUS ON SHAPE)• High cups in embroidery on rigid lace• Bottom of cups in rigid lace net repeating an embroidery motif positioned

on the tip of the breast• Satin straps decorated with vinyl ribbon or leather effect• Centre panel in lined lace net for support decorated with a little pompom• Demi-back in lined lace net for support• Swimwear back in responsive satin

ROXANEfocus on shape

→SUMMARY

62

elixir

timelesspieces

→SUMMARY

63

LA GOURMANDEelixir

→SUMMARY

UNDERWIRING 3 SIZES G21533BRIEFS G21563

BALCONNET BRA 3 SIZES G21531TANGA G21561

BALCONNET BRA 3 SIZES G21531KNICKERS G21564

64

G21533-UNDERWIRING 3 SIZES C 95-105 / 36-40 / 80-90D 85-105 / 32-40 / 70-90DD 85-100 / 32-38 / 70-85E 85-105 / 32-40 / 70-90F 85-100 / 32-38 / 70-85G 80-100 / 30-38 / 65-85

G21531-BALCONNET BRA 3 SIZES C 95-105 / 36-40 / 80-90D 85-105 /32-40 / 70-90DD 80-100 / 30-38 / 65-85E 80-105 / 30-40 / 65-90F 80-100 / 30-38 / 65-85

G21561-TANGA1-6 / XS S M L XL XXL


G21563-BRIEFS1-6 / XS S M L XL XXL

LA GOURMANDEA line of fresh, sensual embroidery on a tulle background for a tattoo effect. Distinguished sensuality.

KEY SALES PITCHES - A visual embroidery line with impact

thanks to the tattoo effect- A Pitch Black colour with golden

reflections which illuminates the silhouette- Bestselling shapes from the Elixir collection

FABRICS• Embroidery inspired

by the eyelet embroidery spirit• Lamination technique

on the golden skin colour



COLOURS

Golden White Pitch Black* Skin (03) Black (04) (242) (444)

*Until end of stocks

→SUMMARY

65

ATTRAPE CŒUR elixir


UNDERWIRING 3 SIZES G61433CHEEKIE BOXER SHORTS G61469


PADDED BALCONNET BRA 3 SIZES G61432KNICKERS G61464

66

ATTRAPE CŒUR elixir


SEXY DEMI CUP BRA 3 SIZES G61437TANGA G61461

GARTER BELT G61470

NIGHTIE G61474

67



G61437-SEXY DEMI CUP BRA 3 SIZESC 95-105 / 36-40 / 80-90D 90-105 / 34-40 / 75-90DD 80-95 / 30-36 / 65-80E 80-100 / 30-38 / 65-85F 80-100 / 30-38 / 65-85



G61469-CHEEKY BOXER SHORTS 1-6 / XS S M L XL XXL

G61470-GARTER BELT**1-4 / XS S M L

*In Black (04) only - **In Black (04) and Lily (801) only

G61474-NIGHTIE*2-5 / S M L XL

ATTRAPE CŒUR

A line combining drapes, transpa-rency and a guipure heart. Glamorous shapes and a seductive line for a femi-nine, sensual silhouette.

KEY SALES PITCHES - Unique style thanks

to the use of transparencyand the guipure heart

- Daring seduction and support,no competition

on the fuller bust market- Large range of shapes available

FABRICSTrilobal draped microfibre veil

decorated with a guipure motif

COMPOSITIONPolyester/Polyamide/Lycra


COLOURS

Black Lily Imperial (04) (801) Blue (263)


68

THEODORAelixir


BALCONNET BRA 3 SIZES G71331BRAZILIAN TANGA G71361


SEXY DEMI CUP BRA 3 SIZES G71337BRIEFS G71363

69

THEODORAelixir


BASQUE G71338TANGA G71362

LACE BODY G71353

70


G71331-BALCONNET BRA 3 SIZES C 95-105 / 36-40 / 80-90D 85-105 / 32-40 / 70-90DD 80-100 / 30-38 / 65-85E 80-105 / 30-40 / 65-90F 80-100 / 30-38 / 65-85

G71337-SEXY DEMI CUP BRA 3 SIZES C 95-105 / 36-40 / 80-90D 90-105 / 34-40 / 75-90DD 80-95 / 30-36 / 65-80E 80-100 / 30-38 / 65-85F 80-100 / 30-38 / 65-85

G71362-TANGA* 1-6 / XS S M L XL XXL

G71361-BRAZILIAN TANGA 1-6 / XS S M L XL XXL

G71363-BRIEFS 2-6 / S M L XL XXL


G71353-LACE BODY**2-5 / S M L XL

G71338-BASQUE*C 95-105 / 36-40 / 80-90D 90-105 / 34-40 / 75-90DD 80-95 / 30-36 / 65-80E 80-100 / 30-38 / 65-85F 80-100 / 30-38 / 65-85

*In Black (04) and White (03) only - **In Black (04) only

THEODORASexy and glamorous, this 100% lace line will reveal and enhance busts and offer irreproachable support. A timeless, seductive line which clinging attractively to curves. This winter, Théodora adopts the festive Passion Red colour.

KEY SALES PITCHES - Daring seduction and support,

no competitor on the amplebosom market

- Opulent lace guipure festoonand its refined finish

embody the Designer Spirit- Very large range of shapes available

FABRICSFixed lace line for support, enhanced

with guipure motifs as trimmings


DELIVERY DATECycle 2 – July 2015

COLOURS

Black White Passion (04) (03) Red (264)


71

LA SUPERBEelixir

→SUMMARY


SEXY PADDED DEMI CUP BRA 3 SIZES G11537TANGA G11561

UNDERWIRING 3 SIZES G11533TANGA G11561

UNDERWIRING 3 SIZES G11533BOXER SHORTS G11569

72


G11537-SEXY PADDED DEMI CUP BRA 3 SIZES C 95-105 / 36-40 / 80-90D 90-105 / 34-40 / 75-90DD 80-95 / 30-36 / 65-80E 80-100 / 30-38 / 65-85F 80-100 / 30-38 / 65-85

G11569-BOXER SHORTS 1-6 / XS S M L XL XXL



LA SUPERBEDesigner-look line combining lace and guipure. Feminine details, stylish and timeless colours.

KEY SALES PITCHES - An everyday line

in sophisticated fixed lacefor support

- Additional shapes for a sublime bust- Black complements

a blueberry lining

FABRICSCharming lace decorated

with guipure and satin ribbons

COMPOSITIONPolyamide/Polyester/Spandex

COLOURS

Black Lily (04) (801)

→SUMMARY

73

NUEelixir

→SUMMARY

UNDERWIRING 3 SIZES G41433BRIEFS G41463

PADDED BALCONNET BRA 3 SIZES G41431BRAZILIAN TANGA G41461


74


G41431-PADDED BALCONNET BRA 3 SIZESC 95-105 / 36-40 / 80-90D 85-105 / 32-40 / 70-90DD 80-100 / 30-38 / 65-85E 80-105 / 30-40 / 65-90F 80-100 / 30-38 / 65-85G 80-100 / 30-38 / 65-85

G41461-BRAZILIAN TANGA1-6 / XS S M L XL XXL G41463-BRIEFS

1-6 / XS S M L XL XXL


NUEAn invisible, feminine line for large cup sizes. Delicate details, modern shapes and timeless colours will make NUE a success.

KEY SALES PITCHES - An irreproachable fitwith a spacer adapted

to ample bosoms- A new Nude colourfor perfect invisibility

- Exceptional comfort

FABRICSOpaque, comfortable weave combined

with a stretch interlock Jacquarddecorated with satin-finish strips


COLOURS

White Black Nude (03) (04) (145)

→SUMMARY

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