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Home > Radio-TV News > Attn: All Radio Traffic Personnel - Let The Word Go Out, From This Day Forward Advisory from Premiere RadioNetworks

A t t n : A l l R a d i o T r a f f i c P e r s o n n e l - L e t T h e W o r d G o O u t , F r o m T h i s D a y F o r w a r d A d v i s o r yf r o m P r e m i e r e R a d i o N e t w o r k s

Attn: All Radio Traffic Personnel - Let The Word Go Out, From This Day Forwardwe know it's Friday and you're changing all your Logs after Sunday to reflect that times are now displayed as DAYLIGHT Savings Time - But withthousands of affiliates, the Premiere Radio Networks are also sending out a major impact notification, we felt should be copied to TDGA Memberson their Radio Affiliation lists. It's concerning "You Know How" and "You Know What." Seriously, TDGA is helping spread the word to Trafficpersonnel, along with our own suggestion to consider local advertisers buying Dayparts that may fall into a cross-over time slot. The following hasbeen circulated by email, but we're adding it to our highly viewed Website for our member's edification:

To All Traffic Managers Carrying Premiere Radio Networks commercial inventory: More than 350 different advertisers sponsor the programs and services provided to your station on abarter basis. Like advertisers that purchase commercials on your radio station from your sales staff,our sponsors communicate specific rotations, daypart preferences and advertising environments theyprefer. Below is a list of such sponsors.

These advertisers have made a commitment to using radio, both network and local, in 2012. They help to underwrite the cost of sponsoringspecific programs and/or services. They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that youknow are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, SeanHannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public.

21st Century Insurance Hotels.com Rite Aid

Ace Hardware Honda Robitussin

Acura IBM Sam Adams

Advance Auto Parts Icy Hot Sam’s Club

Advil (All products) Intuit/Small Business Schiff – Digestive Advantage

Alacer/Emergen-C JC Penney Schiff – Mega Red

Allegra (all products)Johnson & Johnson (AllBrands)

Schiff – Move Free

Allstate Kohl's Schiff - Sustenex

Ally Bank La Quinta Scotts Miracle-Gro (all products)

American Express Lifetime Sears (All products)

Autozone Little Caesars Sony

Boston Beer Lowe's State Farm

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3/12/12 Attn: All Radio Traffic Personnel - Let The Word Go Out, From This Day Forward Advisory from Premier…

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British Petroleum Luxottica Staples

Bullfrog Sunblock Macy's Sterling/Kay Jared Jewelers

Caltrate MasterCard Subway

Centrum Mc Donalds Takeda Uloric

Chapstick Midas The Home Depot

Clorox (Pinesol/Homecare) Napa Auto Parts ThermaCare

Cortizone National Realtor Toyota

DeVry NBC-TV Turbo Tax

Discover Card Office Depot Twinings of London

Domino's Pizza Office Max Tyson/Wright Brand Bacon

Exxon/Exxon Mobil One Main Financial Unisom

Farmers Insurance O’ Reilly Auto Parts United Healthcare

Ford Orkin U.S. Army

Geico Outback U. S. Postal Service

General Motors (All products -GMCertified Service, Chevy, Onstar,Cadillac, etc)

Preparation H Visa

Gold Bond (all products) ProNutrients (all products) Walgreens

Grainger Progressive Insurance Wal-Mart

Green Mountain Coffee Prudential Wells Fargo

Hallmark Radio Shack Wrigley

H&R Block Rent-A-Center Yahoo!

In your position as Traffic Manager, you know the programming environments of your station(s) that these advertisers may find objectionable. Please ensure their commercials that you receive as part of any Premiere Radio Networks inventory do not air in these programming positions, butin dayparts and times considered free of content some may deem controversial. Also, please ensure that these commercials air with a minimum of15 minutes separation from any controversial programming content.

Individual questions may be answered by your Affiliate Services Representative at Premiere Radio Networks.

Published Mar 9, 2012

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