premachurn: how to fix onboarding, keep customers, and get more from your marketing dollars
TRANSCRIPT
Premachurn
*Source: Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014, Forrester, January 2014 (forrester.com); B2C Marketers Must Turn Fragmented Marketing Budgets Into Business Budgets, Forrester, December 2013 (forrester.com)
*Source: Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014, Forrester, January 2014 (forrester.com); B2C Marketers Must Turn Fragmented Marketing Budgets Into Business Budgets, Forrester, December 2013 (forrester.com)
THE CAUSES OF PREMACHURN
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WHY IT’S ABOUT MARKETING
THE OUTCOME OF TREATING PREMACHURN?
*Source: Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014, Forrester, January 2014 (forrester.com); B2C Marketers Must Turn Fragmented Marketing Budgets Into Business Budgets, Forrester, December 2013 (forrester.com)
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Mark Michaud
Senior Vice President, Ariad Communications
@michaudmark Download the paper