pregnant women and the media created by: emily hoffmann, kristen juett, and catherine baltzley
TRANSCRIPT
Pregnant Women And The Media
Created By: Emily Hoffmann, Kristen Juett, and Catherine Baltzley
Purpose Statement• For years the media and celebrities have influenced mainstream
society– This is due to:
• Technology becoming more accessible in everyday life• We find ourselves being overexposed to the celebrity lifestyle
from:• Internet websites• TV channels• Mobile apps• Thousands of magazines
• Why?• Society is obsessed with emulating the look and lifestyle of celebrities
– Our Question• Does this sense of celebrity fashion leadership run true for every time of life
specifically pregnancy?
Data Collection & Methodology
• Conducted two interviews– Tara Gallegos- Age 33– Nikki Aquila- Age 22
• Conducted ten observations– Motherhood Maternity– Pickles & Ice cream
Maternity Stores
Findings• Ten Observations
– 40% had t40% had long tresses that they wore down– heir hair pulled back into a ponytail– 20% had short choppy haircuts– Majority of women had on belly band pants – No jeans– Differences in the maternity stores
• Motherhood Maternity– 30’s– Already have kids
• Pickles & Ice-cream– A younger demographic– Sundresses– Power suits– High heeled shoes– Tighter fitting clothing
Findings Continued
• Differences in price range at maternity stores– Prices range from: $50-$189• Pickles & Ice Cream• Pea in the Pod
– Prices range from: $7.80-$44.98• Motherhood Maternity• JC Penney Maternity• Forever 21’s LOVE21
Findings Continued
• Sales Associates Interviewed:– One associate said many mothers wait until about
four to five months before purchasing maternity clothing
– The manage of Motherhood Maternity told us that:• Maternity wear is getting more stylish• Said that the media is trying to make pregnancy more
“sexified.”• Not catching on with soon-to-be-mothers• Prefer comfort over style
Discussion
• Group’s Initial thought: That expecting mothers would flock to newsstands to get fashion magazines to read about all the new trends in Hollywood.– Mass Media • MTV’s Teen Mom
– Promotes teen pregnancy
• Celebrities such as Natalie Portman– Glamorizing being young and beautiful as well as pregnant
Predictions: Early Media and Present Media
• Early Media• Early 1900’s women would disappear from society when
they were expecting a child– Early TV
• In the 1050’s Lucille Ball was the first women to show her pregnancy on TV when she started I Love Lucy
• The trend allowed the television show to bring more attention to maternity wear
– Also major designers emerged at this time to develop maternity lines• Givenchy• Norman Hartnell
Predictions Continued• 1980s
• The famous made pregnancy a fashion statement– Princess Diana was expecting and privacy ceased to exist
• She made headlines wearing loose fitting dresses that soon became the go to maternity style
• Late 1900’s• Pregnancy again became the trend in Hollywood
– Expecting mothers are now seen in form fitting fashion that would be appropriate for their non-pregnant counterparts as well• These styles have been proven to not work as well with the
everyday women who is still more interested in being comfortable then looking like a hot mom
Group’s Final Predictions
• After observing and researching the dress of expecting mothers our group predicts that:
• There will not be any majorly extensive changes in maternity wear fashion
• We predict that one day in the future the more trendy styles will be assimilated into a more comfortable version for expecting women– The main trend stemming from:
• Comfort while still having that extra touch of glam or style
The Media Ranks The Top Post-Pregnancy Bodies
• Although the majority of expecting mothers are not currently looking to celebrities as much for maternity trends they are looking to them for inspiration on a hot post-pregnancy body.
• A recent article stated, “The best celebrity post-baby bodies have gained a generous amount of attention from expecting and new moms as it takes a great amount of care and devotion to regain your figure after putting on the weight when pregnant (Kate Lanphear, People Magazine).”
• Heidi Klum• One of the world’s most well known supermodels
– Has shocked the media with her hot post-pregnancy body not once but four times– In her most recent pregnancy she shocked the world by appearing in a runway show just five weeks after
giving birth– She claims its all a result of good diet and a lot of exercise
• Gisele Bundchen• One of the world’s most renowned supermodels
– Only managed to gain 30 pounds during the pregnancy– Did yoga every day until she was close to term– Maintained a healthy diet throughout pregnancy– Exercised and ate healthy after having the baby made the weight fall right off
• Jessica Alba• She continued to radiate beauty while being pregnant but did gain the extra weight
– She got her body back within two months after giving birth by turning to her trainer, Ramona Braganze and a healthy diet
Heidi Klum
Gisele Bündchen
Jessica Alba
THE END!
• Any Questions?