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Predicting The Future With Big Data: No Crystal Ball Required

Mark ZoharCEO and Co-founder, TrendSpottr

mark@trendspottr.com@markzohar

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VideoPhoto

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Maximum Yield/Passe

Mass Infection/Popular

Viral Burst/Trending

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TrendSpo-r  Informa3on  FlowInput  Stream  (Social,  Enterprise,  Transac3onal  data)-­‐  Time  stamp,  payload,  augmenta3ons

Dispatcher  (Search  or  API  query)-­‐  Match  search  criteria  or  analyze  en3re  input  stream

Evalua3on  (Event  based  processing,  streaming  analy3cs)-­‐  Update  weights  and  relevance  rankings  in  real-­‐3me

Taken: Thursday, Nov 14Published: Early morning Saturday, Nov 17

TrendSpottr:

• Spotted it within minutes of being published

• Sent out "Extreme Alert" to customers

• Predicted photo would go viral within first 35 Tweets

Predictive Marketing and Ad Optimization

Customers used the predictive alert they received from TrendSpottr to launch customized content marketing and social ad buying campaigns that incorporated the Obama photo and that resulted in huge content sharing metrics and CTR conversions

TrendSpottr’s latest product, TrendSpottr Alerts, sent out an instant email alert to customers about the predicted viral growth of the Obama photo. TrendSpottr Alerts is the most advanced predictive early warning system in the market today and enables customers to literally “get ahead of the curve”. See: http://techcrunch.com/2013/01/17/trendspottr-launches-predictive-trend-alerts-for-lean-back-high-level-monitoring-of-popular-content/ and http://www.mediabistro.com/alltwitter/trendspottr-alerts_b34389

Spot Emerging Trends

TrendSpottr Alerts:- Real-time updates of emerging trends- Real-time trend visualizations- Real-time sentiment analysis

Early Warning System

TrendSpottr Widgets

Key Partners

“I think there is a world market for maybe five computers.”-Thomas Watson, chairman of IBM, 1943

"No one will need more than 637KB of memory for a personal computer. 640KB ought to be enough for anybody." --Bill Gates

"There is no reason for any individual to have a computer in his home." --Ken Olsen, founder of Digital Equipment Corp.

"I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse." --Robert Metcalfe, founder of 3Com, inventor of Ethernet. 

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