pre listing proposal. what you need to know before you list your home

Susan Booker Realtor, CNE, MCNE

17205 El Camino Real, Houston 77058

832-603-7915

www.garygreene.com/agents/susanbooker

A Word of Thanks to You!

Thank-you for the opportunity to discuss the possibility of marketing your home..

The purpose of this pre-marketing introduction is to: 1. Help guide you through “merchandising” and “competitive market

position” strategies that are in your control;2. Explain how Susan Booker Better Homes and Gardens Real Estate

Gary Greene can assist you in achieving the sale of your home and3. Give you a sense of comfort that our experience and expertise can

get you the results you want.Information about merchandising your home and competitive market

positioning is included FIRST because:1. The National Association of Realtors® 2014 Profile of

Homebuyers and Sellers identified these two elements as one of the most important wants sellers requested of their listing agent,

2. Market position [pricing] and Merchandising are the most important elements of securing a home sale and

3. Both elements take the most time to cultivate to achieve the right marketing mix.

Please feel free to call upon me for any questions that may come to mind. I want you to be happy with the services you receive from me.

Very truly yours,Susan Booker Realtor, CNE MCNE

Merchandising and Competitive Market

PositioningThe Two Factors Affecting Salability That The

Seller Controls

The Elements of Merchandising

Elements of Merchandising

AccessWhat potential buyers Expect when requesting a showing.

Steps you can take to enhance a sale:

Home warrantyProfessional home

pre-inspectionStaging

StagingYou’re invited to visit our “Stage to Sell” video section of bhgrealestate.com or

Scan the code with your cell phone to watch “Staging toSell” success story video,

http://neom.us/431609696028



Curb Appeal

Make that firstimpression count!

Interior ConditionLearn how to leverage the “Power of Color” in the video section of bhgrealestate.com to prepare your house to sell.

Merchandising Walk-thru

Recommendations for Creating A Competitive Property

I’ll help you enhance the presentation of your home with a walk-thru and recommendations.The following enhancements will help establish a strong market position for your property.

(Seller’s Name)

(Sales Professional’s name and company)

Property address:

• Exterior

• Kitchen

• Bathrooms

• Entry/Living/Dining/Family room

• Bedrooms

• Garage/Basement

• Other

Prepared for:

By:

Date:

Merchandising You Can ControlChecklist before leaving home

Exterior• Remove toys, newspapers, yard tools and other

clutter. • Tidy up; pick up after pets. • Park vehicles in the garage or on the street; leave the

driveway clear. • Add color with flowers and potted plants.

Interior • Make beds; clean up dishes; empty wastebaskets. • Remove clutter throughout; organize closets and

cupboards; put away toys. • Set out “show towels” in baths. • Freshen the air; potpourri or baked bread aroma;

deodorize pet areas; set comfortable temperature. • Do quick vacuuming and dusting. • Arrange fresh flowers throughout. • Fire in fireplace (when appropriate). • Turn off television; play soft background music. • Open drapes and shades; turn on lights.

Competitive Market Positioning

The existing pool of prospective buyers determines a property’s value, based on:

Location, design, amenities and condition.

Availability of comparable (competing) properties. This includes not just your neighborhood but similar priced neighborhoods in the region.

Economic conditions that affect real property transactions.

Factors that have little or no influence on the market value of a house include:

The price the seller originally paid for the property.

The seller’s expected net proceeds.

The amount spent on improvements.

The impact of accurate positioning:

Properties positioned within market range

• generate more showings and offers, and

• sell in a shorter period of time.

Properties positioned too high have a difficult time selling.

Market positioning can be the key to maximum market exposure and, ultimately, a satisfactory sale.


Have sold in the recent past This shows us what buyers in this market have

actually paid for properties competitive to yours.

Are currently on the market These are unsold properties that will be competing

with yours for the attention of available buyers.

Failed to sell These homes were rejected by the market place.

Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

A Competitive Market Analysis is an x-ray of the market and considers competing properties that:


We are the only broker that takes the traditional market analysis 2 steps further.

We’ll review these 2 extra steps together:

1. Trend of “time on the market to sell” by price range of your neighborhood and

2. Trends in Centralized Showing reports to find out what price ranges buyers are looking in your zip code.

An analysis of the above trends lend more insight into the current market and helps you make a better decision on the initial market position..


What happens when you position your home beyond market range?

Fewer buyers are attracted, and fewer offers received. Marketing time is prolonged, and initial marketing momentum is lost. The property attracts “lookers” and helps competing houses look better by comparison. If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan.The property may eventually sell below market value.


Market Position in Relationship to Fair Market Value

% OF PROSPECTIVE PURCHASERS WHO WILL LOOK AT PROPERTY

MARKET POSITION IN RELATIONSHIP TO FAIR MARKET VALUE

Survey of home buyers

Knowing what marketing techniques are used by buyer we can better market your property.

0

10

20

30

40

50

60

70

80

90

Internet

Realtor

Yard Sign

Open House

News Paper

Fairmont Park Jan 2014

My Professional Experience

My Philosophy

Every home marketed and priced correctly

within it’s area will sell and sell quickly.

My Credentials

Master Certified Negotiating Expert.

Member: National Association of

Realtors®, Texas Association of Realtors®

and Houston Association of Realtors®

My Background

Paralegal, which can help you understand

the legality of contracts. Licensed in the

Austin 2001. Replace

withYour Photo

Company Background

The company

Founded in 1963 in Houston by Gary Greene, the founder

is still associated with the company. Gary Greene is the

longest existing real estate firm in Houston. Locally owned

and operated by partners, Mark Woodroof and Marilyn

Eiland.

Years of experience 50

Number of agents 850

Accomplishments

In 2013 and 2014, the firm was ranked Number 1 in

Houston by the Houston Association of Realtor’s Lists by

dollar volume closed, and number of transactions. We

listed and sold more homes in the Houston Area than our

competitors.

Changing the Business of Real Estate Through Service, Innovation and Values

The name “Better Homes and Gardens” is a household word nationally. The name “Gary Greene” has been known to Houston households since 1963. Two names you can trust.

More than 850 agentsMore than 19 officesCelebrating 50 years of success

Our Commitment to You

Our commitment is to provide a results-oriented real estate experience that will achieve the highest price possible for your home with the least inconvenience to your family and in a time frame that meets your needs.As your marketing professional, I will:•Communicate with you on an agreed upon interval and method: phone, email, text message•Provide you with ideas and recommendations that will enhance the presentation of your home to the public and to the real estate community.•Develop a list of features that will more likely attract showings to the right buyers. •Schedule the dates you can expect completion of marketing activities including:

•Multi-photo marketing on all web sites, provided web site accepts multi-photos under normal conditions.•Color flyers strategically distributed to generate activity•Mobilize the entire local market sales force of Realtor® members of the Multiple Listing Service®. This will include e-mail or direct notification to those agents who have sold a home in your area in the last six months.•Place your home on high-traffic real estate internet sites – see our Internet Marketing Menu.•Communicate daily or weekly updates about changes in your market.

•Periodically reevaluate the market, reviewing with you recent activity of sales and new listings.•Provide you with available feedback after showings, when received and be candid about suggestions that are made to improve our position. I will look for every opportunity to obtain an offer to purchase your home.•At your request, I will obtain information and a sample quote on insurance for your home in order to facilitate the sale.•Obtain information from the buyer on their ability to qualify for a mortgage before you are asked to take your home off the market for a contract.•My manager will be available to discuss any concerns with you.•When an offer is received on your home, I will diligently work as your advocate to help you achieve the highest price and the best terms possible. I will also be your advocate in the negotiation of repairs.•Coordinate all the closing procedures with the mortgage company, the title company, the appraiser, the inspectors, and the cooperating agent.•Review your papers before closing, if available and attend the closing with you.

Our Guarantee to You:If, during the listing period, you feel that I do not perform to this standard, you may talk with my manager and if your concerns can not be satisfied, Better Homes and Gardens Real Estate Gary Greene will release you from the listing.

______________________________________ ______________________________Better Homes and Gardens Real Estate Gary Greene Seller

_________________ ____________________________________________________Date Seller

Thank You

Thank-you!