LITERACY, EDUCATION AND VOCATIONAL TRAINING FOR YOUTHPRATHAM INSTITUTE

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The Challenge

18%

2.9%

0.8%

Brazil

4.1%US

UK

India

Australia0.3%

Proportion of country’s 15 – 50 aged population to that of the world’s 1

India has the world’s youngest work force with a median age way below

that of China and OECD countries. Half of the

population of India was younger than 25 in 2010

Between 2013 and 2022, there is an estimated requirement of 120 million ‘skilled’ people in the non-farm sector

Korea Japan Germany UK India

96%

80% 75%68%

2%

ONLY 2% OF THE CURRENT

WORKFORCE IN INDIA IS

FORMALLY SKILLED

Source: EY Research

Source: ILO, NSDC

Without proper education and training, the majority of India’s youth will not be able to work in any organized sectors and will struggle to survive.

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OBJECTIVES

PROVIDE VOCATIONAL SKILL TRAINING TO UNDERPRIVILEGED YOUTH from economically disadvantaged backgrounds, for employment or self-employment.HELP YOUTH BUILD CONFIDENCE AND DEVELOP THE FOUNDATION SKILLS needed to succeed in the professional world.MEET THE LABOUR DEMANDS of high-growth sectors in India.TO DEVELOP ENTREPRENEURS through mentoring and financial support.

Our MissionTo create sustainable programs for training and retraining of youth for employability or entrepreneurship including vocational skilling,

job placement and the creation of enterprises

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Our Focus Areas and Impact

2012-13 2013-14 2014-15 2015-160

5,000

10,000

15,000

20,000

25,000

30,000

Youth Reached by PI & Projection for 2015-16

Trained more than 20,000 youth in specialized domains and placed in employment in relevant industries

Hospitality ElectricalConstruction BeautyAutomotive TailoringHealthcare General Skilling

Created and supported more than 600 entrepreneurs. Focus on women entrepreneurshipBeautyTailoringPre-school Teachers

Supporting Micro-entrepreneurs

Industry based Training and Placement

B

A

Pratham Institute is aiming to reach 25,000 youth in FY2016 across 16 states

Our Impact in Last 4 Years

Projected

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Our Programs

HospitalityLaunched: 2009, First centre in AurangabadKnowledge Partner: Taj Group, that provides placements, helps in content development, conducts external assessment and training of trainersElectives: Food and Beverage Service, Housekeeping, Food ProductionEligibility Criteria: 8th Pass; Age 18- 30 years of ageDuration: 2 monthsResidential Centers: Aurangabad, Satara, Dhamtari, Bhopal, Siwan, Pilani, Udaipur, Ralegaon, Hyderabad, Kolabera, Bapatla, Khajuraho, Brahmapur, Lucknow, Ahmedabad, Navsari, Mysore, ChennaiCertification: Joint certification – Pratham, Taj Group of Hotels and NSDCPlacement Partners: Taj Group of Hotels, Lemon Tree Hotels, Sarovar Hotels, The Orchid, Concept Hospitality (Fern Hotels), The Leela Palace, Le Meridien, ITC Group (250 Placement Partners).

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Automotive

Launched: 2010Knowledge Partner: Tata Motors (content developed in conjunction with them)Electives: Motor Mechanic for Light/ Heavy Motor Vehicles, Light Motor/ Heavy Motor Vehicle Commercial Vehicle DrivingEligibility Criteria: 8th Pass; 18-30 years of ageDuration: Motor Mechanics- 3 months; Driving- 1 monthCenters: Raipur, Kolhapur, Singrauli, Sagar, Panvel (Mumbai), GunturCertification: Joint certification – Pratham, Tata Motors and NSDC (National Skill Development CorporationPlacement Partners: Tata Motors, Ashok Leyland, Maruti Suzuki Service Centers, Local Garages & Service Centers

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Healthcare

Launched: 2011Content: MES modules developed by National Council for Vocational Training (NCVT)Affiliated to Healthcare Sector Skill CouncilEligibility Criteria: 8th Pass, 18-30 years of ageDuration: 3 months - Classroom Training- 1 month. Practical Training (local hospitals/nursing home)- 2 monthsCenters: Nasik, Latur, Baramati, Thane (Mumbai), Ahmednagar, Delhi, Vijaywada, Lucknow, Hyderabad, Malegaon, Jaipur, Pune, Shirur, Kapurthala (Punjab)Certification: Joint Certification – Pratham & NSDCPlacement Partners: Local Hospitals, Home Health Agencies & Care Centers

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Construction & ElectricalLaunched: 2009Knowledge Partner: Larsen & Toubro, that supports recurring costs and helps with content developmentContent: Developed in conjunction with Larsen and ToubroElectives: Masonry, Formwork, Bar Bending, Electrical, Welding, PlumbingEligibility Criteria: Masonry- 5th Pass, Formwork- 7th Pass, Bar Bending- 9th Pass, Electrical Wireman Trade- 7th Pass; 18- 30 Years of age, Welding- 8th pass, Plumbing- 8th PassDuration: 3 monthsResidential Centers: Latur, Ahmednagar, Talasari, Siwan, Mysore, Safale, Panvel, Hyderabad, Khamman, Gorakhpur (UP), Dhamtari (Chhattisgarh)Certification: Joint certification – Pratham, L&T and NSDC Placement Partners: Larsen & Toubro, Tata Housing (Placement)

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Beauty & Tailoring

Launched: November, 2011Pratham Institute launched the Beauty & Tailoring Programs to encourage the spirit of self- sustainability & entrepreneurship.Courses: Basic Beauty, TailoringDuration: 3 months (3 hours per day)Certification: Pratham, NSDC, Godrej (for beauty program only)Qualifications For Students:

18 years

8th Pass

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Entrepreneurship Program

• Provide training in beauty & tailoring to women & youth from rural & semi urban areas

• Encourage entrepreneurship & self- employment

• Impart life skills to increase confidence levels.

• Encourage financial stability & self sustainability

• Successfully supported >400 Beauty Entrepreneurs and >100 Tailoring Entrepreneurs

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13Our Organization

Evolution & Growth at Pratham Institute

Start of Vocational

Skilling

Industry Partners come

on board

Growth in industry trades

Rapid Growth in centers

‘05 – ‘07

‘08 – ‘09

‘10 – ‘11

‘12 – ‘14

(Start of General Training Centers across Maharashtra

Start of Industry Specific Training Centers in Hospitality & Construction

Start of Automotive Training, Digital Literacy, Bedside Assistance, Beauty Entrepreneurship, Tailoring, Foundation Course

•Start of Learn Now Pay Later Scheme, growth in partnerships /trades. Start of Multi Entrepreneurship Centers •New partnerships: Citi Foundation, ITC, JPM

‘15 – ’16•Capacity and geographical Expansion

•Increased coverage of Place and Track Network

•Building expertise in mobilization

•Improving quality and pedagogy of training

•Development of sustainable and scalable business models

2005Pratham Institute launched,

branded as “PACE”Area of Focus

Pratham Institute has been doubling its reach every year since 2012 – We aim to reach more than 25,000 youth in 2015-16 14

MODULAR & REPLICABLE SOLUTIONSHence we are able to address similar problems in different parts of the country with local adaptation.

SOLUTIONS BASED ON LOCALIZATIONWe rely on local human resources and build their capacities to carry out our programs.

CONSTANT MONITORING AND EVALUATIONWe establish baselines, set goals to be achieved, measure outcomes and estimate our effectiveness on a consistent basis.

WE WORK ON A LARGE SCALE ACROSS INDIASo starting programs in new locations or developing collaborations with industry and government partners come easier to Pratham Institute.

Our Unique ApproachWHAT SETS US APART

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Programs Locations in Maharashtra

Hospitality Aurangabad, Satara, Ralegaon

Construction Mumbai, Latur, Ahmednagar, Kolhapur, Safale, Talasari

Automotive Mumbai, Kolhapur

Healthcare Mumbai, Pune, Thane, Nashik, Latur, Baramati, Ahmednagar, Shirur

Beauty/ Tailoring Vardha, Pune, Bhiwandi, Nagpur, Badlapur, Latur, Ahmednagar, Talasari

Our Presence Across IndiaPratham Institute has started over 100 centers in almost all parts of India, across 16 states and more than 45 cities, and includes over 27 centers within Maharashtra alone.

Includes Several Locations in Maharashtra

16 States45 Cities

100+ Centers15,000 Trainees

OUR REACH

Pratham Institute Overall Reach Across India…

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Our Industry Vertical Partners

HospitalityTaj Group of Hotels

Construction

Larsen and Toubro

HealthcareHealthcare Sector Skill

Council

Automotive

Tata Motors

BeautyGodrej

Knowledge partners help with content development, industrial exposure visits, refresher training of trainers, counseling and advice as well as external assessment.

Placement partners recruit our trainees in their industry. 17

Some Of Our Major Donors and Partners

MAJOR CORPORATE DONORS

ITC, L&T, Godrej, J.P. Morgan, Western Union, Tata Capital, Tata Steel, Tata Motors, BPCL, Ador

GOVERNMENTS

Govt. of India, Maharashtra Govt., Rajasthan Govt., Andhra Pradesh Govt., District of Singroli (MP), District of Gadchiroli (Maharashtra)

FOUNDATIONS

Citi Foundation, Skoll Foundation, Wildlife Conservation Trust, Nirav Modi Foundation, Naik Foundation

40+CR RUPEES INVESTED annually in Pratham institute Programs

35+ PARTNERS - corporate, government and foundation -

support us each year

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•Asia GAME CHANGER Award by The Asia Society (2014)•Skoll Award for SOCIAL ENTREPRENEURSHIP (2011)

•INDIAN BUSINESS LEADER Award by CNBC TV 18 (2010)

•Henry R. Kravis PRIZE IN LEADERSHIP

•CNN-IBN INDIAN OF THE YEAR Award (2009)•The India Tribune - 10 best NGOs in India•Global Journal - Top 100 NGOs in the world (2 years running)

We are a uniquely hybrid social enterprise with the energy and innovation of a start-up backed with the scale, resources, brand and network of India's largest NGO, Pratham.

&Our Connection With India’s Largest NGO

Some of our recent awardsOur combined reach last year

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OUR CHIEF EXECUTIVE

OUR BOARDVILAS GADKARI (Chair) is a partner at Brevan Howard Asset Mgt LLP. He was also the founding partner at Rubicon Fund Management LLP, a global macro hedge fund. Before joining Rubicon, Mr. Gadkari was the Managing Director and Chief Investment Officer of Salomon Brothers Asset Management Ltd.

RAMESH MAHALINGAM is Ex-President of Pratham, USA. Ramesh was born and grew up in Chennai. He spent several years working in Mumbai and has also lived in Singapore and Australia. He previously served as CFO of the North American business for Aventis Crop Science. He currently works for Sodexo as Vice President, Corporate Controller and Chief Accounting Officer.

RAMESH MANGALESWARAN is a director of McKinsey & Company, and a founding partner of offices in Chennai and Bangalore. He co leads the Industrials and Operations Practice in India and Asia, and also leads the Social Sector Practice in this region.

SANJAY NAYAR joined Kohlberg Kravis Roberts & Co (KKR) in 2009 and is CEO of KKR India. Prior to joining KKR, he served as CEO of Citigroup's Indian and South Asian operations and as a member of Citigroup's Management Committee and Asia Executive Operating Committee.

MADHAV CHAVAN received his Ph. D in chemistry from Ohio State University and joined the faculty at the University of Houston, before returning to India in 1986. In 1989, while teaching at the University of Mumbai, he started mass-scale work for adult literacy in the slums of Mumbai, as part of the "National Literacy Mission".

Our LeadershipDR. MADHAV CHAVAN is CEO of Pratham Institute and co-Founded Pratham in 1995. A chemist by training, brings scientific rigor and a belief in experimentation to his work at Pratham. Dr. Chavan has spent over twenty years pioneering large-scale innovative programs in the field of education in India.

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How You Can Partner With Us

• Sponsor one of our industry verticals• Sponsor a specific center• Sponsor a batch or group of students

Partnership Avenues Potential Opportunities for Collaboration

Sponsorship

Knowledge Partner

Placement Partner

Support our Entrepreneurs

• Join us as knowledge partner for a vertical• Develop industry-specific content for our courses• Provide on-the-job training for our students

• Hire our trainees in your to work in your organization• Support our student placement and tracking network• Sponsor our alumni association

• Support entrepreneurs by providing startup capital• Sponsor our overall entrepreneurship program• Provide mentoring and coaching for our entrepreneurs

Sample Partners

Partnerships work when WE THINK AND PLAN TOGETHER Our experience on the ground gives us the ability to determine what works and execute.We want to understand your goals and create a win-win situation.

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Connect. Collaborate. Communicate.Pratham Institute for Literacy, Education and Vocational Training

28/A, Kamgar Nagar CHSL,Off. S. G. Barve Marg,Kurla (E), Mumbai- 400024

Phone: (91) (22) 25221329Phone: (91) (22) 25272240

Email: info@prathaminstitute.org www.prathaminstitute.org

Connect With Us

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Innovations and Sustainability

Our Process of Student Engagement

• Assess student aspirations

• Create awareness of training and job opportunities

• Provide vocational training in partnership with industry leader

• Assess and certify

• Job placement / Entrepreneurship support

• Post placement tracking and support

Our increased focus on assessment of student aspirations and post placement tracking are recent initiatives with the aim of reducing job attrition and

strengthening the impact of our programs with youth.

1

2

3

4

5

6

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Mobilization, Guidance and CounselingA career guidance and counseling center was piloted in Gadchiroli, in which students were assessed and given career advice. This model was successful and led to increased enrolment and is being replicated Pan India.

Replicate Gadchiroli Model Pan India:

Identify specific locations with large need and demand for our programs

Conduct large scale testing and counseling Streamline youth to centers based on their interest

and aptitude

Student registration and counseling system

Student registration system has been launched under which students register for courses via SMS.

All details are stored in the Pratham database, allowing our counselors to call and guide each student as well as allow for better performance management.

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Our Training Quality & Pedagogy

Pratham Institute has revamped its entire curriculum and training methodology along a framework of ‘Know and Do’, making the curriculum entirely practical in nature and simulating working conditions through measures like longer daily training durations, etc.

We have developed AV content such as audios and videos which coupled with internet access are used by students to learn in a group, with the trainer’s intervention only as a facilitator.

We are servicing customers at many of our locations ensuring that trainees have daily customer interaction and experience with solving the actual problems they will face after placement.

Highly Practical Training in

Simulated Work Conditions

Group Learning and Self-Learning with Audio-Visual aids

Ensuring a Proper Apprenticeship

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Our Place & Track Network: Post-Placement Support

Pratham has a ‘Place & Track’ Network which engages with students on a periodic basis once they are placed at a particular work-site to reduce jobattrition and increase impact of our programs

To build an effective network in all catchment areas in order to be able to track placed youth, and provide them with a support system and counseling to reduce attrition

To improve fee recovery from students To conduct an impact assessment study to gather data and evidence around

the effectiveness of the vocational program, and it’s impact on livelihoods and prospects of graduates as they progress in their careers

Network of placement coordinators in 17 major cities across India – identified on the basis of where maximum students have been placed till date and market opportunity

These coordinators focus on: Market scanning and interaction with employers Post placement support service to students- settling down assistance and

career counseling Recovery of fees

Structure & Processes

Objectives

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Our ‘Learn Now Pay Later’ Scheme Our ‘Learn Now, Pay Later’ scheme allows underprivileged youth to pay an

affordable % of the course fee during the course, and the remainder through monthly installments post placement.

Students are categorized into 1 out of 4 levels based on their economic condition. Based on the level they fall under, the amount a student pays during the course, ranges from 0% to 50% of the course fees.

The indicators on the right are a guideline for the level a student

will be categorized under.

Ultimately it is the mobilizer who has to make a home visit and

recommend the level at which the student shall fall based on an

evaluation report submitted by the mobilizer.

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Locations of Our Centres

Programs Courses LocationsHospitality Food & Beverage Service,

Housekeeping, Food Production

Aurangabad, Satara (Maharashtra), Ralegaon (Maharashtra), Dhamtari (Chhattisgarh), Udaipur, Pilani, Bhopal, Khajuraho, Hyderabad, Gaya, Siwan (Bihar), Kolabera (Jharkhand), Brahampur (Orissa), Lucknow, Varanasi, Amdavad, Navsari (Gujarat), Mysore, Chennai

Construction Electrician, Plumbing, Masonry, Barbending, Welding, Formwork

Mumbai, Latur (Maharashtra), Ahmednagar (Maharashtra), Kolhapur, Safale, Talasari (Maharashtra), Mysore, Gorakhpur (UP), Dhamtari (Chhattisgarh), Hyderabad, Khamman (AP), Patna

Automotive Motor Mechanic, Heavy Vehicle Driving, Light Vehicle Driving

Mumbai, Kolhapur (Maharashtra), Raipur (Chhattisgarh), Sagar (MP), Singroli (MP), Guntur (AP), Karimnagar (AP), Ajmer (Rajasthan)

Healthcare Bedside Assistant, X-Ray technician, OT technician

Delhi, Vijaywada (AP), Jaipur, Lucknow, Mumbai, Pune, Thane, Nasik, Latur, Baramati, Ahmednagar, Shirur (Maharashtra), Jalandhar (Punjab)

Beauty/ Tailoring

Basic Beautician, Advanced Beautician, Basic Tailor

Patna, Dhamtari (Chhattisgarh), Dibrugarh (Assam), Vardha (MP), Amdavad, Kolkata, Ludhiana (Punjab), Varni (AP), Jabalpur, Gwalior, Indore (MP), Jajpur (Odisha), Pune, Bhiwandi, Nagpur, Badlapur, Latur, Ahmednagar, Talasari (Maharashtra)

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Feedback about Pratham Trainees

Data is as per employer survey where students were rated between options of ‘Bad’, ‘Average’, ‘Good’, ‘Very good’ and ‘Excellent’. These ratings were mapped onto a scale of 1-5,

Feedback on Pratham Hospitality Trainees from 80 employers, on a scale of 1 to 5, with 5 being the highest

Pratham trainees earn Rs.1,000 – Rs. 2,000 more as monthly wage premium as opposed to non-Pratham workers.

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