pranjal presentation
TRANSCRIPT
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Retailers in UK and their
challenges
By Pranjal Karpe
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To understand sustainable development of Retail sector in UK.
Formulating their approach to attain sustainability.
Future scenarioFactors Back ground Implication conclusionIntro
Introduction
Objective
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Brits spends well over a third of its disposable income on shopping.
Health and nutrition to farming to social mobility to globaldevelopment.
The retail sector can play a positive role far beyond its own directinfluence.
This report describes about four radically different possible futuresfor UK retail
Understanding UK retail, focusing particularly on fast movingconsumer goods (FMCG) and food products.
Future scenarioFactorsBackground Implication conclusionIntro
About studies
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Describe robust and credible futures that are relevant andapplicable to the retail sector.
Illuminate the major sustainable development issues for UKretail now and in the future.
Provide tools for the sector as a whole to consider itsfuture, and to test potential new ideas, policies, productsand formats.
Stimulate a progressive and far-sighted response to thechallenges and opportunities of sustainable development,and so accelerate the move to a more sustainable retailsector.
Future scenarioFactorsBackground Implication conclusionIntro
About studies
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Positioning dimensions, or marketing mix, of
retailing industry are:
Store location
Pricing
Services & added-value services
Merchandise & category management
In-store marketing
CRM
Future scenarioFactorsBackground Implication conclusionIntro
Positioning Dimension
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Climate change
CO2 concentrationsextreme weather conditions
Mitigation and adaptation
Decarburizing UK economy
40% cut in the UKs carbon intensity
Energy systems
Prices are already rising - Price RiseDiminishing supplies of conventional oil and gas
Highly centralized electricity grid to Advocates of decentralization.
Resource scarcity
Already need 2.2 hectares of land to support each person
Extinction of some iconic species
Marine fisheries under even greater stress
Demographic change
More diverse -markets for UK retail, and a bigger pool of labour.
Threat of more congestion, more competition for land.
UK aged over 65 is projected to increase from 16% in 2004 to 23% by 2031.
Tesco Silver,with store formats,& products all customised for older people.
Look into the future, what are the factors that will shape the context for UK retail?
Future scenarioFactors Implication conclusionIntro Back ground
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New technology
Nano-technologyMore porwer full computer and wireless internet
Direct link between appliances and retail stores.
Better modified purchasing cart.
Globalisation
Volume of global trade to increase by 240% in 13 years- WTO
Supply chains have lengthened and become more complex
World carbon pricing
Government policy
Transportcongestion intelligent transport systems, road-pricing,higher fuel taxes
Planning - planning for large infrastructure, and with housing
Waste management - public will accept having different, less or even no packaging
Behaviour changes - making possitive change
Changing Lifestylee
lifestyles are shifting in complex ways
Increasing Number of DINKS.
A changing UK economyDisposable income has risen even faster UKs dependency ratio is increasing
Look into the future, what are the factors that will shape the context for UK retail?
Future scenarioFactors Implication conclusionIntro Back ground
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consumers search for authenticity
Product that are more natural, local, healthier and greener
(even if these are sometimes contradictory).
People are searching for a stimulating shopping experience (entertainmentshopping)
People want more information about products where they come from, how they
were put together and so on
People want convenient shopping, to fit in with their busy lives. This has affected
the location and size of stores, opening hours, internet shopping and the types of
product on sale, such as ready meals and semi-scratch meals.
Price is still the primary focus for most people, and the main point
of competition between retailers.
Changes people want
Future scenarioFactors Implication conclusionIntro Back ground
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Contribute to achieving a more sustainable society.
Responding to societal expectation
Future will play an important role in the success of individual
companies.
Sustainability consumers and wider society expect to behandled
Role ofbusiness in Society
Future scenarioFactors Implication conclusionIntro Back ground
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where products come from?
era of food shortages
pressure to re-intensify UK agriculture or organic production
variable component of a products environmental impact
Longer-term relationships with suppliers
fuel cost rises or carbon pricing will reduce emerging economies
The type of products available
rise ofcustomization
specific requirements,
foods with the right nutritional balance
shopping decisions on the basis of brands
Where we buy products
Reduction in packaging material
road-pricing is introduced
online retail spending in the UK grew by 33.4%, to a record 10.9bn.
hyper-local sourcing; or recipe-based ordering
The relationship with consumers increasing amounts of information
People are more challenging and more questioning,
Personalized targeted advertisement is emerging possibility
proliferation of TV channels and the rise of the internet
The structure of the retail sector
prices low-infact food prices have fallen 7% in real terms
impact of the model, particularly on primary producers
calls for regulation to limit market share
Future scenarioFactors Implication conclusionIntro Back groundResponse
What does retail sector wants?
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Scenarios for the future of UK retail !!
Future scenarioFactors Implication conclusionIntro Back ground Response
exploit current uncertainties
scenario 1: my way
scenario 2: sell it to me
scenario 3: from me to you
scenario 4: im in your hands
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Scenario Number
scenario 1: my way
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New products and services
vertical farming
Help convert unused space multi-storey car parks or old
warehouses to food production. Using hydroponics.
Advanced glass technology, renewable energy and climate control,
Production in Living areas.
micro-management of personal energy
Everyone wants to know how much energy theyre using.
carbon theyre emitting
This device gives you instant feedback
solar chargers
This solar charger gives you free energy and transmits it wirelessly to
your personal device.
Future scenarioFactors Implication conclusionIntro Back ground Response
scenario 1: my way
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A users guide to feral trade In this new book, find out how to source your stuff only from the people you trust
your friends.
Feral trade means buying products that come through friends or friends of friends.Started by an arts collective in 2003 as a social
Online ethical comparators Stuffipedia is an online ethical comparator.
As trust in brands declines,
Much like the boom in price comparison sites
Now product ethics and values sites like the lead of Wikipedia
mobile, take a quick snap ofa bar code or scan of the RFID chip.
packaging that refrigerates Smart packaging refrigerates using a tiny fuel cell that is charged while the product is on
the shelf of a store or warehouse and gradually runs down
a chemical indicator that changes colour when products have gone off or becomecontaminated.51
early warning system As extreme weather
scenario 1: my way
New products and services
Future scenarioFactors Implication conclusionIntro Back ground Response
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government diversity
The increase in importance oflocal government and a localized third sector.
Opportunity: to foster local sustainable development
strategies that could be rolled out more widely if proven to be effective at a local
level.
Challenge: to monitor whats going on at a national
Scale, and so demonstrate progress against national sustainability targets; tomaintain common standards across the sector and avoid differences in the
sustainability performance of business.
social cohesion
increases in some geographical or virtual communities, but there is less cohesion
at a national level, and problems of social isolation and exclusion amongcommunities that havent risen
Opportunity: for stores to provide a meeting place
People from different backgrounds, and so boost social capital.
scenario 1: my way
Challenges and opportunities
Future scenarioFactors Implication conclusionIntro Back ground Response
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Challenges and opportunities
Future scenarioFactors Implication conclusionIntro Back ground Response
Challenge: to serve diverse needs and maintain high sustainability standards
Opportunity: to sell goods with high sustainability
Luxary - sustainable ethics and values
Challenge: to ensure that the whole shopping basket
Not just iconic products - becomes more sustainable,
The overall impact of consumption declines.
Hi-tech products
Technology has advanced rapidly and is used more and more in FMCG.
Opportunity: to use new technologies to reduce impacts.
Challenge: products with embedded technology, such as mini fuel-cells or solar
cells, may be more resource intensive to produce and more difficult to dispose
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Scenario Number
sell it
to me
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Design your own products
Branded specialized local produce
One-stop service shopping
Mail order
Buying sustainability
Diet managerAutomate your shopping and get healthy
Retailer organised transport run in collaboration with
Streetcar.
Branded baby bondsInvest in one of our own-label baby bonds- with lifelong discounts at all
our stores.backed by national government .
scenario 2: sell it to me
New products and services
Future scenarioFactors Implication conclusionIntro Back ground Response
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consumption patterns
People are consuming more material goods.
Opportunity: to come up with creative ways to help
national and global policy makers
way of decarbonising products
Challenge: ever-greater pressure on resources;
agriculture has intensified
social inequality
Opportunity: to provide meeting places for people
Challenge: growth of the alternative grey market
threatens revenues.scenario 2: sell it to me
Challenges and opportunities
Future scenarioFactors Implication conclusionIntro Back ground Response
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Product innovation
Opportunity: the huge amount of information about customers
Challenge: there is some loss in efficiency in production
Voluntary codes of conduct
Challenge: big centralized infrastructure is much more
vulnerable to severe climatic or terrorist events
Opportunity: to invest in efficient high-speed shipping
Employment innovation
scenario 2: sell it to me
Challenges and opportunities
Future scenarioFactors Implication conclusionIntro Back ground Response
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Scenario Number
from me
to you
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Peer-to-peer mortgages
Success of Peer-to-peer banking services planning restrictions and implementation of energy efficiency measures and
mortgages
Logistics advisory service
The community farm
Hyper-local products This Google maps application also allows you to track local food for sale.
Local/regional goods exchange
resale or exchange both online or offline. ction.
Sell your surplus food
The UGrow service allows you to sell your home and community grownproduce to wider
Hemp
Hemp is an amazingly resilient plant that requires low levels of maintenance
and has a minimal environmental impact.
scenario 3: from me to you
new products and services
Future scenarioFactors Implication conclusionIntro Back ground Response
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efficiency of scale
Markets and supply chains are increasingly diverse, and
Opportunity: to increase the proportion of food produced
locally; to put in place ways of monitoring distributed consumption and
reconfiguring infrastructure for flexibility of use.
Challenge: to deliver required efficiencies; to ensure that
existing infrastructure, such as machinery on factory farms, big warehouses and
distribution centres, is not under-utilised.
consumerism
Having less disposable income
pursue fulfilment and wellbeing through means other than material consumption.
Opportunity: to sell consumers services,
Challenge: for retail companies to maintain profitability in a contracting
sector,
scenario 3: from me to you
Challenges and opportunities
Future scenarioFactors Implication conclusionIntro Back ground Response
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Appropriate use of technology
Opportunity: people want tools to achieve positive sustainable outcomes by themselves, rather than rely on large actors to do it for them.
Challenge: the lack of a shared view on sustainability
priorities makes it hard for either government or business to plan one size fits all solutions
from the centre.
Cooperatives
People prefer to develop solutions themselves, rather than rely on big business to do it forthem.
Diversity
Opportunity: the supply system overall is more flexible and resilient; greater diversity in
production
Challenge: to ensure that local supply chains to work efficiently.
Economy
People are spending less, and are less willing to pay for convenience and branded luxury, yet
demands for ethical standards and transparency are higher than ever before.
Opportunity: the rise of an informal economy with large
numbers of individual entrepreneurs who use the internet to tap into very specific markets.
Challenge: to marry ethics with value for money.
scenario 3: from me to you
Challenges and opportunities
Future scenarioFactors Implication conclusionIntro Back ground Response
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Scenario Number
im in your
hands
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retailer leased equipment
cradle to grave
Sign up at birth and get an extra discount.
cook no more
Why buy ingredients and cook when you can buy
well cook up anything you like from the store and deliver within the hour. medicines in foods
Dispense with pharmacy prescriptions.
a clean floor
premium Scottish Kiwis
From the Great Glen, kiwi fruit modified to thrive in the Highland climate.
benefits collection
Register with us to collect all of your state benefits instore.
tesco village
Affordable, high quality housing in a new, eco-friendly community with everything you
need for a happy family life on your doorstep, supplied by the company you trust.scenario 4: im in your hands
new products and services
Future scenarioFactors Implication conclusionIntro Back ground Response
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more efficient systems
vertically and horizontally across the sector, and a culture of
collaboration prevails.
Opportunity: to reduce the overall environmental impact
Challenge: efficiencies dont make enough money-
new growth opportunities.
exposure to risk and unpredictable events
The sector as a whole has centralised,
small number of companies and government departments.
Opportunity: to drive through efficiencies.
Challenge: to support innovative new ideas which drive
to foster the commercialsuccess of new entrepreneurs; to
respond quickly to changing circumstances
scenario 4: im in your hands
Challenges and opportunities
Future scenarioFactors Implication conclusionIntro Back ground Response
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over-regulation
Opportunity: to develop commercially successful
Challenge: some companies may relocate, despite the threat of trade barriers and reputational damage.
global exposure
There is a renewed focus on national priorities, including food security.
Opportunity: to develop self-sufficiency in agriculture
Challenge: to provide low-cost
scenario 4: im in your hands
Challenges and opportunities
Future scenarioFactors Implication conclusionIntro Back ground Response
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1. big or small?
2. growing sales while reducing material impact
3. choice and choice editing4. customisation and efficiency
5. high standards and good value
6. access and automated efficiency
Sustainable development
Future scenarioFactors Implication conclusionIntro Back ground Response
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7. competition and collaboration Transport co-ordination and sharing haulage: Consumer communication: making
sure that retail
Monitoring and reporting: agreeing key metrics with
Supply chain impacts: life-cycle analysis to identify
Retail Futures: implications for sustainable development
Supply chain relationships: for positive sustainable
Supporting localities: looking for ways to give
Waste and packaging: agreeing universal packaging
Choice editing the industry: agreeing on the things..
8. a virtuous circle of trust
Sustainable development
Future scenarioFactors Implication conclusionIntro Back ground Response
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Developing sustainable products
1. Striving to create low cost, high value, and highly sustainable products for
everyone, not just an affluent or aware niche.
2. Editing consumer product choice to remove the sustainability villains,
working with government to create a level playing field in key product
areas, and helping customers understand the process as introducing anew and better freedom of choice.
Engaging consumers
3. Empowering consumers with the information they need to make better,
more sustainable decisions, creating clear and consistent labelling on how
products are made, whats in them, and how to deal with their associatedwaste.
4. Incentivizing consumers to make more sustainable choices, and ensuring all
marketing, rewards and promotions support, rather than subvert,
sustainability goals and policies.
Sustainable development
Future scenarioFactors Implication ConclusionIntro Back ground Response
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Sorting out direct impacts
5. Creating industry-wide minimum standards based on key metrics with commonboundaries that all retailers set targets against, and report on. But doing so in a
way that leaves enough space for leadership and innovation.
6. Developing a flexible approach to energy, water, waste and transport infrastructure.
Supporting scale where it matters, and investing in distributed systems where
appropriate.
7. Enabling localized systems to become as, or more, efficient than large scale systems
are now.
Supporting the supply chain
8. Developing a supportive, long-term relationship with suppliers, both small and
large, understanding the key sustainability impacts throughout the value-chain,
and investing in their capacity to implement sustainable solutions.
9. Supporting local supply chains, ensuring local communities continue to benefit
economically and socially.
10. Playing a positive and active development role as part of the global trade with
disadvantaged communities in other countries.
Sustainable development
Future scenarioFactors Implication ConclusionIntro Back ground Response
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Engaging the community
11. Ensuring everyone, including the disadvantaged, has access to services, particularly with the
growth of online retail channels.
12. Being mindful ofthe social role that physical retail spaces provide, and looking to maximise
their wider social benefits by creating and supporting strong links with communities.
Seeing the bigger picture
13. Engaging with government and civil society to help create national and internationalconsensus around issues such as climate change, resource management, and humanitarian
crises.
14. Developing effective collaboration on such key issues, while maintaining enough space to
compete.
Tackling unsustainable consumption15. Maintaining commercial success while reducing overall environmental impact, principally by:
shifting from supplying products to supplying services, including selling services that
reduce the impact of products, such as end-of-life management.
creating value through customisation without the loss of material efficiency: attracting
consumers through new forms of standardised goods; building on experiences or association
Sustainable development
Future scenarioFactors Implication ConclusionIntro Back ground Response
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Thank you!!
Future cant be predicted
I thi F t !!!