prana'11 brochure

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PRANA ‘11An annual Business Event by CEPT

FACULTY OF TECHNOLOGY MANAGEMENT

CEPT UNIVERSITY

In Vedantic philosophy, Prana is the notion of a vital, life-sustaining force and vital energy of

living beings and so are the Business and Entrepreneurs for the Economy.

CEPT University

Faculty of Technology Management

Kasturbhai Lalbhai Campus, University Road, Navrangpura, Ahmedabad, 380009

Coming soon: www.cept.ac.in/prana



PRANA

PRANA 9th

-10th

April, 2011

PRANA , the annual businessplan

competition is organised by Faculty of

Technology Management at CEPT

University (FTM-CEPT), Ahmedabad in

collaboration with Centre for Innovation,

Incubation and Entrepreneurship(CIIE,IIMA). After inception of FTM-CEPT in

2008, Prana ’11 is second event of its kind

after Prana ’09.

Each time Prana tries to focus on

encouraging young entrepreneurs to

come up with ideas in field of Technology,

Innovations, Sustainable Development,

Rural and Energy, Social and so on. Thistime round we have come up with the

opportunities in area of:

• Ecopreneurship

• Diffusion of Innovation for Bottom

of the Pyramid

Prana ‘09

Prana, the annual business plan contest

focused and encouraged young

entrepreneurs and management students

to use their talents in field of Energy and

Rural Development. Faculty of Technology

Management (CEPT University,

Ahmedabad) in collaboration with CIIE(IIM-A), GIPCL AND Sintex Ltd conducted

“Prana-09” on 7th

and 8th

November 2009.

Along with our flagship event i.e. B-Plan

contest there were other events that were

held such as crack the case, quiz etc.

These sessions were interspersed with

Expert lectures from eminent

entrepreneurs and practitioners from

Rural and Energy Management field and

Investment community. Prana-09 received

around 60 abstracts from all over India

which included entries from many IIMs,

FMS-Delhi, Symbiosis, NID-A, EDI-G, IMT,

XIMB, Great Lakes Institute of

Management-Chennai, IIFT-Delhi, IIFM-

Bhopal, JBIMS Mumbai, MICA, CEPT

University, NMIMS University, TAPMI etc.



ABOUT US

CEPT University

CEPT (Centre for Environmental Planning and Technology) University is a leading institution

in the areas of developed and natural environment for the human society and related

disciplines. The University aspires not only to train competent technocrats and techno-

managers but also to make students aware of the multidimensional issues of contemporary

society and meet the challenges arising out of resolving these issues.

About the program

• MBA in Technology Management is a unique program which combines Technology

with Management.

• The program is AICTE approved and has associations with International colleges such

as:

University of Howe School of Management, Stevens Institute, New Jersey, USA

University of Texas, Dallas, USA

Erasmus Mundus External Co-operation Window

Stuttgart University, Germany

Flagship Events

Business Plan

AdMad Show –the Advertising contest

About Business Plan

An annual business plan competition at CEPT University in collaboration with Centre for

Innovation, Incubation and Entrepreneurship (CIIE) at IIMA, this time round have come up

with the opportunities in area of:

• Ecopreneurship

• Diffusion of Innovation for Bottom of the Pyramid.

The fortitude of the Contest is to get your idea shortlisted by CIIE. Once the ideas are

shortlisted, you get an opportunity to present your potential plans before panel of jury of

CIIE and an opportunity to receive mentorship and valuable support from them and other

knowledge partners. Moreover, the winning team will be given attractive cash prize.



Ecopreneurship

The light-bulb moment is now dead. Grossly inefficient, no longer a filament will illuminate

our ideas. L.E.D‘s use far less power!

An entrepreneur is the one whose business efforts are not only driven by profit, but also by

concern for the environment. Much has been talked around the world regarding sustainable

development, finite resources, growing population, natural resource degradation, and

biodiversity and so on. As we are in light of many of such problems, there lay ample

opportunities to build on these problems. Therefore we are looking at solutions for ‘Energy

and Resource use Efficiency’ by reducing wastes, reducing emissions, sustainable raw

materials, sustainable energy use and so on.

Diffusion of Innovation for Bottom of Pyramid

Diffusion of Innovations is a theory that explains how, why and the rate at which new idea

spread through groups of people. Innovations for bottom of pyramid and grass root

innovators often face the problem of diffusion of innovation i.e. movement of idea from one

group of adopters to the next. Hence, we are looking for a business plan that addresses the

challenges in diffusion of innovation from innovators to the majority so as to have maximumsocial and economic advantage. Fundamental elements to diffusion of innovation are:

Innovation – whatever it is being perceived as new

Communication channels – how the message is moved

Time – How long it takes for a decision to be made and how fast the whole thing spreads

Social system – the different units together to solve a common problem

Rules and Guidelines

All the detailed rules and guidelines for the Business plan will be put up on the website

www.cept.ac.in/prana when the registration begins. Here the relevant information is givenso as to plan for your participation.

Registration begins: 14th

MARCH, 2011

Registration ends: 25th

MARCH, 2011 at 23:59 hrs

Team formation

a. A team may consist of MBA candidates (including the ones that have recently passed

out), degree candidates (students) from any other school, university students from

other universities, as well as non-students. Former colleagues and friends (e.g., a

scientist at XYZ Company who is your ex- colleague and who has a great idea for a

new product or innovation) are potential team members.



b. The team must have maximum of 4 members.

c. One participant cannot be part of more than one team.

d. Single member team will not be entertained.

e. An individual of the team must be designated as team leader for registration and for

all the following communications.

f. No change in team structure is allowed after the registration.

Important Dates for B-Plan

Stage 1: Sending your business plan executive summaries

25th

MARCH, 2011 till 23:59 hrs (the executive summary format is attached as pdf in email)

Stage 2: Announcement of shortlisted teams presenting their Business plans at CEPT

University

3RD

APRIL, 2011 till 23:59 hrs

Stage 3: Presentation of shortlisted business plans at campus

9TH

AND 10TH

APRIL, 2011 (the business plan summary format is attached as pdf in email)

The business plans must strictly adhere to the topic of Ecopreneurship and Diffusion of

Innovation for Bottom of the Pyramid.

About AdMad Show

Ad-Mad Show is an event for all you creative geniuses out there. Every business endeavor

targets a certain clientele, and good advertising goes a long way in keeping them interested.

AdMad is an event for all those who have the ability to cast a spell on buyers. It is about

putting the very heartthrobs of a business into type, paper and pen. If you have the creativebent, power of packaging and presentation, then welcome to AdMad, which challenges your

imagination to think big and think new.

The main objective of this event is to acquaint the students about the promotional

strategies in marketing through advertisements. The event will provide them the perfect

platform to unearth and display their marketing skills, creative thinking and their convincing

abilities.



Rules and Guidelines

All the detailed rules and guidelines for the AdMad Show will be put up on the website

www.cept.ac.in/prana when the registration begins. Here the relevant information is given

so as to plan for your participation.

Registration begins: 14th

MARCH, 2011

Registration ends: 25th

MARCH, 2011 at 23:59 hrs

Rounds Description

Screening /selection RoundEvery team registering for this event will be required to prepare an advertisement of any

commodity/service/idea/place/people etc based on the following themes

• Ecopreneurship

• Diffusion at the bottom of the pyramid

From the above two themes, they can select any one theme and present their advertisement.

Advertisement can be in form of an audiovisual or animation. Based on the advertisement sent, the

teams will be called at the campus to play successive rounds.

1st Round

Participants should be familiar or well versed with advertisement punch lines/ jingles,

product name and logo of the different companies/ products/services.

All the teams will go to the next rounds.

2nd

Round In this round, the teams will have to prepare a marketing/sales pitch or storyboard for

selling their product/ services in the market.

The topic will be given on the spot. Same topic will be given to all the teams.

3rd and 4th Round

Round 3 and 4 will be on the lines of preparing an Advertisement/TV commercial. The

shortlisted teams from Round 2 will be given a product/topic to launch in the market with

all its required attributes. This includes product name, logo, punch line and radio jingle

followed by a role play showcasing their advertisement.

Topic will be given on the spot.



Team Formation:

The event will commence with the formation of the teams.

• A team may consist of MBA candidates (including the ones that have recently passed

out). Inter B-school team can be formed.

• Each team must have exactly 4 members.

• One participant cannot be a part of more than one team.

• The teams must register online prior to the event.

• An individual of the team must be designated as team leader for registration and for

all the following communications.• Once the team is formed, then no change in team structure will be allowed.

Important dates for AdMad Show

Stage 1: Registration of the teams and submitting your advertisements

25th

March, 2011 till 23:59:59 hrs

Stage 2: Announcement of shortlisted teams on the website

3RD

April, 2011 till 23:59:59 hrs

Stage 3: The shortlisted teams will have to be present for this event at CEPT University on:

9th

and 10th

April, 2011

Rounds 1, 2 and 3 will be carried on 9th

April, 2011

Round 4 will be carried out on 10th

April, 2011

Note: Teams will be given one full day to prepare for the final round. The topic/theme to be

prepared for the last round will be given as soon as the 3rd

round gets over.

NOTE• As our website is under construction, we request you to start working on both of the

events in case you are willing to participate.

• An email will be sent to you when the registration begins i.e. on 14th

March, 2011

• Per event participation fee is 500/- Rs per team.

• There will be other small on the spot events and cultural night too for refreshments.

• In case of shortlisted candidates coming to CEPT, the food, accommodation and in

city transportation will be arranged.



CONTACT US

Bilva Patel: +91 99250 74400

Kevin Naik: +91 98259 76414

Email: [email protected]

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