prale-g ppt
TRANSCRIPT
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G for Genius
Presented by:-Bhavesh chhajed
Shilpa
Pooja jain
Supriya
Bhavani
Nikhil
Bilal
Viraj
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Introduction1
History2
Objectives3
SWOT ANALYSIS OF PARLE-G4
Biscuits Industries Major Players5
Overview
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Introduction
Many of the Parle products - biscuits or Parle Products has beenIndias largest manufacturer of biscuits and confectionery, for almost
80 years. Makers of the worlds largest selling biscuit, Parle-G, and ahost of other very popular brands, the Parle name symbolizes quality,nutrition and great taste. With a reach spanning even the remotest
villages of India , the company has definitely come a very long waysince its inception.
confectioneries, are market leaders in their category and have wonacclaim at the Monde Selection, since 1977. With a 40% share of thetotal biscuit market and a 15% share of the total confectionary marketin India , Parle has grown to become a multi-million dollar company.While to consumers its a beacon of faith and trust, competitors look
upon Parle as an example of marketing brilliance.
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History
In 1929 a small company by the name of Parle products emergedin British dominated India. The intent was to spread joy and cheer tochildren and adults alike, all over the country with its sweets andcandies.
The company knew that it wouldn't be an easy task, but they
decided to take the brave step. A small factory was set up in thesuburbs of Mumbai, to manufacture sweets and toffees.
Apart from the factories in Mumbai and Bangalore Parle also hasfactories Bahadurgarh in Haryana and Neemrana in Rajasthan, whichare the largest biscuit and confectionary plants in the country.
Additionally, Parle products alohas 7 manufacturing units and 51
manufacturing units on contract.
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Objective
To build successful channel relationships ( vendor to partner )
To assess the critical success factors when selling throughdistributors
To outline terms and conditions for establishing partnerships
To integrate sales and marketing objectives
To create and understand a channel plan
To ensure that products has availability, visibility and freshness
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LOGO
SWOT analysis of Parle-G
6
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Strength of Parle-G Parle-G is the first company in India in confectionary segment.
Parle-G has the largest chain of manufacturing unit.
Parle-G has the largest chain of products.
Parle-G makes its own wrapper for products so they sell their products at
cheaper rate.
Parle-G still has some loyal customers who prefer its products in rural
areas.
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Weakness of parle-G
Parle-G is not paying so much attention on urban market.
Parle-G has not been able to make products according to test of urban area
people.
Parle-G has less delicious and cheap product in comparison to itscompetitor .
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Opportunity of parle-G
Parle-G is not paying so much attention on urban market.
Parle-G has not been able to make products according to test of urban area
people.
Parle-G has less delicious and cheap product in comparison to its
competitor .
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Threat to Parle-G
Throat cut competition with ITC and BRITANIA and other Localproducts in Retail market with respect to sales margin.
Non availability of stock for Rural and Retail market
Carriage problem hinders the distribution, specifically in Rural market.
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Biscuits Industries Major Players
40%
25%
10%
15%
10%
major market share (organised sector)
parle-G Britania sunfeast priyagold other
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About Parle
Established In 1929
1st Brands Parle Glucose and Parle Monaco
Market Leader in many products
Won acclaim at the monde selection since 1970
35% share of the total biscuit market 15% share of the total confectionery market
14 manufacturing units for biscuits & 5 manufacturing units forconfectioneries
Parle has largest such manufacturing units in India
Annual turnover 2000 corers It has provided its products to the mass with the affordable range
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Parle G Target base
Parle-G is consumed by people of all ages, from the rich to the poor
living in cities & in villages.
While some have it forbreakfast,
For others it is a complete wholesome meal.
For some its the best accompaniment for tea,
While for some its a way ofgetting charged whenever they are lowon energy.
Parle company practices mass marketing for parle-G which appeals
to masses. It is a product liked by everyone and does not cater only
to a specific group or part of the whole market. Thus it is mass
production, mass distribution and mass promotion of parle-G for allbuyers.
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Parle G Price Mix.
Parle G has adopted the market penetration strategy i.e. low price
along with capturing of a large market.
Also they focus on providing good quality products at the same time
which means it uses the value pricing method.
The value-for-money positioning helps generate large sales volume
for the productions.
Parle G is available in Rs.2, Rs 4, Rs 10 & Rs 25 packet
Profit margin for distributors is 4% and for retailers is 10-12%
Parle-G maintained its price of Rs 4.00 for the last 12years & has
seen the variation in its sales due to increase in price by mere 50p.
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Parle G Place Mix.
The extensive distribution network, built over the year, is a major
strength for parle products.
Parle G biscuits are available to consumers, even in the most
remote places and in the smallest of village with a population of just
1500.
Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail
outlets directly or indirectly. A two hundred strong dedicated field
force services its huge wholesalers & retailers network.
Additionally, there are 31 depots and C&F agents supplying goods
to the wide distribution network.
Factories at strategic location & Establishment of manufacturingunits in rural areas.
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Parle G Competitors.
Competition to parle G is from following players:-
1)Britania
2) Sunfeast
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