Prague’s # 1 source for Czech news in English… News delivered straight into your inbox!

MEDIA KIT 2012

The Prague Daily Monitor is an electronic daily newspaper, distributed via email and posted on the web every business day. Since its launch in 2003, the Monitor has developed a strong position as the primary Czech news source among decision makers in the international business and diplomatic community in Prague, and other English-speaking professionals living and working in the Czech Republic.

The Prague Daily Monitor distributes the email edition to over 6,000 purely opt-in readers on a daily basis, and each month the Monitor website generates more than 59,000 visits and 94,000 page views from 36.000 unique visitors. Recently the Prague Daily Monitor’s email list has grown by about 1.5% a month, and is expected to top 7,000 registered users by quarter 1 2013 due to expanded marketing.

Monitor readers are English-speaking, well-educated professionals with well above-average income. They lean male and more mature (35+). They typically reside in the Czech Republic, have strong business interests here and read the Monitor for both business and personal reasons.

Monthly household income in Czech crowns

More than 220.000 14% 55.000 to 100.000 32%

27.500 to 55.000 19%

110.000 to 220.000 28%

Less than 27.500 7%

Demographics

Education

Bachelor‘s 40%

Highschool 12%

Master‘s / Ph.D. 44%

Frequency reading the Monitor

Every Day: 69%

2-3 times a week: 25%

Onces a week: 4% Less than once a week: 2%

Others: 19%

Where are readers coming from? The Prague Monitor’s readers are broad and varied, coming from all across the globe.

Czech Republic: 44%

USA: 21%

UK: 12%

Germany: 4%

Quick facts chart Unique Visitors – 36,278 Page Views – 94,310 Visits – 59,218 Active Subscribers – 6,105 * January 2012

Here is a sample of some of the firms & organizations with Monitor readers:

Sample Readers

Sample Readers Here is a sample of some of the firms & organizations with Monitor readers:

Vodafone Czech Republic Česká spořitelna ORCO International School of Prague AT&T DHL Deloite Accenture CSA Italian Chamber of Commerce Caledonian School Prague British School Czech Data Systems

US Commercial Service Radio Free Europe Cushman & Wakefield University of New York in Prague Ministry of Foreign Affairs Czech Republic English College in Prague Ernst & Young Hewlett Packard Hotel Hilton Prague British School Royal Institute of British Architects Dorset Recruitment

Advertising with Prague Daily Monitor Advertising in the Prague Daily Monitor gives you a unique channel to address top decision makers and potential customers in a cost-effective way. There are two main forms of promotion with the Prague Daily Monitor: on the website and in the Monitor email edition.

Website The website is the heart of

the Monitor. Multiple banner sizes and text links are the

main ways of promotion on the website which reaches over 36.000 unique visitors

per month.

Email edition The email edition contains a complete, organized

listing of all the day’s stories with links to the Monitor website, and is sent when the Monitor is published each morning at 8am. It’s like a newspaper, except

readers get it in their inbox instead of their mailbox.

WEB HOMEPAGE/ Subpages* EMAIL

Please contact sales@praguemonitor.com for more information about promoting your business with Prague’s # 1 source for Czech news in English!

Banner Ad formats and Pricelist

WEB Location Size Price Leaderboard 728 x 90 CZK 30,000 Big Box 1 336 x 280 CZK 20,000 Big Box 2 336 x 280 CZK 10,000 Big Box 3 336 x 280 CZK 10.000 Full Banner middle 1 468 x 60 CZK 7,500 Senior banner 1 336 x 90 CZK 7,500 Senior banner 2 336 x 90 CZK 5,000 Full Banner bottom 1 468 x 60 CZK 3,500 * All Subpages are -25% from homepage price

EMAIL Location Size Price Leaderboard 336 x 90 CZK 15.000 Big Box 1 336 x 280 CZK 10,000 Full Banner middle 1 468 x 60 CZK 7,500 Senior banner 1 336 x 90 CZK 5,000 Full Banner bottom 1 468 x 60 CZK 2,500