präsentation - viral marketing
DESCRIPTION
Viral MarketingTRANSCRIPT
Shane HartlineShane Hartline is an Actor seen in films such as "Rock of Ages" & more. He runs a comedy group called "Wooden Steel
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Ford Fiesta Movement – Ford’s Social Media Marketing
Jan Christoph JanheSharath Raj
Sarathy Guru Shankar
Viral Marketing
1.2. Good ExampleFord CampaignThe Agent- Principle of the Campain
11.1. TheoryIntroduction to Viral Marketing / The need and Types of VM / Processes involved in Viral Marketing
Social Media Marketing22.1. TheoryWhy Social Media Marketing and hows it different from mainstay marketing /Types and Processes Involved in Social Media Marketing Limitations
Introduction
1.3. Bad Examplee.g. Nestle Example
0
2.2. Good ExampleFord CampaignOutput of Agents
2.3. Bad Examplee.g. Nestle Exampleshow nestle facebook page with hate comments
Outcome of Fords Campaign3The Plan(Approach) and implementation(components used).Outcomes of the campaign(evaluation) , Facts and Figures
The US Automobil Market / Ford Fiesta Movement / Background - Why Social Media for the launch / Objectives/Strategy of the movement and Challenges face
Agenda
Tough Conditions for Ford to launch a new automobile in 2009
• Automobile industry crisis in 2009
• Crysler and General Motors receive goverment bailout
Market conditions in the US automotive unfavorable for a launch of a new, small sized, low priced car
The Crisis The Market
A new approach with the Ford Fiesta Movement
Wrap up and Objectives for the movement
Viral Marketing
johndoe23
twitter.com/johndoe
facebook.com/johndoe
pinterest.com/johndoe
Introduction
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Market opportunity
The VM Types
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10 MillionCommonPeople7 Billion
Phoneusers
3 MillionOS
users
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Examples
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Social Media Marketing
johndoe23
twitter.com/johndoe
facebook.com/johndoe
pinterest.com/johndoe
<Sample Slide Sharath>
Facts and Figures for Ford Fiesta Movement
2014
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2015
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adipiscing elit. 2010 2011 2012 20130
10000
20000
30000
40000
50000
60000
In Depth Analysis
Direct
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Indirect
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Ford Fiesta Process Model
TechnologyAssesmentTrainingMarketing
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Marketing
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Assesment
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Technology
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Training
Facts & Figures
Production 40%
Salaries 25%
25% Advertising & PR
10% Reserve
$ 750 000
<Sources for our reseacrh>
