präsentation srivastava recampaign 2014
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The Opportunities ofNarrative:
Story-Based Impact
reCampaign | Berlin | 24 March 2014
@lksriv
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CULTURE + STORYTELLING
are
connective tissue that binds us together as humans
linasrivastava.com
Lets start with a supposition...
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movements + campaigns + projects + social enterprises
need
+ cohesive narrative+ shared goals
+ common identity
+ networked response
+ local connection / global amplification+ ethics framework
linasrivastava.com
and another...
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Power of Narrative
linasrivastava.com
Narrative Power
With those two suppositions as a basis,
lets talk about...
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linasrivastava.com
Engagement
Surface Area | Entry Points
Design and Innovation
Framing
Political | Social | Cultural
A Seat At the Table
Power of Narrative Narrative Power
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linasrivastava.com
Setting a Cultural Stage to Cultivate ImpactHumanization of Issues
Shifts in Perception
Calls to Action(Measurable) Impact
Power of Narrative Narrative Power
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linasrivastava.com
In a world moving toward big data, creative media andcultural expression have the power to contextualize
human need and experience and catalyze change.
Power of Narrative Narrative Power
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Transmedia Activism
Framework for strategyto
- Create social impact
- Influence perception
- Build community
through fragmented storytellingby
authors, stakeholders, and
communities who
share assets + create entry points
into issues and solutionsacross multiple forms of media
linasrivastava.com
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Why is This Important?
+ How to Tell a Story Together
+ How to Tell a Story of Complexity | Ecosystems
+ How to Drive and Assess (qualitative) Impact
linasrivastava.com
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Awareness!Engagement! Action!Change
AudiencesCommunities
Actionable Stories
Story Universe
linasrivastava.com
Why is This Important?
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Our Case Studies
linasrivastava.com
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linasrivastava.com
Cross-media platformsHuman Rights | Aid + Development
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linasrivastava.com
Single platform
Child homelessness | Undocumented youth | Arts education
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linasrivastava.com
NYTimes Op-Doc: Bodies on the Border
Multiple platforms
Immigration reform | Migrant rights |Economic development
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linasrivastava.com
Toolkits | Training
Transmedia Storytelling and Narrative Design for Program Innovation
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linasrivastava.com
Nonprofitorganizations |
StrategicPlanning
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linasrivastava.com
Forthcoming | Multiple platforms
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Business Models for Narrative Design
+ For-profit Companies
+ Nonprofit Organizations+ Storyworlds+ Campaigns+ Projects
linasrivastava.com
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+ Corporate Sponsorship+ Audience Funding | Crowdsourced Funding+ Crowdsourced Production
+ Philanthropic Funding++ Film Philanthropies++ Foundations Supporting Underlying Issues++ Impact investment funds
+ Income Revenue models+ Venture Capital | Private Equity
Sources of Funding
linasrivastava.com
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Risks and Challenges
linasrivastava.com
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Risks and Challenges
linasrivastava.com
+ Gulf between theory, critique, andpractice
+ Love of the platform andtechnology | Techno-determinism
+ Intellectual property concerns
+ Funding and Distribution
+ Impact Measurement
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linasrivastava.com
Intentionality
Risks and Challenges: Solving for...
+ Hijacking narrative
+ Savior Traps
+ Helicoptering
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linasrivastava.com
+ Community-centered participation
+ Move beyond awareness
+ Platforms that are culturally appropriate
Risks and Challenges: Solving for...
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Assessing Your Social Change Model
+ Respect
+ Relevance
+ Resonance
Full model available at http://www.slideshare.net/lksriv/the-3-rs-co
linasrivastava.com
Risks and Challenges: Solving for...
http://www.slideshare.net/lksriv/the-3-rs-cohttp://www.slideshare.net/lksriv/the-3-rs-co -
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Risks and Challenges: Solving for...
Regarding Humanity | www.regardinghumanity.org
http://www.regardinghumanity.org/http://www.regardinghumanity.org/ -
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Lina Srivastava
http://[email protected]
@lksriv
linasrivastava.com
mailto:[email protected]:[email protected]://linasrivastava.com/http://linasrivastava.com/