pradeep soundararajan - testing for sales and competitor analysis - eurostar 2013
DESCRIPTION
EuroSTAR Software Testing Conference 2013 presentation on Testing for Sales and Competitor Analysis by Pradeeb Soundararajan. See more at: http://conference.eurostarsoftwaretesting.com/past-presentations/TRANSCRIPT
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Pradeep Soundararajan, Moolya
Testing For Sales And Competitor Analysis
www.eurostarconferences.com
@esconfs#esconfs
Insert speaker picture here, no more than 150x150 pixels
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The US government shut down!We testers are more excited about the website going down
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That’s how we (testers) are!
We know why something sucks
We don’t know why people are okay with it
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However!
We are not powerful enough to change the world
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Welcome to knowing
how to change the world
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Testing for Sales & Competitor Analysis
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Broken Sales
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Broken Sales
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Bottom line reducer
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Flying away from users
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Kinda Flying for users
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Bottom line reducer
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Tweets from users
• Are you aware of any problems with the website? Having troubles booking flights for Thanksgiving.
• We have reports that your website is infected with a virus. We had 3 workstations infected.
• Hey, when your website offers a great fare, and I click to purchase it and then web says "not available," that's NOT COOL.
• You website is going soooooo s.l.o.w.l.y. HELP! I 'm trying to book travel• Website indicates flight arrived one hour back, but aircraft nowhere to be
seen at airport.• Booking flight w/iPhone app and an error occurred.• I need to cancel a ticket. Your website is not allowing it. 3 attempts, 20
minutes hold each time. I am sick and tired!• This is really pissing me off now! The website won't let me reschedule and
no one picks up customer care. Wtf?
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Let’s do a basic math!
• Over the last 24 hours, about 10 users have complained they can’t book a ticket they want.
• Over an year this may be like 3650 (actually more) users who can’t book a flight.
• Average of $300 per ticket = $1095000 loss of revenues per year
• Plus losing them to your competitors!
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Work samplesHow testing work impacts sales and competitors
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How the world changed?Customers speak to us differently
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Testers understand what impacts businessNow we have a way to the future
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Birth of a productWhen users are willing to pay money to get their problem solved
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Birth of engineering teamWhen businessmen believe we can bridge the gap
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Birth of testingWhen business and engineering need
information related to risks to make decisions
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We testers know to find bugsWe really don’t know how to present our information
orWe don’t know what information to find and present
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I was like youI changed my game!
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Three simple thingsI want to make them obvious to you
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#1 : Simple things are often not obviousLook at what affects sales and see your testing change
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#2 : Simple things are often not obviousIs your customer’s competitor doing something cooler?
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#3 : Simple things are often not obviousDo you really learn what users think solves their problems?
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If we want to change the worldWe need to move away from
information providers to intelligence providers