prada social media analysis q4 2015

PRADAon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Prada FB

Prada: Social Media Report

This report looks at how

Pradaperformed on social media between

October 1st – December 31st, 2015

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Analysis of

PradaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

5,465,635 120,302 2.25% Worldwide

Prada

Engagement Score

83

Total Posts

80

Total Likes

86,409

Total Comments

3,491

Total Shares

6,453

BRAND POSTS

Brand Overview

5,280K

5,300K

5,320K

5,340K

5,360K

5,380K

5,400K

5,420K

5,440K

5,460K

5,480K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

5,465,635

New Fans

120,302

Engagement

0

250

500

Prada had an average engagement score of 83 and a highest of 302.

Community Analysis

Prada fans are largely from United States followed by Mexico.

Distribution of Fans

0K 100K 200K 300K 400K 500K 600K

United States

Mexico

Italy

Brazil

India

France

Malaysia

United Kingdom

Thailand

Austria

0

1

1

2

2

3

3

4

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

Prada Resort 2016

Advertising

11

Visit Prada.com 7

Bag 7

PradaInsideMe 7

London 7

Most Engaging Brand Posts

06-OCT-15, TUE 1:14PM

Discover the new travel accessories on

http://bit.ly/Prada_Travel

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

302 4,799 87 343 Positive

08-OCT-15, THU 6:30AM

Prada opens its first store in Monterrey,

Mexico, inside the prestigious “El Palacio

de Hierro” depa ..

20-NOV-15, FRI 12:59PM

An iconic, trusted companion and

treasured heirloom. Discover the new

version of the Prada Galleria ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

215 3,845 78 161 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

206 2,648 198 197 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE

http://www.facebook.com/164637176974573/posts/737869616317990



Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70

0 50 100 150 200

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 20 40 60 80 100 120

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Analysis of

PRADATwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

637,009 43,312 7.30% Worldwide

PRADA@Prada

Engagement Score

184

Total Proactive Tweets

63

Favorites Total

8,529

Total Mention

1,648

Total Retweets

3,363

BRAND TWEETS USER TWEETS

Brand Overview

570K

580K

590K

600K

610K

620K

630K

640K

1-Oct 8-Oct 15-Oct22-Oct29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

Follower Growth

Total Followers

637,009

New Followers

43,312

Engagement

0

250

500

PRADA had an average engagement score of 184 and a highest of 390.

Prada Travel Made To Order

Spring/Summer 2016.

https://t.co/5SO7Gv9GFC

19-Dec-15, Sat 04:20AM

ENGMT. FAV. REPLIES RETWEETS

390 307 3 184

Top Engaging Tweets

Prada opens its first store in Monterrey,

Mexico, inside the prestigious “El

Palacio de Hierro” dep..

Léa Seydoux in Prada while attending the

premiere of ‘Spectre’ in Beijing,

China. #PradaCelebs http..

07-Oct-15, Wed 04:48AM


351 291 8 148

12-Nov-15, Thu 10:54AM


334 264 2 147

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/Prada/status/678142730200027136



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 10 20 30 40 50 60 70

0 20 40 60 80 100 120 140 160 180 200

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 2 4 6 8 10 12 14 16

0 100 200 300 400 500 600 700

#pradainsideme

#pradaolfactories

#pradacelebs*

#pradagroupresponsibility*

#pradaresort

#pradass16*

#prada*

#fashion*

#pradainsidebag*

#givebunnyherbagback

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

20

40

60

80

100

120

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

pradainsideme pradaolfactories pradacelebs pradagroupresponsibility pradaresort

Spread of Hashtags by day

0 50 100 150 200 250 300

#givebunnyherbagback

#pradacelebs*

#prada*

#fashion*

#pradaresort

#pradagroupresponsibility*

#pradainsideme

#pradaolfactories

#pradainsidebag*

#pradass16*

Engagement Score

Hashtags - Engagement

Total number of Retweets : 3,363

-50

0

50

100

150

200

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec

Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 1,648

-10

0

10

20

30

40

50

60

70

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec

Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Little Mix 7,628,381 1

Sam Smith 4,186,072 1

InStyle 3,879,546 2

JACKY BRACAMONTES 3,294,420 1

VOGUE.CO.UK 3,271,682 25

TOP 5 INFLUENCERS

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